Gifted Herd

### Context Profile for Rocky Mountain Riding Therapy

1. **Organization Mission & Cause**:
   - **Mission**: Rocky Mountain Riding Therapy (RMRT) is dedicated to enhancing the quality of life for individuals with disabilities and special needs through equine-assisted activities and therapies. Their goal is to promote physical, emotional, and social well-being by fostering a unique bond between humans and horses.
   - **Cause**: RMRT focuses on the therapeutic benefits of horseback riding and interaction with horses, aiming to improve participants' physical abilities, emotional health, and social skills.

2. **Type of Activities**:
   - **Equine-Assisted Therapy**: RMRT offers various programs that include therapeutic riding sessions, workshops, and training for individuals with disabilities.
   - **Workshops**: They conduct workshops such as the "Bladder Meridian Technique Workshop," which teaches participants about equine communication and gentle techniques to relieve tension in horses.
   - **Community Events**: RMRT organizes community outreach events to raise awareness and engage the public in their mission.

3. **Tone of Voice**:
   - **Friendly and Supportive**: The language used on the website and in communications is warm and inviting, emphasizing community and partnership.
   - **Professional yet Approachable**: While maintaining professionalism, the tone is accessible and encourages participation and engagement from a diverse audience.

4. **Emoji Usage**:
   - **Limited Use of Emojis**: The website and email communications do not prominently feature emojis. When used, they appear to enhance friendly communication rather than dominate the message.

5. **Key Facts**:
   - **Founding Information**: The specific founding date is not mentioned on the website, but RMRT has established itself as a reputable organization in the field of equine therapy.
   - **Scale**: RMRT has a total of 39 forms and has conducted 9 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: Specific metrics regarding the number of participants served or success stories are not detailed on the website but may be available through direct inquiry or reports.
   - **Volunteer Information**: The organization likely relies on volunteers for its programs, although specific details are not provided on the website.

6. **Writing Guidelines**:
   - **Engaging and Inclusive Language**: Use language that invites participation and fosters a sense of community. Address the audience directly and encourage interaction.
   - **Clarity and Simplicity**: Maintain clear and straightforward language to ensure accessibility for all potential participants and supporters.
   - **Highlight Benefits**: Emphasize the positive impacts of equine therapy on individuals’ lives, using testimonials or success stories when available.
   - **Call to Action**: Include clear calls to action in communications, encouraging readers to register for events, volunteer, or donate.

This context profile serves as a guide for creating personalized and effective content for Rocky Mountain Riding Therapy, ensuring alignment with their mission, tone, and audience engagement strategies.

General admission

In this 2 hour experience, the horses will guide you to find the wisdom of your body. Through the powerful modalities of Reiki and Gestalt, you will feel the energetic connections that flow through us all. In our time together, you will find a safe space to share, shed, and shine!<ul><li style="box-sizing:inherit">No horse experience necessary.</li><li style="box-sizing:inherit">Horses will not be ridden.</li><li style="box-sizing:inherit"> Dress in layers, with comfortable clothes that you would wear at a barn.</li><li style="box-sizing:inherit">Wear closed-toe shoes to be near the horses.</li><li style="box-sizing:inherit">Bring a water bottle, sunglasses, hat and sunscreen.</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for registering for Share, Shed, Shine! and supporting our cause! This registration greatly helps our mission and our herd. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Katie Westerbergrmrt.manager@gmail.com

In this 2 hour experience, the horses will guide you to find the wisdom of your body. Through the powerful modalities of Reiki and Gestalt, you will feel the energetic connections that flow through us all. In our time together, you will find a safe space to share, shed, and shine!<ul><li>No horse experience necessary.</li><li>Horses will not be ridden.</li><li> Dress in layers, with comfortable clothes that you would wear at a barn.</li><li>Wear closed-toe shoes to be near the horses.</li><li>Bring a water bottle, sunglasses, hat and sunscreen.</li></ul>

Gifted Herd

Share, Shed, Shine!

67 S Cherryvale Rd

General admission

$75

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