Total Concepts International

### Context Profile for Total Concepts International

1. **Organization Mission & Cause**:
   - **Mission**: Total Concepts International focuses on empowering minority and women-owned businesses through networking, education, and advocacy. Their primary goal is to create opportunities for these businesses to thrive and succeed in competitive markets.
   - **Cause**: The organization aims to uplift underrepresented communities by providing resources, support, and platforms for visibility and growth.

2. **Type of Activities**:
   - **Events**: They host expos and networking events, such as the "WSSU RAMS DAY PARTY," which fosters community engagement among alumni and friends.
   - **Fundraising Campaigns**: They run campaigns to support their events and initiatives, encouraging participation and contributions from the community.
   - **Community Programs**: The organization likely engages in educational programs and workshops aimed at enhancing business skills among minority and women entrepreneurs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inviting**, and **enthusiastic**. The language used is accessible and encourages community involvement, reflecting a sense of camaraderie and support among participants.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, in informal communications (like event reminders), emojis may be used sparingly to convey excitement or friendliness, but this is not a consistent practice.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website; further research may be needed.
   - **Scale**: The organization appears to have a modest scale, with recent campaigns reaching a limited audience (over 10 contacts).
   - **Impact Metrics**: No specific metrics were provided on the website regarding the impact of their programs or events.
   - **Volunteer Info**: There is no explicit mention of volunteer opportunities on the website, but community engagement is implied through event participation.

6. **Writing Guidelines**:
   - **Style**: Content should be written in a casual and friendly tone, using simple language that is easy to understand. 
   - **Structure**: Use short paragraphs and bullet points where applicable to enhance readability.
   - **Engagement**: Encourage participation and excitement about events, using exclamation points and inviting language to create a sense of urgency and community.
   - **Call to Action**: Always include clear calls to action, whether for event registration, donations, or community involvement.

### Summary
Total Concepts International is dedicated to supporting minority and women-owned businesses through various community-focused activities. Their communications should reflect a warm, inviting tone that encourages engagement and participation, while also providing clear and actionable information.

LXCL: Premium Booths will be located on the first row of the Expo Venue!

Premium Booth Vendor

LXCL: Endcap Booths will be located at the corners of each row of the Expo Venue!

Endcap Booth Vendor

LXCL:This is the perfect opportunity to network, showcase your business, and connect with industry leaders.

Regular Vendor

Non-Profit Vendor

LXCL:Lock in your spot as a Youth Business Owner at our early bird rate. Regular rate will increase to $75.00.

Youth Entrepreneur

LXCL: Please note that the venue charges an additional $75 if electricity is needed for your vendor booth.

Booth Electricity

🎉 <span fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" id="isPasted" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">We&#39;re back for the 2026 Triad Minority &amp; Women&#39;s Business Expo! &nbsp;We are so excited and thankful to celebrate 13 years of being a platform highlighting women and minority business throughout the Triad and beyond!!! Expo 2026 promises to be another amazing year of celebration and recognition of the impact that small and minority-owned businesses have on our local economy and beyond! &nbsp;This year the main event will take place in Winston-Salem at the Benton Convention Center on Saturday, August 22, 2026. &nbsp;<br style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;" fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><span fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">Vendor Deadline:<span fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">&nbsp;August 8, 2026 <div fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;">INCLUDED IN REGISTRATION: &nbsp;one 6-foot table and tablecloth, two chairs, pipe and drape, and signage.&nbsp; ****PLEASE NOTE THAT THERE WILL BE NO REFUNDS ISSUED**** BEFORE SUBMITTING PAYMENT: There is a question about making a contribution to Zeffy with a preset amount in the box. &nbsp;This is optional. &nbsp;You can click in the box, select OTHER and change the contribution amount to $0 (or any amount that you wish).&nbsp;&nbsp; Questions? Contact: (336)448-4177 <a fr-original-style="color: rgb(17, 85, 204);" href="mailto:tmwbassistant@gmail.com" style="color: rgb(17, 85, 204); text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">tmwbassistant@gmail.com</a></div><div fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for the 2026 Triad Minority &amp; Women&#39;s Business Expo!!! 2026 is our 13th annual Triad Minority &amp; Women&#39;s Business Expo and we are ready to bring you an EPIC EVENT!!! &nbsp;We are extremely excited to be able to provide a platform where we can truly demonstrate the importance of minority-owned businesses in the Triad and beyond.<div fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div>Please note that included in your registration is one 6-foot table and tablecloth, two chairs, pipe and drape, and signage. &nbsp;Be on the look out for more communication sharing more information about Expo 2026 logistics. &nbsp; ****PLEASE NOTE THAT THERE WILL BE NO REFUNDS ISSUED**** The 2026 TMWB Expo:Saturday, August 22, 202611 AM - 5PMBenton Convention Center301 W 5th St, Winston-Salem, NC 27101 For more information please contact:&nbsp;(336)448-4177<br style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;" id="isPasted" fr-original-style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">tmwbassistant@gmail.com Best,&nbsp; TMWBE Staff

🎉 We're back for the 2026 Triad Minority &amp; Women's Business Expo!  We are so excited and thankful to celebrate 13 years of being a platform highlighting women and minority business throughout the Triad and beyond!!! Expo 2026 promises to be another amazing year of celebration and recognition of the impact that small and minority-owned businesses have on our local economy and beyond!  This year the main event will take place in Winston-Salem at the Benton Convention Center on Saturday, August 22, 2026.   Vendor Deadline: August 8, 2026 <div>INCLUDED IN REGISTRATION:  one 6-foot table and tablecloth, two chairs, pipe and drape, and signage.  ****PLEASE NOTE THAT THERE WILL BE NO REFUNDS ISSUED**** BEFORE SUBMITTING PAYMENT: There is a question about making a contribution to Zeffy with a preset amount in the box.  This is optional.  You can click in the box, select OTHER and change the contribution amount to $0 (or any amount that you wish).   Questions? Contact: (336)448-4177 <a href="mailto:tmwbassistant@gmail.com" target="_blank">tmwbassistant@gmail.com</a></div><div>                         </div>

Total Concepts International

Triad Minority & Women's Business Expo 2026

301 W 5th St

Premium Booth Vendor

$250

Endcap Booth Vendor

$200

Regular Vendor

$175

Non-Profit Vendor

$150

Youth Entrepreneur

$75

Booth Electricity

$75