You Matter 2

### Context Profile for You Matter 2

1. **Organization Mission & Cause**:
   - **Mission**: You Matter 2 is dedicated to supporting and empowering youth through various programs that promote mental health awareness, self-care, and community engagement. Their mission is to ensure that every young person feels valued and understood, emphasizing the importance of mental well-being.
   - **Cause**: The organization focuses on mental health, self-esteem, and community connection among teenagers, aiming to create a supportive environment where youth can thrive.

2. **Type of Activities**:
   - **Events**: Regularly hosts events such as "Haunted Night Out," which combines fun activities with community engagement. Events are designed for students in grades 6-12 and often include transportation and meals.
   - **Fundraising Campaigns**: Engages in fundraising through events and campaigns that promote participation and community involvement.
   - **Community Programs**: Offers programs that focus on self-care, mental health education, and peer support, including workshops and study breaks.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **supportive**. The language used is approachable, aiming to connect with youth and their families. It often includes direct addresses (e.g., "Hi there!") and encourages participation in a warm manner.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively to enhance engagement and convey a friendly tone. Common emojis include ✨ (sparkles) in subject lines to add excitement and warmth to communications, particularly in event promotions and self-care campaigns.

5. **Key Facts**:
   - **Founding Info**: Specific founding information is not detailed on the website.
   - **Scale**: The organization has a total of 56 forms and 113 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not provided, the focus on community events and youth participation suggests a commitment to measurable impact in mental health awareness.
   - **Volunteer Info**: Information regarding volunteer opportunities is not explicitly mentioned on the website, but the organization likely encourages community involvement through its events.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone, directly addressing the audience. Incorporate inclusive language that resonates with youth.
   - **Structure**: Use clear headings and bullet points for easy readability, especially in event descriptions and emails.
   - **Engagement**: Encourage participation and express excitement about events. Use direct calls to action (e.g., "Join us!" or "Sign up now!") to motivate responses.
   - **Visuals**: Consider including emojis in subject lines or key points to enhance engagement without overwhelming the content.

This context profile provides a comprehensive overview of You Matter 2, focusing on their mission, activities, tone, and communication style, which will aid in generating personalized and effective content for the organization.

Adults (16+)

Youth (6-15)

Family Bundle (1 Adult & 1 Youth)

<span fr-original-style="color: rgb(0, 0, 0); font-weight: 500; font-style: italic; font-kerning: none; font-family: Roboto;" style="color:rgb(0, 0, 0);font-weight:500;font-style:italic;font-kerning:none;font-family:Roboto;box-sizing:inherit">In partnership with Serendipity Yoga, join us for an evening where relaxation meets community and giving back! Adults (16+) will enjoy yoga with a glass of wine (21+) or sparkling cider, while youth will have a fun yoga session followed by ice cream. Adult Session: FCC Community House | 847 Hutchison Rd, FlossmoorYouth Session: FCC Fellowship Hall | 2218 Hutchison Rd, Flossmoor All proceeds benefit You Matter 2, supporting our mission to empower and inspire youth in our community.

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for Yoga for a Cause! We’re excited to have you join us for an evening of relaxation, mindfulness, and community support. Event Details:<ul><li style="box-sizing:inherit">Date: Monday, October 21st</li><li style="box-sizing:inherit">Time: 7:00 PM – 8:00 PM (Check-in: 6:30 PM – 7:00 PM)</li></ul>Location Information:<ul><li style="box-sizing:inherit">Adult Session: Flossmoor Community House, 847 Hutchison Rd, Flossmoor, IL 60422.</li><li style="box-sizing:inherit">Youth Session: Flossmoor Community Church Fellowship Hall (right across the street).</li></ul>Logistics for Youth Participants:Youth session participants will gather for check-in at the Flossmoor Community House between 6:30 PM – 7:00 PM. They will then be guided as a group to the Fellowship Hall at Flossmoor Community Church for their yoga session. After the session concludes, all youth participants will be escorted back to the Community House for pick-up and to enjoy complimentary ice cream to celebrate a job well done! Schedule:<ul><li style="box-sizing:inherit">Check-In: 6:30 PM – 7:00 PM</li><li style="box-sizing:inherit">Yoga Session: 7:00 PM – 8:00 PM</li><li style="box-sizing:inherit">Optional Social Hour for Adults: Post-Yoga, enjoy light refreshments and a complimentary glass of wine for those 21 and over. For youth participants, we will have sparkling cider.</li></ul>What to Bring:<ul><li style="box-sizing:inherit">Yoga mat (limited amount provided)</li><li style="box-sizing:inherit">Water bottle</li><li style="box-sizing:inherit">Comfortable clothing suitable for movement</li><li style="box-sizing:inherit">A positive attitude and a readiness to unwind!</li></ul>All proceeds from this event benefit You Matter 2, supporting our mission to empower and inspire youth in our community. We’d love to see more members of our community at this event. If you know someone who would enjoy this evening of yoga and community, please share this event and invite a friend to register with you! If you have any questions or need to update your registration details, feel free to reply to this email or contact us at info@youmatter2.org. We look forward to seeing you for a wonderful evening at Yoga for a Cause! Warm regards, Destiny WatsonFounder & CEOdwatson@youmatter2.org

In partnership with Serendipity Yoga, join us for an evening where relaxation meets community and giving back! Adults (16+) will enjoy yoga with a glass of wine (21+) or sparkling cider, while youth will have a fun yoga session followed by ice cream. Adult Session: FCC Community House | 847 Hutchison Rd, FlossmoorYouth Session: FCC Fellowship Hall | 2218 Hutchison Rd, Flossmoor All proceeds benefit You Matter 2, supporting our mission to empower and inspire youth in our community.

You Matter 2

Yoga for a Cause

847 Hutchison Rd

Add a donation for You Matter 2

Adults (16+)

$25

Youth (6-15)

$15

Family Bundle (1 Adult & 1 Youth)

$35