MARYLAND CHAPTER AMERICAN SOCIETY OF LANDSCAPE ARCHITECTS

### Context Profile for Maryland Chapter American Society of Landscape Architects (MDASLA)

#### 1. Organization Mission & Cause
The Maryland Chapter of the American Society of Landscape Architects (MDASLA) is dedicated to advancing the practice of landscape architecture in Maryland. Their mission focuses on promoting the profession, enhancing public awareness of the value of landscape architecture, and advocating for sustainable practices that improve the quality of life in communities. They aim to connect landscape architects with resources, education, and networking opportunities to foster professional growth and innovation.

#### 2. Type of Activities
MDASLA engages in a variety of activities, including:
- **Networking Events**: Such as the "Orioles Game Night," which allows members to socialize and connect in a relaxed environment.
- **Educational Programs**: Workshops and seminars that provide continuing education for landscape architects.
- **Advocacy**: Efforts to promote the importance of landscape architecture in urban planning and environmental sustainability.
- **Community Engagement**: Initiatives that involve the public and stakeholders in discussions about landscape design and environmental stewardship.

#### 3. Tone of Voice
The tone of voice used by MDASLA is:
- **Friendly and Inviting**: The language is approachable, encouraging participation and engagement.
- **Professional**: While maintaining a casual tone, the communication reflects professionalism appropriate for a professional organization.
- **Inspiring**: The content often emphasizes the positive impact of landscape architecture on communities and the environment.

#### 4. Emoji Usage
MDASLA does not prominently feature emojis in their communications. The tone remains professional and straightforward, focusing on clear and concise messaging without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Info**: The Maryland Chapter is part of the national American Society of Landscape Architects, which was established to support landscape architects across the United States.
- **Scale**: The organization has a total of 12 forms and has conducted 9 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes community involvement and professional development as key areas of impact.
- **Volunteer Info**: Opportunities for volunteering and participation in events are encouraged, although specific volunteer metrics are not provided.

#### 6. Writing Guidelines
- **Clarity and Brevity**: Communications should be clear and to the point, avoiding jargon where possible to ensure accessibility.
- **Engaging and Inviting Language**: Use a friendly and welcoming tone that encourages participation and connection among members.
- **Focus on Community and Professional Development**: Highlight the benefits of involvement in MDASLA, such as networking opportunities and professional growth.
- **Call to Action**: Include clear calls to action in all communications, encouraging members to participate in events, workshops, and advocacy efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Maryland Chapter of the American Society of Landscape Architects, ensuring alignment with their mission, tone, and activities.

MARYLAND CHAPTER AMERICAN SOCIETY OF LANDSCAPE ARCHITECTS

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