Maryland Interscholastic Cycling League

### Context Profile for Maryland Interscholastic Cycling League

1. **Organization Mission & Cause**:
   - The Maryland Interscholastic Cycling League (MICL) aims to promote and develop youth mountain biking across Maryland. Their mission is to provide a safe, fun, and inclusive environment for middle and high school students to participate in mountain biking, fostering personal growth, teamwork, and a love for the outdoors. They emphasize the importance of building community through cycling and aim to create lifelong cyclists.

2. **Type of Activities**:
   - **Events**: The league organizes various mountain biking events and races throughout the year, providing opportunities for students to compete and improve their skills.
   - **Fundraising Campaigns**: They conduct fundraising initiatives to support their programs, including registration fees for events and camping activities.
   - **Community Programs**: The league promotes inclusivity and community engagement through volunteer opportunities, mentorship programs, and partnerships with local schools.

3. **Tone of Voice**:
   - The tone of the website is friendly, encouraging, and supportive. It uses inclusive language to foster a sense of community and belonging among participants and their families. The communications are straightforward and informative, aiming to engage both parents and students.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, in email communications, emojis may be used sparingly to enhance engagement and convey a friendly tone, although specific examples from the email campaigns were not provided.

5. **Key Facts**:
   - **Founding Info**: The Maryland Interscholastic Cycling League was established to support youth cycling in Maryland, though the specific founding date is not mentioned on the website.
   - **Scale**: The league has a growing number of participants, with events attracting numerous students from various schools across the state.
   - **Impact Metrics**: The league emphasizes personal development, teamwork, and community building, although specific metrics (e.g., number of participants, races held) are not detailed on the website.
   - **Volunteer Info**: Volunteers play a crucial role in the league's operations, helping to organize events and mentor young cyclists. Opportunities for volunteering are likely available but not explicitly detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both students and parents. Avoid overly technical language; instead, opt for clear and accessible terms.
   - **Structure**: Keep communications concise and organized, using bullet points or headings where appropriate to enhance readability.
   - **Call to Action**: Encourage participation and engagement with clear calls to action, such as signing up for events or volunteering.
   - **Personalization**: Use personalized greetings in emails to foster a connection with recipients (e.g., addressing individuals by their first names).

This context profile provides a comprehensive overview of the Maryland Interscholastic Cycling League, focusing on their mission, activities, and communication style to aid in crafting personalized and effective content for their audience.

Includes OTB 101 field guide. Includes breakfast, lunch, dinner on Saturday. Typical OTB101 class is $25 and this adds $15 for lunch and dinner on Saturday.

General admission for OTB 101

Attending on Saturday but not taking OTB - this ticket covers meals Saturday

Attending on Saturday, but not taking OTB

This is a ticket if you are attending the super marshal training - it includes lunch and dinner Saturday.

Super Marshal Training - we're buying your meals :)

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for continually support MICL's mission of getting more kids on bikes!  This event will take place at Cacapon State Park. Friday eve - Coach Social and Happy Hour 6:30-8:30PM location TBDSaturday Morning -10AM Coffee/light breakfast in the morning - coaches gather for guided morning discussion11AM - 2 PM:OTB 101 will run  Super Marshal training will run 2PM MICL Coaches lunch 3-6 PM Group Riding with Mild, Medium and Spicy options6-8 PM MICL Coaches BBQ and campfire The point of this event is:<ol><li style="box-sizing:border-box;width:768px;margin-top:0px;margin-right:0px;margin-bottom:0px;padding:10px 0px 0px;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, system-ui, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Hold a MD league OTB101 class somewhere rad to see how it goes</li><li style="box-sizing:border-box;width:768px;margin-top:0px;margin-right:0px;margin-bottom:0px;padding:10px 0px 0px;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, system-ui, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Provide a reason for lot of MICL coaches to get together somewhere awesome and ride</li><li style="box-sizing:border-box;width:768px;margin-top:0px;margin-right:0px;margin-bottom:0px;padding:10px 0px 0px;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, system-ui, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Provide space for some guided MICL coach conversations in a great environment</li><li style="box-sizing:border-box;width:768px;margin-top:0px;margin-right:0px;margin-bottom:0px;padding:10px 0px 0px;font-size:16px;line-height:1.5rem;color:rgb(111, 114, 135);font-family:&quot;Neue Plak&quot;, -apple-system, system-ui, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Facilitate super marshal training</li></ol>

Maryland Interscholastic Cycling League

NICA COACH QUEST (plus OTB101) 7/27 Cacapon

818 Cacapon Lodge Dr

General admission for OTB 101

$40

Attending on Saturday, but not taking OTB

$15

Super Marshal Training - we're buying your meals :)

Free