Horton United Way

### Context Profile for Horton United Way

#### 1. Organization Mission & Cause
Horton United Way is dedicated to improving lives by mobilizing the caring power of communities to advance the common good. Their mission focuses on addressing critical community needs through partnerships, advocacy, and resource allocation. They aim to create lasting change by supporting education, financial stability, and health initiatives within the community.

#### 2. Type of Activities
- **Fundraising Campaigns:** Horton United Way organizes various fundraising events, including raffles (e.g., the "$500 Cash" raffle), to support their initiatives.
- **Community Programs:** They implement programs that focus on education, financial literacy, and health services, working closely with local partners to address specific community challenges.
- **Events:** Regular community events are held to engage the public, raise awareness, and gather support for their causes.

#### 3. Tone of Voice
The tone of voice used by Horton United Way is friendly, professional, and inspiring. Their communications aim to connect with the community on a personal level while maintaining a sense of professionalism that reflects their commitment to service. The language is inclusive and encourages community involvement.

#### 4. Emoji Usage
The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and engagement without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but Horton United Way is part of a larger network of United Way organizations.
- **Scale:** The organization has 28 total forms and has conducted 83 email campaigns, indicating an active engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the organization emphasizes community impact through their programs in education, financial stability, and health.
- **Volunteer Info:** The website encourages community members to get involved, although specific volunteer metrics or programs were not highlighted.

#### 6. Writing Guidelines
- **Style:** Use a friendly and professional tone that inspires action and community involvement. Avoid overly formal language; instead, opt for a conversational approach that resonates with the audience.
- **Clarity:** Ensure that all communications are clear and concise, providing necessary information without overwhelming the reader.
- **Call to Action:** Include strong calls to action that encourage community members to participate in events, donate, or volunteer.
- **Personalization:** Utilize personalization in email communications (e.g., using the recipient's name) to foster a sense of connection.

This context profile provides a comprehensive overview of Horton United Way, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and community engagement strategies.

1 Ticket

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> Thank you for purchasing tickets towards the 4th of July Raffle!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> I will sign your tickets for you and email you proof of them signed.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> Thank you.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Laurie Gibson<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">laurie.gibson@hortonww.com