Humane Society of Wicomico County

### Context Profile for Humane Society of Wicomico County

1. **Organization Mission & Cause:**
   - The Humane Society of Wicomico County is dedicated to the welfare of animals in the community. Their mission is to rescue, shelter, and provide care for homeless and abandoned animals, promoting responsible pet ownership and advocating for animal welfare. They aim to find loving homes for animals and reduce the number of strays through education and outreach.

2. **Type of Activities:**
   - The organization engages in various activities, including:
     - **Adoption Services:** Facilitating the adoption of animals into loving homes.
     - **Fundraising Events:** Hosting events like the "8th Annual Quarter Auction" to raise funds for their operations and new facility.
     - **Community Programs:** Offering educational programs on responsible pet ownership and animal care.
     - **Volunteer Opportunities:** Encouraging community involvement through volunteering at the shelter and events.

3. **Tone of Voice:**
   - The tone of the website and communications is friendly, welcoming, and community-oriented. It aims to inspire action and engagement while maintaining a professional demeanor. The language is accessible and inclusive, making it easy for potential adopters and supporters to connect with the organization.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, the tone remains light and engaging without the need for emojis. Future communications may consider using emojis sparingly to enhance friendliness without compromising professionalism.

5. **Key Facts:**
   - **Founding Information:** The specific founding date is not mentioned on the website, but the organization has been active in the community for several years.
   - **Scale:** The organization conducts multiple fundraising events and has a small team of dedicated staff and volunteers.
   - **Impact Metrics:** The website highlights success stories of animals adopted and community outreach efforts, though specific metrics are not detailed.
   - **Volunteer Information:** Volunteers are encouraged to apply, and the organization provides opportunities for community members to get involved in various capacities.

6. **Writing Guidelines:**
   - **Style:** Maintain a friendly and inviting tone while being informative. Use clear, concise language that is easy to understand.
   - **Personalization:** Use recipients' names in communications to foster a personal connection.
   - **Call to Action:** Include clear calls to action in all communications, encouraging support through donations, event participation, or volunteering.
   - **Visual Elements:** Use images of animals and events to create emotional engagement, but ensure they are high-quality and relevant.

This context profile should serve as a foundational guide for crafting personalized content that aligns with the Humane Society of Wicomico County's mission, values, and communication style.

General Admission

<p style="margin:0px;padding:0px;box-sizing:border-box;color:rgb(111, 114, 135);font-size:16px;line-height:1.5rem;font-family:&quot;Neue Plak&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial">Join us at the Moose Lodge (833 Snow Hill Rd.) Saturday, April 27th, 2023 at 5 pm for the Humane Society of Wicomico County's 7th Annual Quarter Auction. Tickets are $15 in advance and $20 at the door. Dinner and cocktails are not included, but available for purchase. Each ticket includes one paddle. Extra paddles are $5 each. All in one paddles are $40 (available for purchase at the event only).<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;color:rgb(111, 114, 135);font-size:16px;line-height:1.5rem;font-family:&quot;Neue Plak&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial">Bid on exciting local items and baskets, shop local vendors, and help us raise money for our new facility. Doors will open at 5 PM (you can shop the vendors and get cocktails & food) and the quarter auction will begin at 6 PM.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;color:rgb(111, 114, 135);font-size:16px;line-height:1.5rem;font-family:&quot;Neue Plak&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, Helvetica, Tahoma, Arial, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial">If you or your business would like to donate an item or join as a sponsor or vendor, please contact Whitney at events@wicomicohumane.org. Volunteers needed.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">Last name, Thank you for supporting us 📭   at 833 Snow Hill Road, Salisbury, MD 21804⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-17c6e6db-6cbc-4934-8c73-41ff3e06fa34}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">Date As a reminder, you must show your ticket(s) to enter the event - either on your phone or printed. Please bring quarters to bid, or $40 to purchase an all-in-one paddle. Please contact us if you have any questions, or if you would like to donate an item or sponsor the event.  We look forward to seeing you there! Humane Society of Wicomico Countyevents@wicomicohumane.org410-749-7603

<p style="margin:0px;padding:0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;max-width:100%">Join us at the Moose Lodge (833 Snow Hill Rd.) Saturday, April 27th, 2023 at 5 pm for the Humane Society of Wicomico County's 7th Annual Quarter Auction. Tickets are $15 in advance and $20 at the door. Dinner and cocktails are not included, but available for purchase. Each ticket includes one paddle. Extra paddles are $5 each. All in one paddles are $40 (available for purchase at the event only).<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;max-width:100%">Bid on exciting local items and baskets, shop local vendors, and help us raise money for our new facility. Doors will open at 5 PM (you can shop the vendors and get cocktails &amp; food) and the quarter auction will begin at 6 PM.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;max-width:100%">If you or your business would like to donate an item or join as a sponsor or vendor, please contact Whitney at events@wicomicohumane.org. Volunteers needed.

Humane Society of Wicomico County

7th Annual Quarter Auction

833 Snow Hill Road

General Admission

$15

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