Ukrainian Institute of America

### Context Profile for the Ukrainian Institute of America

1. **Organization Mission & Cause**:
   - The Ukrainian Institute of America (UIA) is dedicated to promoting and preserving Ukrainian culture, art, and heritage in the United States. Their mission includes fostering an appreciation for Ukrainian arts and providing a platform for Ukrainian artists and cultural events. The organization aims to enhance cultural understanding and community engagement through various programs and initiatives.

2. **Type of Activities**:
   - UIA hosts a variety of activities including:
     - **Concerts and Performances**: Events like "Meet the Composer – Bohdana Frolyak" showcase Ukrainian composers and musicians, often in collaboration with prestigious institutions like the New York Philharmonic.
     - **Cultural Events**: They organize lectures, art exhibitions, and discussions that highlight Ukrainian culture and history.
     - **Community Engagement**: UIA works with local and national organizations to promote Ukrainian culture and support artists.
     - **Fundraising Campaigns**: Regular campaigns to support their programming and outreach efforts.

3. **Tone of Voice**:
   - The tone of the UIA's communications is **professional yet warm**, aiming to inspire and engage the community. The language used is respectful and celebratory, reflecting the cultural significance of their events. They often employ a narrative style that invites the audience to connect with the artists and the cultural experiences being presented.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications, maintaining a more formal and professional tone. This is consistent across their website and email campaigns, where the focus is on clear and respectful communication rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: The Ukrainian Institute of America was established to serve as a cultural hub for Ukrainians in America and to promote Ukrainian arts.
   - **Scale**: The organization has conducted 48 email campaigns and has utilized 10 different forms for various initiatives.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and cultural outreach as key indicators of their impact.
   - **Volunteer Info**: Information about volunteer opportunities is likely available on their website, encouraging community involvement in their events and programs.

6. **Writing Guidelines**:
   - **Style**: Use a formal yet inviting tone that reflects the cultural significance of the events. Avoid overly casual language.
   - **Structure**: Organize content clearly, using headings and bullet points where appropriate to enhance readability.
   - **Content Focus**: Highlight the cultural and artistic aspects of events, emphasizing the importance of community engagement and the contributions of Ukrainian artists.
   - **Call to Action**: Encourage participation and support for events and initiatives, making it clear how individuals can get involved or contribute.

This context profile serves as a guide for creating personalized and effective content for the Ukrainian Institute of America, ensuring alignment with their mission, values, and communication style.

Film Screening Only

UIA Member - Reception

General Public - Reception

<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Join Film at the Institute to experience the story of New York City's beloved Veselka Restaurant, a symbol of community and resilience in the heart of Little Ukraine. Narrated by David Duchovny and featuring music by David Sanborn, the documentary captures the struggles and triumphs of the Birchard family as Jason Birchard navigates the challenges of stepping into his father’s role at the restaurant in the midst of the war in Ukraine.  <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Following the screening, there will be an engaging talkback with <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Jason Birchard<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">, Veselka’s third-generation owner and recipient of the 2024 UIA Friend of Ukraine Award, alongside writer and director <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Michael Fiore<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">. <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">The film screening is free and open to the public with requested pre-registration. Tickets for the reception, which will feature borshch and pierogies from Veselka and cider from Ukraine, are available for purchase. Read more about the event, here. <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(18, 15, 19); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(18, 15, 19);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Photo Courtesy of Meet Me at the Rainbow, LLC.

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name ,  Thank you for registering to attend our upcoming Film at the Institute screening:Veselka: The Rainbow on the Corner at the Center of the World. 📭   at 2 E 79th St, New York, NY 10075, USA⌚   On 11/15/2024 at 6:30 PM We look forward to seeing you. Sincerely,Ukrainian Institute of Americamail@ukrainianinstitute.org(212) 288-8660

Join Film at the Institute to experience the story of New York City's beloved Veselka Restaurant, a symbol of community and resilience in the heart of Little Ukraine. Narrated by David Duchovny and featuring music by David Sanborn, the documentary captures the struggles and triumphs of the Birchard family as Jason Birchard navigates the challenges of stepping into his father’s role at the restaurant in the midst of the war in Ukraine.  Following the screening, there will be an engaging talkback with Jason Birchard, Veselka’s third-generation owner and recipient of the 2024 UIA Friend of Ukraine Award, alongside writer and director Michael Fiore. The film screening is free and open to the public with requested pre-registration. Tickets for the reception, which will feature borshch and pierogies from Veselka and cider from Ukraine, are available for purchase. Read more about the event, here. Photo Courtesy of Meet Me at the Rainbow, LLC.

Ukrainian Institute of America

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Film at the Institute | Veselka: The Rainbow on the Corner at the Center of the World

2 E 79th St

Film Screening Only

Free

UIA Member - Reception

$10

General Public - Reception

$25