JCI Greater Muskegon

### Context Profile for JCI Greater Muskegon

#### 1. Organization Mission & Cause
JCI Greater Muskegon is dedicated to empowering young people to create positive change in their communities. Their mission revolves around leadership development, community service, and fostering a sense of civic responsibility among youth. They aim to provide opportunities for personal growth and community engagement, encouraging members to take action on local issues.

#### 2. Type of Activities
- **Community Programs**: JCI Greater Muskegon organizes various community service projects aimed at improving local conditions and supporting those in need.
- **Events**: They host events such as the "Brewery Tour @ Pigeon Hill," which combines social engagement with educational experiences about local businesses.
- **Fundraising Campaigns**: Their activities include fundraising efforts to support community initiatives and projects, often involving local partnerships and sponsorships.

#### 3. Tone of Voice
The tone of voice used by JCI Greater Muskegon is friendly, approachable, and community-oriented. Their communications are often casual yet informative, aiming to inspire involvement and foster a sense of belonging among members and the community. The use of exclamation points and emojis (like 🍻) in event descriptions indicates a lively and engaging style.

#### 4. Emoji Usage
JCI Greater Muskegon incorporates emojis in their communications, particularly in event promotions. For example, they used the beer emoji (🍻) in the "Brewery Tour" announcement to add a fun and relatable touch. The frequency of emoji usage appears to be moderate, enhancing the friendly tone without overwhelming the content.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not available on the website, but JCI organizations typically have a long-standing history focused on youth empowerment.
- **Scale**: They have conducted 5 forms and 10 email campaigns, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not detailed on the website, their focus on community service suggests a commitment to measurable outcomes in local initiatives.
- **Volunteer Info**: The organization encourages volunteer participation, providing opportunities for individuals to engage in community service and leadership roles.

#### 6. Writing Guidelines
- **Style**: Maintain a friendly and engaging tone, using casual language that resonates with a younger audience.
- **Structure**: Use clear headings and bullet points for easy readability, especially in event descriptions and calls to action.
- **Emojis**: Incorporate emojis where appropriate to enhance engagement and convey a light-hearted tone, but use them sparingly to maintain professionalism.
- **Personalization**: Use personalized greetings in emails (e.g., addressing recipients by name) to create a more intimate connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with JCI Greater Muskegon's mission, values, and communication style.

General admission

Join JCI Greater Muskegon for a day of fun as we take a ride to Manistee and spend some time at the Little River Casino Resort Hotel. The bus will begin boarding at 10:45 am and will depart promptly at 11am from the Muskegon Lakeshore Chamber of Commerce Parking lot. Lunch will be provided on the way to the casino. Once we arrive, you are free to eat, play, and have a good time. The bus will be leaving Little River at 7:15pm.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , You registration has been confirmed. Thank you for supporting JCI Greater Muskegon. We look forward to seeing you! Friendly reminder, the bus will leave the Muskegon Lakeshore Chamber of Commerce parking lot at 11:00am and we will be departing from Little River at 7:15pm. Please reach out if you have any questions or concerns. DeMarcus Evansinfo@jcimuskegon.org

Join JCI Greater Muskegon for a day of fun as we take a ride to Manistee and spend some time at the Little River Casino Resort Hotel. The bus will begin boarding at 10:45 am and will depart promptly at 11am from the Muskegon Lakeshore Chamber of Commerce Parking lot. Lunch will be provided on the way to the casino. Once we arrive, you are free to eat, play, and have a good time. The bus will be leaving Little River at 7:15pm.

JCI Greater Muskegon

JCI Greater Muskegon Casino Bus Trip

380 W Western Ave

General admission

$55

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