Sacramento Housing Alliance

### Context Profile for Sacramento Housing Alliance

1. **Organization Mission & Cause:**
   The Sacramento Housing Alliance (SHA) is dedicated to promoting affordable housing and equitable housing policies in the Greater Sacramento region. Their mission focuses on advocating for the development and preservation of affordable housing, ensuring that all residents have access to safe and stable homes. They aim to influence local, regional, and statewide housing policies to address homelessness and housing insecurity.

2. **Type of Activities:**
   - **Events:** SHA hosts the annual Sacramento Regional Affordable Housing Summit, which gathers leaders in housing policy to discuss and shape future initiatives.
   - **Fundraising Campaigns:** They engage in various fundraising efforts, including sponsorship opportunities for events like the Affordable Housing Awards Reception.
   - **Community Programs:** SHA collaborates with community organizations to address housing needs and promote awareness about affordable housing issues.

3. **Tone of Voice:**
   The tone of voice used by SHA is professional yet approachable. Their communications are informative and encouraging, aiming to inspire action and engagement from the community. They maintain a friendly and supportive tone, particularly in their thank-you emails and event reminders.

4. **Emoji Usage:**
   SHA uses emojis sparingly in their communications. For example, they include location emojis (📍) in event reminders to highlight venue details. The use of emojis appears to be contextually appropriate and adds a friendly touch to their messages without overwhelming the content.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but SHA has been active in the community for several years.
   - **Scale:** They have a total of 9 forms and have conducted 3 email campaigns recently, indicating a structured approach to outreach and engagement.
   - **Impact Metrics:** While specific metrics are not detailed on the website, their events and advocacy efforts suggest a significant influence on local housing policy.
   - **Volunteer Info:** The website does not provide explicit volunteer information, but they likely engage community members in their initiatives.

6. **Writing Guidelines:**
   - **Style:** Use a clear, concise style that is accessible to a broad audience. Avoid jargon unless it is explained.
   - **Engagement:** Incorporate calls to action that invite community involvement, such as attending events or supporting initiatives.
   - **Personalization:** Use personalized greetings in emails (e.g., "Dear [First Name]") to foster a connection with recipients.
   - **Visual Elements:** When appropriate, include emojis to enhance engagement, particularly in informal communications.
   - **Consistency:** Maintain a consistent tone that reflects the organization’s mission and values across all platforms.

This context profile serves as a foundational guide for creating tailored content that resonates with the Sacramento Housing Alliance's audience and aligns with their mission and activities.

$5 Million +

$2 Million +

$1 Million to $2 Million

$500,000 to $1 Million

$250,000 to $500,000

$100,000 to $250,000

Less than $100,000

<span style="color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Membership in the Sacramento Housing Alliance links you to a community of compassionate advocates and thought makers and gives you access to member-only events and early access to issue papers. Members receive discounted rates to our annual Affordable Housing Summit, educational seminars and discussions, lively networking receptions and other SHA hosted events. Members are eligible to nominate individuals to serve on the board and nominate award recipients. Organizational members may extend event discounts to their employees, and may request promotion of their outstanding projects and programs by SHA. Most importantly, membership in SHA will strengthen our work advocating for safe and affordable homes for all in an inclusive and healthy community.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for being a member of the Sacramento Housing Alliance! Members like you are critical to our work and we look forward to teaming with you during these unprecedented times. Because of partners like you, SHA is able to continue our work to ensure that during the roughest of times, everyone in Sacramento has a safe and affordable home in a healthy and inclusive neighborhood.   Our work has continued non-stop during the historical affordable housing crisis. This crisis was exacerbated by the pandemic, which clearly revealed the critical importance of affordable homes and of continuing inequities faced by too many of our communities.  Our region has become even more vulnerable to increases in homelessness because of the spike in rents, the lack of a consistent supply of new affordable housing, and the inability of the average wage earner to keep up with housing prices. With your help, our advocacy work gives hope to individuals and families struggling to make ends meet. It has never been more important to get people into homes and off the streets, to keep people in their homes, and keep investing in the development of new affordable homes. Thank you for your membership. If you have any questions or concerns about your membership, please contact us at the email below.  development@sachousingalliance.org

Membership in the Sacramento Housing Alliance links you to a community of compassionate advocates and thought makers and gives you access to member-only events and early access to issue papers. Members receive discounted rates to our annual Affordable Housing Summit, educational seminars and discussions, lively networking receptions and other SHA hosted events. Members are eligible to nominate individuals to serve on the board and nominate award recipients. Organizational members may extend event discounts to their employees, and may request promotion of their outstanding projects and programs by SHA. Most importantly, membership in SHA will strengthen our work advocating for safe and affordable homes for all in an inclusive and healthy community.

Sacramento Housing Alliance

SHA Organizational Membership Form

$5 Million +

$3,200

$2 Million +

$1,600

$1 Million to $2 Million

$1,200

$500,000 to $1 Million

$600

$250,000 to $500,000

$400

$100,000 to $250,000

$250

Less than $100,000

$150