Mountain Counties Water Resources Association

### Context Profile for Mountain Counties Water Resources Association (MCWRA)

#### 1. Organization Mission & Cause
The Mountain Counties Water Resources Association (MCWRA) is dedicated to advocating for the sustainable management of water resources in the Sierra Nevada region of California. Their mission emphasizes collaboration among water agencies, stakeholders, and communities to ensure that water resources are managed effectively and equitably, addressing both current and future needs. The organization aims to promote awareness and education about water issues, support legislative initiatives, and facilitate discussions that lead to informed decision-making regarding water management.

#### 2. Type of Activities
MCWRA engages in a variety of activities, including:
- **Educational Forums:** Hosting events like the "MCWRA Fall 2025 Water Forum," which features legislative updates, keynote speakers, panel discussions, and networking opportunities.
- **Sponsorship and Fundraising Campaigns:** Actively soliciting sponsorships to support their events and initiatives.
- **Community Engagement:** Providing resources and information to local communities about water management and conservation efforts.
- **Advocacy:** Working with policymakers to influence legislation related to water resources.

#### 3. Tone of Voice
The tone of voice used by MCWRA is:
- **Professional and Informative:** The language is clear, direct, and focused on providing valuable information to stakeholders and the community.
- **Friendly and Inviting:** Communications often include welcoming phrases and encourage participation, making it approachable for a diverse audience.
- **Inspiring:** The organization aims to inspire action and collaboration among community members and stakeholders regarding water resource management.

#### 4. Emoji Usage
MCWRA does not prominently use emojis in their communications. The tone remains professional and serious, aligning with the nature of their work in water resource management. Any informal elements are minimal and do not include emojis.

#### 5. Key Facts
- **Founding Information:** Specific founding details were not found on the website; further research may be needed to gather historical context.
- **Scale:** MCWRA has conducted multiple campaigns and events, including at least 6 forms and 10 email campaigns.
- **Impact Metrics:** While specific metrics were not detailed on the website, the organization emphasizes community engagement and legislative advocacy as measures of their impact.
- **Volunteer Information:** The website does not provide explicit details about volunteer opportunities; however, community involvement is encouraged through events and forums.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Clarity and Conciseness:** Use straightforward language that conveys information clearly without unnecessary jargon.
- **Engagement Focus:** Encourage participation and collaboration in communications, inviting stakeholders to join events or support initiatives.
- **Professionalism:** Maintain a professional tone, particularly in formal communications such as event announcements and fundraising requests.
- **Personalization:** Use personalized greetings in emails to enhance engagement, as seen in their thank-you email template.

This context profile should guide the creation of tailored content that aligns with MCWRA's mission, tone, and activities, ensuring that communications resonate with their audience and effectively promote their initiatives.

General admission

MCWRA Members

MCWRA Board Directors and other Elected Officials.

MCWRA Directors and Elected Officials

Includes three (3) complimentary tickets to the event, reserved preferred seating, organization recognition from the stage, and logo displayed on event materials.

Title Sponsor

Includes two complimentary tickets to the event, verbal recognition, organization logo on event poster, marketing, and social media postings.

Event Sponsor

Sponsor Attendee

Please join the Mountain Counties Water Resources Association (MCWRA) for a Regional Leaders Reception at <a href="https://www.toogoodwinery.com/Toogood-Cellars" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">Toogood Cellars</a> in downtown Placerville.  The event is taking place on Thursday, August 8th from 5pm - 7pm. Join us to network with MCWRA leadership, and other elected officials from the region.   Please consider sponsoring the event as well!  Sponsorship opportunities are outlined below.  Please reach out to Emily Randall (emily@caporussocommunications.com) with any questions or for alternate payment options.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for the MCWRA Regional Leaders Reception.  We appreciate your support, and look forward to seeing you at <a href="https://www.toogoodwinery.com/Toogood-Cellars" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">Toogood Cellars</a> in Placerville on Thursday, August 8th at 5pm. Please don't hesitate to reach out with any questions. Thanks, Justin CaporussoExecutive DirectorMountain Counties Water Resources Association(916) 412-0571

Please join the Mountain Counties Water Resources Association (MCWRA) for a Regional Leaders Reception at <a href="https://www.toogoodwinery.com/Toogood-Cellars" target="_blank">Toogood Cellars</a> in downtown Placerville.  The event is taking place on Thursday, August 8th from 5pm - 7pm. Join us to network with MCWRA leadership, and other elected officials from the region.   Please consider sponsoring the event as well!  Sponsorship opportunities are outlined below.  Please reach out to Emily Randall (emily@caporussocommunications.com) with any questions or for alternate payment options.

Mountain Counties Water Resources Association

MCWRA Regional Leaders Reception

304 Main St