The San Marco Preservation Society, Inc.

### Context Profile for The San Marco Preservation Society, Inc.

#### 1. Organization Mission & Cause:
The San Marco Preservation Society (SMPS) is dedicated to preserving, protecting, and renewing the historic San Marco community in Jacksonville, Florida. Their mission emphasizes the importance of maintaining the area's historical integrity while fostering community engagement and pride. They aim to positively impact the community through preservation efforts, educational initiatives, and advocacy.

#### 2. Type of Activities:
- **Community Programs:** SMPS organizes events that promote local history and culture, including educational workshops and community gatherings.
- **Fundraising Campaigns:** They run various fundraising initiatives, such as selling exclusive merchandise (e.g., "My San Marco Merch") to support their preservation efforts.
- **Advocacy:** The organization actively engages in advocacy to protect the historical character of the San Marco area, working with local government and stakeholders.

#### 3. Tone of Voice:
The tone of voice used by SMPS is friendly, inviting, and community-oriented. Their communications often convey a sense of urgency regarding preservation efforts while maintaining an inspiring and hopeful outlook on community involvement. The language is accessible and warm, aimed at fostering a sense of belonging among community members.

#### 4. Emoji Usage:
The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear messaging rather than informal or playful elements that emojis might convey.

#### 5. Key Facts:
- **Founding Info:** The organization has been active for 100 years, celebrating its centennial in recent communications.
- **Scale:** SMPS has a total of 18 forms and has sent out 338 email campaigns, indicating a robust engagement strategy with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes community impact through preservation efforts and educational outreach.
- **Volunteer Info:** The website suggests opportunities for community involvement, although specific volunteer metrics are not provided.

#### 6. Writing Guidelines:
- **Style:** Use a friendly and community-focused tone. Aim for clarity and accessibility in language.
- **Structure:** Keep communications concise and informative, with clear calls to action.
- **Engagement:** Encourage community involvement and highlight the importance of each individual's contribution to preservation efforts.
- **Visuals:** Incorporate images that reflect the historical significance of the San Marco area, enhancing the emotional connection with the audience.

This context profile serves as a guide for creating personalized and effective content that aligns with the mission and values of The San Marco Preservation Society, Inc.

Tickets to the Wine Down in the Parks 2024 event include all food and beverage from local restaurants and purveyors from 4:00 to 7:00 PM on Saturday, April 13.

WDIP24 Patron

<div style="margin:0px;overflow-wrap:break-word;font-family:inherit;text-align:center;width:100%;box-sizing:inherit">WINE DOWN IN THE PARKS 2024</div><p style="box-sizing:border-box;margin:0in 0in 0.25in;color:rgb(69, 80, 84);font-family:Raleway, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background:white"> <span fr-original-style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84);" style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84)">Wine Down in the Parks is the SMPS’s showcase of not only three gorgeous San Marco parks, but many of our local San Marco vendors. All food, beverage, and music are provided by locals — the overwhelming majority of whom call San Marco home. Guests enjoy a music-filled evening of al fresco fun while supporting the continued maintenance, preservation, and improvement of San Marco’s historic parks. <p style="box-sizing:border-box;margin:0in 0in 0.25in;color:rgb(69, 80, 84);font-family:Raleway, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background:white"><span fr-original-style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84);" style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84)">Please join us to experience the charm of Whatley, Davin, and Balis parks on this magical evening filled with live music, tapas, craft beer, wine, and cocktails from several of the neighborhood’s best bars, restaurants, and musicians. Each event stop will feature a different theme and flavor. And this year, with even more local food and beverage partners added, we know you’ll want to be there! Special thanks to this year's Title Sponsor <span fr-original-style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84);" style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84)"><a href="https://www.statefarm.com/agent/us/fl/jacksonville/matt-carlucci-90z1p1ys000" target="_blank">Matt Carlucci State Farm</a><span fr-original-style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84);" style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84)"> and to Gold Lion Sponsor <span fr-original-style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84);" style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84)"><a href="https://www.cowfordrealty.com/" target="_blank">Cowford Realty & Design</a><span fr-original-style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84);" style="box-sizing:border-box;font-size:10.5pt;font-family:Raleway, sans-serif;color:rgb(69, 80, 84)">!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thanks for purchasing a ticket to the San Marco Preservation Society's Wine Down in the Parks 2024 event. We're thrilled you will be joining us on Saturday, April 13!<div style="color:rgb(54, 73, 95);font-family:Arial, Verdana, Helvetica, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"> </div>At each park, you'll get to sample local food and beverages, all included in the price of your admission. To show support for our local small businesses, we'll be offering both cash and cashless tip options for our servers and performers.<div style="color:rgb(54, 73, 95);font-family:Arial, Verdana, Helvetica, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"> </div>EVENT SCHEDULE:3:30 PM: early check-in begins at Whatley Park4-5 PM: Whatley Park5-6 PM: Davin Park6-7 PM: Balis Park<div style="color:rgb(54, 73, 95);font-family:Arial, Verdana, Helvetica, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center;box-sizing:inherit"> </div>A few things to keep in mind for the event:<ul><li style="box-sizing:inherit">If you're driving into San Marco, please park in Aspire Church's large parking lot located behind the Square, between the shops and Belmont Terrace, and walk to the first stop at Whatley Park. Neighbors, feel free to ride your bikes or Beach Buggy! There will not be vehicle parking at each event stop.</li><li style="box-sizing:inherit">We'll be moving on to the next event stop promptly at the turn of each hour. In order to enjoy this event to its fullest, please arrive early to the first stop, beginning as early as 3:30 PM, to allow time for the check-in process.</li><li style="box-sizing:inherit">The transition to each new location will be by foot, and ground may be uneven. Wear comfortable shoes you don't mind walking in! The SMPS team will be guiding each transition.</li><li style="box-sizing:inherit">This event is e-ticketed only. This email and your purchase confirmation will serve as your ticket. There is no physical entry ticket. The ticket purchaser's name will be on a guest list at check-in. If there are multiple individuals in your party, the tickets will be listed in the purchaser's name. You do not need to bring anything with you to check in; the SMPS has a list of ticket holders.</li><li style="box-sizing:inherit">You are receiving this email because you were the original ticket purchaser. To transfer your tickets, please email us.</li></ul>If you have questions, please email us at info@smpsjax.com. And please tag us and use #WDIP2024 when posting on social media. We can't wait to celebrate San Marco with you!

<div>WINE DOWN IN THE PARKS 2024</div><p style="box-sizing:border-box;margin:0in 0in 0.25in;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> Wine Down in the Parks is the SMPS’s showcase of not only three gorgeous San Marco parks, but many of our local San Marco vendors. All food, beverage, and music are provided by locals — the overwhelming majority of whom call San Marco home. Guests enjoy a music-filled evening of al fresco fun while supporting the continued maintenance, preservation, and improvement of San Marco’s historic parks. <p style="box-sizing:border-box;margin:0in 0in 0.25in;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Please join us to experience the charm of Whatley, Davin, and Balis parks on this magical evening filled with live music, tapas, craft beer, wine, and cocktails from several of the neighborhood’s best bars, restaurants, and musicians. Each event stop will feature a different theme and flavor. And this year, with even more local food and beverage partners added, we know you’ll want to be there! Special thanks to this year's Title Sponsor <a href="https://www.statefarm.com/agent/us/fl/jacksonville/matt-carlucci-90z1p1ys000" target="_blank">Matt Carlucci State Farm</a> and to Gold Lion Sponsor <a href="https://www.cowfordrealty.com/" target="_blank">Cowford Realty &amp; Design</a>!

The San Marco Preservation Society, Inc.

Wine Down in the Parks 2024

Whatley

Add a donation for The San Marco Preservation Society, Inc.

WDIP24 Patron

$60