American Cancer Society, Relay For Life of Lancaster County

### Context Profile for American Cancer Society, Relay For Life of Lancaster County

1. **Organization Mission & Cause**:
   - The American Cancer Society (ACS) is dedicated to eliminating cancer through research, education, advocacy, and service. The Relay For Life of Lancaster County specifically focuses on celebrating cancer survivors, honoring those who have lost their battle, and raising funds to support cancer research and patient services. The mission emphasizes community involvement and support for those affected by cancer.

2. **Type of Activities**:
   - **Relay For Life Events**: These are community gatherings where teams walk continuously to symbolize the fight against cancer. Events include various activities such as survivor ceremonies, luminaria ceremonies, and entertainment.
   - **Fundraising Campaigns**: The organization runs multiple fundraising initiatives, including the "Egg My House" campaign and vendor fairs at Relay events.
   - **Community Programs**: They provide educational resources, support services, and volunteer opportunities to engage the community in cancer awareness and prevention.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **supportive**. Communications often express gratitude and excitement, aiming to foster a sense of community and hope. The language is accessible and encourages participation.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications, focusing instead on clear and professional language. However, they may use exclamation points and bold text for emphasis, indicating enthusiasm.

5. **Key Facts**:
   - **Founding Info**: The American Cancer Society was founded in 1913, with Relay For Life events starting in the 1980s.
   - **Scale**: The Relay For Life of Lancaster County has organized numerous events, including 8 forms and 14 email campaigns recently.
   - **Impact Metrics**: Funds raised through events directly support cancer research, patient services, and community education. Specific metrics are not detailed on the website but emphasize the importance of community support.
   - **Volunteer Info**: Volunteers play a crucial role in organizing events and supporting participants, with opportunities available for community members to get involved.

6. **Writing Guidelines**:
   - Use a **friendly and encouraging tone** that resonates with community spirit.
   - Incorporate **personalization** in communications, such as addressing recipients by their first names.
   - Highlight the **impact of donations** and participation, emphasizing how contributions help fight cancer.
   - Use **clear and concise language** with occasional bolding for emphasis, especially for key details or calls to action.
   - Maintain a **professional appearance** while being approachable, avoiding overly casual language or excessive emojis.

This context profile will guide AI assistants in crafting tailored content that aligns with the American Cancer Society, Relay For Life of Lancaster County's mission, activities, and communication style.

40 plastic eggs filled with a variety of candy and non-candy fillers. (taped shut)

40 Filled Eggs

80 Filled Eggs

Wouldn't it be great if you could find someone who would get the plastic eggs, fill them AND hide them in your yard for Easter morning?? GREAT NEWS.... the American Cancer Society is taking orders now!! Order Your Candy-Filled Eggs to be delivered to your yard and ready for Easter morning fun!! Sales are while supplies last or until 3/16/24 40 Eggs for $30 or 80 Eggs for $50We will be egging houses the night before Easter, March 30, 2024 Note for when you checkout: There is no transaction fee which is why we chose Zeffy as our website platform.  You will have the option to give an additional donation (this is standard on their websites and we cannot take this away)  and it defaults to a specific dollar amount based on your order size.  You DO NOT have to do that!  You can change the amount to zero if you would like.   How it works: <ul><li style="box-sizing:inherit">First, select how many eggs you would like to order.  Limit one delivery address per order.  To order multiple delivery locations you must submit them individually.  Each delivery location can get as many eggs as you want.</li><li style="box-sizing:inherit">Once you select the amount of eggs you want, you will be asked several questions to get all the needed delivery instructions to make your delivery perfect.</li><li style="box-sizing:inherit">Shortly after your order is placed,  you will be emailed a sign to place somewhere prominent at your home, so we know we are “Egging” the correct home. (If the delivery location is not yours, please be sure to pass this on to them) </li><li style="box-sizing:inherit">A day or so prior to April 8th, your delivery person will get in touch with you to confirm the address and delivery instructions.  </li><li style="box-sizing:inherit">On the day of delivery, they will contact you again to let you know the delivery is about to happen. </li><li style="box-sizing:inherit">Once the delivery is complete, you will be contact again to let you know. (Depending on the volume of orders received, this could be very late) </li></ul>Please Note the following:<ul><li style="box-sizing:inherit">We are limiting our deliveries to addresses within Lancaster County in Pennsylvania ONLY. If you are outside our delivery area, you will be contacted and refunded</li><li style="box-sizing:inherit">Due to the high volume of deliveries, we will begin at 6pm which will be BEFORE DARK.</li><li style="box-sizing:inherit">Please leave a light on outside if possible, for deliveries made after dark</li><li style="box-sizing:inherit">Please secure all pets and be sure to remove all pet excrement </li><li style="box-sizing:inherit">Please close curtains to prevent children from seeing those making the deliveries </li><li style="box-sizing:inherit">Please let your neighbors know we are coming so they do not get alarmed seeing someone in your yard </li><li style="box-sizing:inherit">SPECIAL NOTE CONCERNING PEANUT ALLERGIES: Most of the candy we use is donated, therefore, candy may contain nuts.</li></ul>All proceeds benefit The American Cancer Society Relay For Life of Lancaster County  Questions: Please contact ACS Staff, Stephanie White at: <a href="mailto:stephanie.delp@cancer.org">stephanie.white@cancer.org</a> or by calling: 717-817-6799 Thank you for joining the fight against cancer!!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for supporting the American Cancer Society! Shortly you will receive an email with a sign to print to hand on the door of the delivery home to let your delivery person know they are "egging" the correct home.  ⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-211e640c-f8dd-4af9-874e-336e2e1a3b99}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date As a reminder, you must also...<ul><li style="box-sizing:inherit">Please leave a light on outside if possible, for deliveries made after dark</li><li style="box-sizing:inherit">Please secure all pets and be sure to remove all pet excrement </li><li style="box-sizing:inherit">Please close curtains to prevent children from seeing those making the deliveries </li><li style="box-sizing:inherit">Please let your neighbors know we are coming so they do not get alarmed seeing someone in your yard </li></ul>Kind regards. Stephanie Whitestephanie.white@cancer.org(717) 817-6799

Wouldn't it be great if you could find someone who would get the plastic eggs, fill them AND hide them in your yard for Easter morning?? GREAT NEWS.... the American Cancer Society is taking orders now!! Order Your Candy-Filled Eggs to be delivered to your yard and ready for Easter morning fun!! Sales are while supplies last or until 3/16/24 40 Eggs for $30 or 80 Eggs for $50We will be egging houses the night before Easter, March 30, 2024 Note for when you checkout: There is no transaction fee which is why we chose Zeffy as our website platform.  You will have the option to give an additional donation (this is standard on their websites and we cannot take this away)  and it defaults to a specific dollar amount based on your order size.  You DO NOT have to do that!  You can change the amount to zero if you would like.   How it works: <ul><li>First, select how many eggs you would like to order.  Limit one delivery address per order.  To order multiple delivery locations you must submit them individually.  Each delivery location can get as many eggs as you want.</li><li>Once you select the amount of eggs you want, you will be asked several questions to get all the needed delivery instructions to make your delivery perfect.</li><li>Shortly after your order is placed,  you will be emailed a sign to place somewhere prominent at your home, so we know we are “Egging” the correct home. (If the delivery location is not yours, please be sure to pass this on to them) </li><li>A day or so prior to April 8th, your delivery person will get in touch with you to confirm the address and delivery instructions.  </li><li>On the day of delivery, they will contact you again to let you know the delivery is about to happen. </li><li>Once the delivery is complete, you will be contact again to let you know. (Depending on the volume of orders received, this could be very late) </li></ul>Please Note the following:<ul><li>We are limiting our deliveries to addresses within Lancaster County in Pennsylvania ONLY. If you are outside our delivery area, you will be contacted and refunded</li><li>Due to the high volume of deliveries, we will begin at 6pm which will be BEFORE DARK.</li><li>Please leave a light on outside if possible, for deliveries made after dark</li><li>Please secure all pets and be sure to remove all pet excrement </li><li>Please close curtains to prevent children from seeing those making the deliveries </li><li>Please let your neighbors know we are coming so they do not get alarmed seeing someone in your yard </li><li>SPECIAL NOTE CONCERNING PEANUT ALLERGIES: Most of the candy we use is donated, therefore, candy may contain nuts.</li></ul>All proceeds benefit The American Cancer Society Relay For Life of Lancaster County  Questions: Please contact ACS Staff, Stephanie White at: <a href="mailto:stephanie.delp@cancer.org">stephanie.white@cancer.org</a> or by calling: 717-817-6799 Thank you for joining the fight against cancer!!

American Cancer Society, Relay For Life of Lancaster County

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RFL of Lancaster County Egg My House

40 Filled Eggs

$30

80 Filled Eggs

$50