Lower East Side Jewish Conservancy

### Context Profile for Lower East Side Jewish Conservancy

#### 1. Organization Mission & Cause
The Lower East Side Jewish Conservancy is dedicated to preserving and promoting the rich Jewish history and heritage of New York City, particularly focusing on the Lower East Side. Their mission is to educate the public about the historical significance of Jewish life in America, starting from the first Jewish community in New Amsterdam in 1654. They aim to foster a deeper understanding of Jewish culture and history through guided tours, educational programs, and community engagement.

#### 2. Type of Activities
- **Guided Tours**: The Conservancy offers various walking tours that explore Jewish history, such as "Colonial Jewish New Amsterdam" and "Jewish Brighton Beach." These tours are led by knowledgeable guides who provide insights into the historical context and significance of various locations.
- **Educational Programs**: They conduct programs that educate participants about Jewish history and culture, often highlighting the contributions of Jewish communities to New York City.
- **Community Engagement**: The organization engages with the local community through events and collaborations that promote Jewish heritage and history.

#### 3. Tone of Voice
The tone of voice used by the Lower East Side Jewish Conservancy is:
- **Informative**: The language is rich in historical detail, aiming to educate the audience.
- **Friendly and Inviting**: Communications are welcoming, encouraging participation in tours and events.
- **Professional**: The organization maintains a level of professionalism, especially in the context of historical education.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications. Their content maintains a formal and professional tone, which aligns with their educational mission.

#### 5. Key Facts
- **Founding Information**: The specific founding date is not mentioned on the website, but the organization focuses on Jewish history dating back to the 17th century.
- **Scale**: The organization has conducted 77 total forms and 123 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes the importance of Jewish heritage and community involvement through their tours and programs.
- **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but the organization likely engages community members in various capacities.

#### 6. Writing Guidelines
- **Clarity and Detail**: Content should be clear and provide detailed historical context.
- **Engaging and Inviting**: Use a friendly tone to invite participation in tours and events.
- **Educational Focus**: Ensure that all communications highlight the educational aspect of the organization’s mission.
- **Professionalism**: Maintain a professional tone, especially when discussing historical facts and figures.

This context profile serves as a foundational guide for creating personalized and relevant content for the Lower East Side Jewish Conservancy, ensuring alignment with their mission, tone, and activities.

Students

Seniors

Adults

Start your time on the Lower East Side on historic East Broadway discussing along the way The Forward, the largest Jewish Yiddish newspaper, Straus Square, The Educational Alliance, The Seward Park Branch of the New York Public Library, and Seward Park, the country’s first municipal park. Have a sweet treat at Michaeli Bakery, known for their babka and bourekas. See the Jarmulowsky Bank Building, the famous Hester street, once filled with hundreds of pushcarts, then continue down Essex Street, where we will stop at The Pickle Guys. See an assortment of pickled fruits and vegetables brining in the barrels. Hear the history of the Essex Market. Our next stop will be Economy Candy, selling sweet sugary confections from floor to ceiling since 1937. Finally we walk down Houston Street with its famous old food establishments such as Katz Delicatessen and appetizing store Russ & Daughters, which has been selling herring and other traditional Jewish appetizing foods since 1914. Our final stop will be at The Original Yonal Schimmel Knishery (Knish Bakery), which has been selling both savory and sweet knishes since 1910.  Please note: food is purchased individually along the way and not included in the cost of the ticket. Your guide for this delectable tour is Svetlana Kershtein, a professional tour guide who has worked on three continents and holds a a Masters degree in History, specializing in the history of the ancient world. Born in Russia, she emigrated to Israel where she worked as a licensed tour guide for 11 years. Svetlana's passion for Jewish history, art, music, and cuisine is reflected in her popular tours. She is fluent in three languages (Russian, Hebrew, and English).

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for registering for this tour and supporting your Conservancy. This registration greatly helps advance our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! You can also make a donation by clicking <a href="https://www.zeffy.com/donation-form/cf274526-1214-4c37-a25c-85e551636fdf" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">here</a>. Your tour meeting location is Straus Square (across from Forward building, on the side of Seward Park), next to Subway station East Broadway F https://maps.app.goo.gl/idv82goXdzqZjsqk8. Please be there by 12:50PM on 10 November 2024. The tour starts at 11AM. The Lower East Side Jewish Conservancyinfo@nycjewishtours.org

Start your time on the Lower East Side on historic East Broadway discussing along the way The Forward, the largest Jewish Yiddish newspaper, Straus Square, The Educational Alliance, The Seward Park Branch of the New York Public Library, and Seward Park, the country’s first municipal park. Have a sweet treat at Michaeli Bakery, known for their babka and bourekas. See the Jarmulowsky Bank Building, the famous Hester street, once filled with hundreds of pushcarts, then continue down Essex Street, where we will stop at The Pickle Guys. See an assortment of pickled fruits and vegetables brining in the barrels. Hear the history of the Essex Market. Our next stop will be Economy Candy, selling sweet sugary confections from floor to ceiling since 1937. Finally we walk down Houston Street with its famous old food establishments such as Katz Delicatessen and appetizing store Russ &amp; Daughters, which has been selling herring and other traditional Jewish appetizing foods since 1914. Our final stop will be at The Original Yonal Schimmel Knishery (Knish Bakery), which has been selling both savory and sweet knishes since 1910.  Please note: food is purchased individually along the way and not included in the cost of the ticket. Your guide for this delectable tour is Svetlana Kershtein, a professional tour guide who has worked on three continents and holds a a Masters degree in History, specializing in the history of the ancient world. Born in Russia, she emigrated to Israel where she worked as a licensed tour guide for 11 years. Svetlana's passion for Jewish history, art, music, and cuisine is reflected in her popular tours. She is fluent in three languages (Russian, Hebrew, and English).

Lower East Side Jewish Conservancy

Knishes and Candy on the LES: A Walking Food Tour

Meeting Point Provided After Registration

Students

$15

Seniors

$35

Adults

$40

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