The Institute for Independent Journalists

### Context Profile for The Institute for Independent Journalists

1. **Organization Mission & Cause**:
   - The Institute for Independent Journalists (IIJ) is dedicated to empowering freelance journalists and media professionals. Their mission focuses on providing resources, training, and community support to help independent journalists thrive in a rapidly changing media landscape. They aim to foster a culture of independent journalism that is ethical, sustainable, and impactful.

2. **Type of Activities**:
   - **Webinars**: Regular online events such as the "Oct. 8 AMA with Katherine Reynolds Lewis" where participants can ask questions and gain insights into the freelance journalism industry.
   - **Courses**: They offer specialized courses like the "Business of Freelancing" to equip journalists with necessary skills and knowledge.
   - **Community Engagement**: IIJ promotes networking and collaboration among independent journalists through various community programs and events.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **supportive**, and **inspiring**. The language is accessible and encourages engagement, often using motivational phrases to uplift and empower their audience. The content is professional yet approachable, making it suitable for a diverse audience of journalists.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is primarily text-based, focusing on clarity and professionalism without the casual touch that emojis might provide.

5. **Key Facts**:
   - **Founding Information**: The specific founding date is not mentioned on the website, but it is implied that the organization is relatively new and focused on contemporary issues in journalism.
   - **Scale**: They have conducted 32 total forms and 39 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community support and the empowerment of freelance journalists as key indicators of their impact.
   - **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but the community aspect suggests potential for volunteer involvement in events and programs.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and encouraging tone that resonates with freelance journalists. Aim for clarity and accessibility in language.
   - **Structure**: Keep content well-organized with clear headings and bullet points where appropriate to facilitate easy reading.
   - **Engagement**: Encourage interaction by asking questions or prompting readers to share their experiences and insights.
   - **Call to Action**: Use strong, motivating calls to action that inspire readers to participate in events, enroll in courses, or engage with the community.

This context profile serves as a comprehensive guide for generating personalized content that aligns with the mission, activities, and tone of The Institute for Independent Journalists.

General admission

<span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Calling all science, tech and business journalists! Our first webinar for the fall will focus on how to pitch your stories to outlets like Marketplace, Salon, MIT Technology Review, and the Wirecutter. Connect with editors and learn how to win assignments from them!Speakers: <ul><li style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;width:100%;box-sizing:inherit;color:rgb(0, 0, 0)">Alan Henry, Editor, PCMag</li><li style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;width:100%;box-sizing:inherit;color:rgb(0, 0, 0)">Amanda Peacher, Senior Acquisitions Editor, Marketplace</li><li style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;width:100%;box-sizing:inherit;color:rgb(0, 0, 0)">Rachel Courtland, Editor, MIT Technology Review</li><li style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;width:100%;box-sizing:inherit;color:rgb(0, 0, 0)">Troy Farah, Science & Health Editor, Salon</li><li style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;width:100%;box-sizing:inherit;color:rgb(0, 0, 0)">Ellen Lee, Senior Staff Writer, Wirecutter (Moderator)</li></ul><span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Location: Online <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Date & Time: Sept. 27, 2024, 12:00 - 1:15 pm ET

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! You are invited to a Zoom webinar. When: Sep 27, 2024 12:00 PM Eastern Time (US and Canada) Topic: IIJ Sept 2024 Webinar: Pitching Business and Tech EditorsPlease click the link below to join the webinar: https://us02web.zoom.us/j/81720462593 Or One tap mobile :     +13017158592,,81720462593# US (Washington DC)     +13126266799,,81720462593# US (Chicago) Or Telephone:     Dial(for higher quality, dial a number based on your current location):     +1 301 715 8592 US (Washington DC)     +1 312 626 6799 US (Chicago)     +1 646 931 3860 US     +1 929 205 6099 US (New York)     +1 305 224 1968 US     +1 309 205 3325 US     +1 253 205 0468 US     +1 253 215 8782 US (Tacoma)     +1 346 248 7799 US (Houston)     +1 360 209 5623 US     +1 386 347 5053 US     +1 507 473 4847 US     +1 564 217 2000 US     +1 669 444 9171 US     +1 669 900 6833 US (San Jose)     +1 689 278 1000 US     +1 719 359 4580 US Webinar ID: 817 2046 2593 International numbers available: <a href="https://us02web.zoom.us/u/kcJkGYQbe5" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">https://us02web.zoom.us/u/kcJkGYQbe5</a> See you soon! Katherine Lewisinfo@theiij.com

Calling all science, tech and business journalists! Our first webinar for the fall will focus on how to pitch your stories to outlets like Marketplace, Salon, MIT Technology Review, and the Wirecutter. Connect with editors and learn how to win assignments from them!Speakers: <ul><li>Alan Henry, Editor, PCMag</li><li>Amanda Peacher, Senior Acquisitions Editor, Marketplace</li><li>Rachel Courtland, Editor, MIT Technology Review</li><li>Troy Farah, Science &amp; Health Editor, Salon</li><li>Ellen Lee, Senior Staff Writer, Wirecutter (Moderator)</li></ul>Location: Online Date &amp; Time: Sept. 27, 2024, 12:00 - 1:15 pm ET

The Institute for Independent Journalists

Sept. 27: Pitching Business and Science Stories

General admission

Free