American Cancer Society

### Context Profile for American Cancer Society

1. **Organization Mission & Cause**:
   - The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission encompasses funding cancer research, providing education and support to patients and families, and advocating for policies that improve cancer care and prevention. They aim to save lives and create a world where cancer is no longer a threat.

2. **Type of Activities**:
   - ACS engages in a variety of activities including:
     - **Fundraising Events**: Notable events include the "Relay For Life" series, which features community gatherings, races, and tournaments (e.g., Cornhole Tournament and Duck Drop).
     - **Support Programs**: They offer resources for cancer patients and their families, including transportation services, educational materials, and support groups.
     - **Awareness Campaigns**: They run campaigns to educate the public about cancer prevention and early detection.
     - **Research Funding**: ACS funds groundbreaking cancer research to develop new treatments and improve patient outcomes.

3. **Tone of Voice**:
   - The tone of the American Cancer Society is **friendly**, **supportive**, and **inspiring**. Their communications often convey a sense of community and hope, encouraging participation and support. The language is accessible, aiming to connect with a broad audience, including patients, caregivers, and volunteers.

4. **Emoji Usage**:
   - The organization uses emojis sparingly in their communications. In the recent email campaign, they included a calendar emoji (📅) to highlight event dates. This suggests a casual and approachable tone, but they maintain a professional demeanor overall.

5. **Key Facts**:
   - **Founding Info**: The American Cancer Society was founded in 1913.
   - **Scale**: It operates at a national level across the United States, with numerous local chapters and events.
   - **Impact Metrics**: ACS has funded over $4.9 billion in cancer research since its inception, contributing to significant advancements in cancer treatment and prevention.
   - **Volunteer Info**: The organization relies heavily on volunteers for events and support services, encouraging community involvement.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and encouraging tone. Aim for clarity and accessibility in language, avoiding overly technical jargon.
   - **Personalization**: Incorporate personalized greetings and references to the recipient's involvement or support.
   - **Call to Action**: Clearly state what action you want the reader to take, whether it's registering for an event, donating, or sharing information.
   - **Visual Elements**: Use bullet points or short paragraphs for readability. Emojis can be used to add warmth but should be limited to maintain professionalism.

This context profile provides a comprehensive overview of the American Cancer Society, focusing on their mission, activities, and communication style to assist in crafting personalized and effective content.

Lone Duck

Quack Pack (6)

Flock of Ducks (15)

Raffle Tickets - 1 Ticket

Raffle Tickets - 6 Tickets

Raffle Tickets - 15 Tickets

Raffle Tickets - 40 Tickets

ONLINE SALES ARE NOW CLOSED.  YOU CAN PURCHASE DUCKS & RAFFLE TICKETS AT RELAY ON SATURDAY STARTING AT 1:30PM Purchase Ducks and/or Raffle Tickets to benefit the Relay For Life of West Shore! If you purchase ducks, you will be emailed your duck drop numbers before Relay.  If you purchase raffle tickets, we will send you a form to indicate how many raffle tickets you want to put in each basket! Duck Pricing: 1 duck for $56 ducks for $2015 ducks for $50 Raffle Tickets: 1 Ticket for $16 Tickets for $515 Tickets for $1040 Tickets for $25 Details on the raffle baskets as well as the Duck Drop can be found at www.relayforlife.org/pawestshore To avoid any fees, you are able to change the help keep our platform free part at checkout to $0.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for registering for our event and supporting our cause. Your support greatly helps our mission. If you had purchased raffle tickets, please follow the link  <a href="https://forms.office.com/r/uNrfcuzrFW" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">https://forms.office.com/r/uNrfcuzrFW</a> to let us know how many tickets you want entered in each basket. For additional information on the Relay For Life of West Shore or to register, visit <a style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">www.relayforlife.org/pawestshore</a>.  You can also reach out if you may be interested in becoming involved with Relay or anything with the American Cancer Society, please reach out!   Jessica Moyerjessica.moyer@cancer.org

ONLINE SALES ARE NOW CLOSED.  YOU CAN PURCHASE DUCKS &amp; RAFFLE TICKETS AT RELAY ON SATURDAY STARTING AT 1:30PM Purchase Ducks and/or Raffle Tickets to benefit the Relay For Life of West Shore! If you purchase ducks, you will be emailed your duck drop numbers before Relay.  If you purchase raffle tickets, we will send you a form to indicate how many raffle tickets you want to put in each basket! Duck Pricing: 1 duck for $56 ducks for $2015 ducks for $50 Raffle Tickets: 1 Ticket for $16 Tickets for $515 Tickets for $1040 Tickets for $25 Details on the raffle baskets as well as the Duck Drop can be found at www.relayforlife.org/pawestshore To avoid any fees, you are able to change the help keep our platform free part at checkout to $0.