Friends of the Merrimack River Greenway Trail

### Context Profile for Friends of the Merrimack River Greenway Trail

1. **Organization Mission & Cause:**
   - The Friends of the Merrimack River Greenway Trail (MRGT) is dedicated to the development, maintenance, and promotion of the Merrimack River Greenway Trail, a multi-use path that enhances community access to the river and promotes outdoor recreation. Their mission emphasizes environmental stewardship, community engagement, and the importance of connecting people to nature.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The organization actively engages in fundraising efforts, such as the "Riverside Connection" campaign aimed at raising $100,000 to support the trail's expansion.
   - **Community Programs:** They organize events and initiatives to promote trail usage and environmental awareness, including educational programs and community engagement activities.
   - **Partnerships:** Collaborates with local government and agencies to secure grants and funding for trail development and maintenance.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **inspiring**, and **informative**. It encourages community involvement and emphasizes the positive impact of the trail on health and well-being. The language is accessible and engaging, aiming to foster a sense of community and shared purpose.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their communications. Their tone is professional and straightforward, focusing on clear and impactful messaging without the casualness that emojis might convey.

5. **Key Facts:**
   - **Founding Info:** The organization was established to support the development of the Merrimack River Greenway Trail.
   - **Scale:** They have conducted 12 email campaigns and have three forms for donations and engagement.
   - **Impact Metrics:** Contributions include $63,000 in 2020 and $300,000 in 2024 to match federal grants for trail construction.
   - **Volunteer Info:** While specific volunteer opportunities are not detailed, the organization likely relies on community volunteers for events and trail maintenance.

6. **Writing Guidelines:**
   - **Clarity and Brevity:** Use clear, concise language that conveys the mission and goals without unnecessary jargon.
   - **Engagement:** Incorporate calls to action that encourage community involvement and donations.
   - **Positive Framing:** Highlight the benefits of the trail and community engagement, using an uplifting and motivational tone.
   - **Personalization:** Use recipient names in communications to create a personal connection, as seen in their thank-you emails.

This context profile serves as a comprehensive guide for creating tailored content that aligns with the Friends of the Merrimack River Greenway Trail's mission, tone, and community-focused initiatives.

One size
Colors limited to stock on hand.

T-shirt

Yellow shirt

Vest

This form is for purchasing merchandise only.  To donate, click <a href="https://www.merrimackrivergreenwaytrail.org/donate-now-by-credit-card" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">here</a>. At this time, online purchases can only be made at events where the merchandise and trustees are present. Purchasing merchandise is not a donation and is not tax deductible.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about the Merrimack River Greenway Trail to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Board of Trustees, Friends of the Merrimack River Greenway TrailScott Clark, Treasurerinfo@mrgt.org

This form is for purchasing merchandise only.  To donate, click <a href="https://www.merrimackrivergreenwaytrail.org/donate-now-by-credit-card">here</a>. At this time, online purchases can only be made at events where the merchandise and trustees are present. Purchasing merchandise is not a donation and is not tax deductible.

Friends of the Merrimack River Greenway Trail

Friends of the Merrimack River Greenway Trail's shop

Hat

$20

T-shirt

$20

Yellow shirt

$25

Vest

$25

Add a donation for Friends of the Merrimack River Greenway Trail