Roller Derby of Central Kentucky

### Context Profile for Roller Derby of Central Kentucky

#### 1. Organization Mission & Cause:
Roller Derby of Central Kentucky (ROCK) is dedicated to promoting the sport of roller derby while fostering a sense of community and empowerment among its members and fans. Their mission emphasizes inclusivity, athleticism, and the celebration of roller derby as a vibrant and dynamic sport. They aim to provide a safe and supportive environment for skaters of all skill levels, encouraging personal growth and teamwork.

#### 2. Type of Activities:
- **Events:** ROCK hosts home games, with the upcoming 2025 season featuring multiple games at the Central Bank Center in Lexington, KY. 
- **Fundraising Campaigns:** They run ticket sales for games, including season tickets, which allow fans to attend all home games.
- **Community Programs:** The organization likely engages in outreach and community-building activities, although specific programs were not detailed on the website.

#### 3. Tone of Voice:
The tone of voice used by ROCK is friendly, enthusiastic, and inclusive. Their communications often incorporate a casual and approachable style, aiming to engage fans and participants. The use of exclamation points and direct addresses (e.g., "Hello, superfan!") contributes to a warm and inviting atmosphere.

#### 4. Emoji Usage:
ROCK frequently uses emojis in their communications to enhance engagement and convey excitement. For example, they use 🎟️ in email campaigns to draw attention to ticket sales. Emojis appear to be used strategically to emphasize key points and create a lively tone.

#### 5. Key Facts:
- **Founding Info:** Specific founding details were not available on the website.
- **Scale:** The organization has a total of 12 forms and has conducted 19 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** While specific metrics were not provided, the emphasis on community and participation suggests a focus on building a strong local presence.
- **Volunteer Info:** The website does not explicitly mention volunteer opportunities, but the nature of the organization implies that community involvement is likely encouraged.

#### 6. Writing Guidelines:
- **Style:** Maintain a casual and friendly tone, using inclusive language to engage the audience.
- **Structure:** Use clear headings and bullet points for easy readability, especially in event descriptions and fundraising campaigns.
- **Engagement:** Incorporate emojis where appropriate to enhance emotional connection and excitement.
- **Personalization:** Use direct addresses and personalized elements (like using the recipient's first name) to foster a sense of community and belonging.

This context profile serves as a foundational guide for creating tailored content that resonates with the values and communication style of Roller Derby of Central Kentucky.

Season pass for one ticket holder + a $10 Merch voucher to be used at one bout of your choice!

SEASON PASS

Grab tickets for all three of ROCK's HOME games in 2024. You'll get ONE master ticket you can use for every game!<div style="color:rgb(27, 39, 51);font-family:-apple-system, &quot;system-ui&quot;, Aptos, Roboto, &quot;Segoe UI&quot;, Helvetica, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;;font-size:19.8px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;transition-duration:0s !important;box-sizing:inherit">Season passes include a $10 merch voucher to be used AT the bout. </div> Home Game Dates:Use your tickets for all the games below ⬇️ June 22nd 2024 vs Black n' Bluegrass July 17th 2024 vs South Bend Sept 7th 2024 vs Charlotte <span fr-original-style="color: rgb(102, 102, 102); font-family: M-Body-Font; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(242, 242, 242); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(102, 102, 102);font-family:M-Body-Font;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(242, 242, 242);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">📍Central Bank Center 430 W Vine St, Lexington, KY 40507 5 - 8 PM

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We just want to thank you for supporting our team and coming to watch us play! We're so excited that you have season tickets and we can't wait to see you at all this year's games 😀  Your tickets are for the following games ⬇️  June 22nd 2024 vs TBD July 17th 2024 vs South Bend Sept 7th 2024 vs Charlotte ALL GAMES AT:  📍Central Bank Center430 W Vine St, Lexington, KY 40507 5 - 8 PM As a reminder, there will be food and drink available at the venue. Arrive early if you want to choose your seat! See you soon! Roller Derby of Central Kentuckyrollerderbyofcentralkentucky@gmail.com

Grab tickets for all three of ROCK's HOME games in 2024. You'll get ONE master ticket you can use for every game!<div>Season passes include a $10 merch voucher to be used AT the bout. </div> Home Game Dates:Use your tickets for all the games below ⬇️ June 22nd 2024 vs Black n' Bluegrass July 17th 2024 vs South Bend Sept 7th 2024 vs Charlotte 📍Central Bank Center 430 W Vine St, Lexington, KY 40507 5 - 8 PM

Roller Derby of Central Kentucky

ROCK 2024 Season Tickets

Central Bank Center 430 W Vine St

SEASON PASS

$45

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