Roy Cloud School Parents' Club (PTO)

### Context Profile for Roy Cloud School Parents' Club (PTO)

1. **Organization Mission & Cause:**
   - **Mission:** The Roy Cloud School Parents' Club (PTO) is dedicated to enhancing the educational experience of students at Roy Cloud School through community involvement, fundraising, and support for school programs. Their primary focus is to foster a collaborative environment between parents, teachers, and students to ensure a well-rounded education.
   - **Cause:** Education, specifically supporting the Roy Cloud School community and its students.

2. **Type of Activities:**
   - **Events:** The organization hosts various events such as the "Roy Cloud Fall Fest," which includes BBQ dinners to raise funds for graduation activities for the 8th-grade class.
   - **Fundraising Campaigns:** They conduct fundraising campaigns that directly support school activities, with 100% of ticket sales from events like the Fall Fest going towards specific student needs.
   - **Community Programs:** The PTO likely engages in community-building activities that encourage parental involvement and support for educational programs.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, casual, and inviting**. The language is accessible, aiming to engage parents and community members in a warm and welcoming manner. Phrases like "Bring the family out" and "Thank you for supporting" reflect a community-oriented and appreciative tone.

4. **Emoji Usage:**
   - The website and communications do not prominently feature emojis. The tone remains professional yet friendly without the use of emojis, focusing instead on clear and direct messaging.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website.
   - **Scale:** The organization has a total of 12 forms and has conducted 18 email campaigns, indicating an active engagement with the community.
   - **Impact Metrics:** The direct impact metrics include supporting graduation activities for the 8th-grade class through fundraising efforts.
   - **Volunteer Info:** While specific volunteer information was not detailed, the nature of the PTO suggests a reliance on parent volunteers for events and activities.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and approachable tone. Avoid overly formal language; instead, opt for conversational phrases that encourage community participation.
   - **Structure:** Keep communications clear and concise, using bullet points or short paragraphs for readability.
   - **Call to Action:** Include strong calls to action that invite parents to participate in events or support fundraising efforts.
   - **Gratitude:** Express appreciation frequently, as seen in thank-you messages and acknowledgments of support.

This context profile provides a comprehensive overview of the Roy Cloud School Parents' Club (PTO), focusing on actionable insights for creating personalized and effective communications in alignment with their mission and community engagement strategies.

Will be announced before Saturday's performance

Shout Out for Saturday Performance

Will be announced before Friday's performance

Shout Out for Friday Performance

Will be announced before Sunday's performance

Shout Out for Sunday Performance

Digital Copy of Performance

Shout Outs - $15<ul><li>Give your actor a boost of confidence before the show</li><li>Shout outs are words of encouragement read out loud from stage before the show</li><li>Example: Susie, We are so proud of you! Break a leg. Love, Mom and Dad</li><li>$15 per shout out, please specify which performance it should be read (Fri, Sat, Sun)</li></ul>Digital Copy of Show - $35<ul><li>Gives you access to media website for unlimited viewing of the performance</li><li>You can play the files on most devices that connect to the internet: smartphone, computers, appleTV, etc.</li></ul>

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1678484927/aork2jr9mltpewnzjfye.jpg" style="width:774px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for supporting the Roy Cloud PTO Spring production of The Little Mermaid JR. Kind regards,Tiffany Gonzales

Shout Outs - $15<ul><li>Give your actor a boost of confidence before the show</li><li>Shout outs are words of encouragement read out loud from stage before the show</li><li>Example: Susie, We are so proud of you! Break a leg. Love, Mom and Dad</li><li>$15 per shout out, please specify which performance it should be read (Fri, Sat, Sun)</li></ul>Digital Copy of Show - $35<ul><li>Gives you access to media website for unlimited viewing of the performance</li><li>You can play the files on most devices that connect to the internet: smartphone, computers, appleTV, etc.</li></ul>