KUMU HULA ASSOCIATION OF NORTHERN CALIFORNIA

### Context Profile for Kumu Hula Association of Northern California

1. **Organization Mission & Cause**:
   - The Kumu Hula Association of Northern California is dedicated to preserving and promoting the art of hula and Hawaiian culture. Their mission is to support kumu hula (hula teachers) and their students, fostering a community that values and shares the rich traditions of Hawaiian dance and music. The organization aims to create a platform for cultural exchange and education, ensuring that the legacy of hula is passed down through generations.

2. **Type of Activities**:
   - **Events**: The organization hosts the annual "Iā ʻOe E Ka Lā Hula Festival," which includes solo and group competitions, showcasing the talents of hula practitioners.
   - **Fundraising Campaigns**: They conduct ticket sales for events, such as the pre-sale for festival tickets, to support their mission.
   - **Community Programs**: The association engages in educational programs that promote Hawaiian culture and hula, providing resources and support for kumu hula and their students.

3. **Tone of Voice**:
   - The tone of the Kumu Hula Association is friendly, inviting, and celebratory. Their communications often include expressions of gratitude (e.g., "Mahalo nui") and excitement about events, creating a warm and inclusive atmosphere. The language is accessible, with a blend of formal and casual elements that resonate with a diverse audience.

4. **Emoji Usage**:
   - Emojis are used in their communications to enhance engagement and convey emotion, particularly in event promotions (e.g., 🎉). They appear frequently in promotional materials, adding a festive touch to the content.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not explicitly mentioned on the website.
   - **Scale**: The organization has conducted 63 total forms and sent out 74 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community involvement and cultural preservation through their events and programs.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly stated, but the organization likely relies on community support for events and initiatives.

6. **Writing Guidelines**:
   - Use a friendly and inviting tone, incorporating Hawaiian phrases and expressions of gratitude.
   - Include emojis to enhance engagement, especially in event promotions.
   - Maintain clarity and accessibility in language, ensuring that communications resonate with both seasoned hula practitioners and newcomers.
   - Highlight community involvement and the cultural significance of events to foster a sense of belonging and excitement.

This context profile serves as a foundational guide for creating personalized and effective content for the Kumu Hula Association of Northern California, ensuring alignment with their mission, tone, and community engagement strategies.

PASS - PARTICIPANT, FRIDAY, NOVEMBER 3, 2023
IĀ 'OE E KA LĀ HULA FESTIVAL & COMPETITION
ALAMEDA COUNTY FAIRGROUNDS, PLEASANTON, CA

PASSES ARE DAY SENSITIVE.   GOOD FOR ONE SCAN ONLY.

PASS - PARTICIPANT, FRIDAY, NOVEMBER 3, 2023

PASS - PARTICIPANT, SATURDAY, NOVEMBER 4, 2023
IĀ 'OE E KA LĀ HULA FESTIVAL & COMPETITION
ALAMEDA COUNTY FAIRGROUNDS, PLEASANTON, CA

PASSES ARE DAY SENSITIVE.   GOOD FOR ONE SCAN ONLY.

PASS - PARTICIPANT, SATURDAY, NOVEMBER 4, 2023

PASS - PARTICIPANT, SUNDAY NOVEMBER 5, 2023
IĀ 'OE E KA LĀ HULA FESTIVAL & COMPETITION
ALAMEDA COUNTY FAIRGROUNDS, PLEASANTON, CA

PASSES ARE DAY SENSITIVE.   GOOD FOR ONE SCAN ONLY.

PASS - PARTICIPANT, SUNDAY NOVEMBER 5, 2023

PARTICIPANT PASSES  IĀ 'OE E KA LĀ HULA FESTIVAL 2023 NOVEMBER 3 - 5, 2023ALAMEDA COUNTY FAIRGROUNDS, PLEASANTON, CA

Aloha  <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, On behalf of the Kumu Hula Association of Northern California, we would like to thank you for all your hard work in preparing for competition.    Alameda County Fairgrounds, Pleasanton, CaliforniaNovember 3, 2023, 3 p.m. - 10 p.m., Competition starts at 4:30 p.m.November 4-5, 2023, 10 a.m. - 6 p.m., Competition starts at 11:30 a.m. As a reminder, you must also purchase your parking passes through:  <a href="https://alameda.saffire.com/p/pages/kumu-hula---la-oe-e-ka-la-general-parking"> </a><a href="https://alameda.saffire.com/p/pages/kumu-hula---la-oe-e-ka-la-general-parking">https://alameda.saffire.com/p/pages/kumu-hula---la-oe-e-ka-la-general-parking</a> Mahalo nui,  Irene Villagomezlandline:  510-786-0217<a href="mailto:kumuhulaassociation@gmail.com">kumuhulaassociation@gmail.com</a>www.kumuhulaassociation.com

PARTICIPANT PASSES  IĀ 'OE E KA LĀ HULA FESTIVAL 2023 NOVEMBER 3 - 5, 2023ALAMEDA COUNTY FAIRGROUNDS, PLEASANTON, CA

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PASSES - PARTICIPANT ~ IĀ 'OE E KA LĀ HULA FESTIVAL 2023

2005 Valley Ave Gate 8

PASS - PARTICIPANT, FRIDAY, NOVEMBER 3, 2023

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PASS - PARTICIPANT, SATURDAY, NOVEMBER 4, 2023

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PASS - PARTICIPANT, SUNDAY NOVEMBER 5, 2023

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