Gifted Herd

### Context Profile for Rocky Mountain Riding Therapy

1. **Organization Mission & Cause**:
   - **Mission**: Rocky Mountain Riding Therapy (RMRT) is dedicated to enhancing the quality of life for individuals with disabilities and special needs through equine-assisted activities and therapies. Their goal is to promote physical, emotional, and social well-being by fostering a unique bond between humans and horses.
   - **Cause**: RMRT focuses on the therapeutic benefits of horseback riding and interaction with horses, aiming to improve participants' physical abilities, emotional health, and social skills.

2. **Type of Activities**:
   - **Equine-Assisted Therapy**: RMRT offers various programs that include therapeutic riding sessions, workshops, and training for individuals with disabilities.
   - **Workshops**: They conduct workshops such as the "Bladder Meridian Technique Workshop," which teaches participants about equine communication and gentle techniques to relieve tension in horses.
   - **Community Events**: RMRT organizes community outreach events to raise awareness and engage the public in their mission.

3. **Tone of Voice**:
   - **Friendly and Supportive**: The language used on the website and in communications is warm and inviting, emphasizing community and partnership.
   - **Professional yet Approachable**: While maintaining professionalism, the tone is accessible and encourages participation and engagement from a diverse audience.

4. **Emoji Usage**:
   - **Limited Use of Emojis**: The website and email communications do not prominently feature emojis. When used, they appear to enhance friendly communication rather than dominate the message.

5. **Key Facts**:
   - **Founding Information**: The specific founding date is not mentioned on the website, but RMRT has established itself as a reputable organization in the field of equine therapy.
   - **Scale**: RMRT has a total of 39 forms and has conducted 9 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: Specific metrics regarding the number of participants served or success stories are not detailed on the website but may be available through direct inquiry or reports.
   - **Volunteer Information**: The organization likely relies on volunteers for its programs, although specific details are not provided on the website.

6. **Writing Guidelines**:
   - **Engaging and Inclusive Language**: Use language that invites participation and fosters a sense of community. Address the audience directly and encourage interaction.
   - **Clarity and Simplicity**: Maintain clear and straightforward language to ensure accessibility for all potential participants and supporters.
   - **Highlight Benefits**: Emphasize the positive impacts of equine therapy on individuals’ lives, using testimonials or success stories when available.
   - **Call to Action**: Include clear calls to action in communications, encouraging readers to register for events, volunteer, or donate.

This context profile serves as a guide for creating personalized and effective content for Rocky Mountain Riding Therapy, ensuring alignment with their mission, tone, and audience engagement strategies.

RMRT reimbursement

Farrier date: 2/27 **Please note that you do not have to donate to Zeffy. They automatically add a donation to your total. If you would like to avoid donating to Zeffy at checkout, select "other" and enter "0".

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">Last name, Thank you for your farrier trim payment! Kind regards, Katie Westerbergrmrt.manager@gmail.com13034941299

Farrier date: 2/27 **Please note that you do not have to donate to Zeffy. They automatically add a donation to your total. If you would like to avoid donating to Zeffy at checkout, select "other" and enter "0".

Gifted Herd

Farrier trim - Olive

RMRT reimbursement

$70