New Mexico Counseling Association

### Context Profile for New Mexico Counseling Association (NMCA)

1. **Organization Mission & Cause**:
   - The New Mexico Counseling Association (NMCA) is dedicated to promoting the profession of counseling in New Mexico. Their mission is to advocate for the counseling profession, provide professional development opportunities, and support counselors in their practice to enhance the mental health and well-being of individuals and communities.

2. **Type of Activities**:
   - NMCA organizes various activities, including:
     - **Annual Conferences**: The upcoming "NMCA 70th Anniversary Conference" is scheduled for March 14 & 15, 2026, at the UNM Student Union. This event features professional development sessions, vendor booths, and networking opportunities.
     - **Workshops and Training**: They offer continuing education opportunities for counselors to maintain licensure and enhance their skills.
     - **Advocacy Efforts**: NMCA engages in advocacy for mental health policies and the counseling profession at the state level.

3. **Tone of Voice**:
   - The tone of the NMCA's communications is **professional yet approachable**. They aim to inspire and engage their audience while maintaining a sense of urgency regarding mental health advocacy. The language is clear and informative, suitable for a professional audience.

4. **Emoji Usage**:
   - The NMCA does not appear to use emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Information**: NMCA has been serving the counseling community for 70 years, indicating a long-standing commitment to the profession.
   - **Scale**: They have a total of 31 forms and have conducted 42 email campaigns, demonstrating active engagement with their members.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs are not detailed on the website, but the annual conference and workshops likely contribute significantly to professional development in the state.
   - **Volunteer Information**: While specific volunteer opportunities are not detailed, the organization likely relies on volunteer support for events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Content should be clear, concise, and professional, avoiding overly casual language.
   - **Inspiration and Engagement**: Use motivational language that encourages participation and advocacy within the counseling community.
   - **Call to Action**: Include strong calls to action in communications, especially for events and membership engagement.
   - **Consistency**: Maintain a consistent tone across all platforms, ensuring that the professional image of the NMCA is upheld.

This context profile serves as a foundational guide for creating tailored content for the New Mexico Counseling Association, ensuring alignment with their mission, activities, and communication style.

LXCL: This stunning oil-on-canvas painting by acclaimed plein air artist Krysteen Waszak captures the spirit and sweeping beauty of New Mexico’s landscape. Measuring 25.5 x 37.5 inches and presented in a custom floater-style frame, the piece reflects Waszak’s adventurous approach to painting outdoors, where light, movement, and natural color come together in a vibrant, immersive composition. Valued at $3,000, this exceptional work offers collectors a rare opportunity to own an original fine art piece that celebrates the soul of New Mexico.

The Expanse - Canyon, River, Mountain, Sky

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, We hope this message finds you well. We wanted to take a moment to express our sincere gratitude for your participation in our recent silent auction. While we regret to inform you that you were not the winning bidder for the item(s) you selected, please know that your support and generosity have not gone unnoticed. Your contribution plays a vital role in helping us continue our mission and make a difference. You can always support our cause in other ways by donating, volunteering, or through sponsorship.&nbsp; Thank you again for your participation, Warm regards, Emily Milescommunications@nmca-nm.org

We are excited to auction our selected 70th Anniversary Counseling Conference art winning piece, a beautiful representation of New Mexico with impeccable framing. Valued at $3k, this would make a beautiful addition to any home and would help support our mission to advocate for counselors across the state and expand professional development that strengthens mental health services for individuals and communities. Bid on this stunning framed art from local artist and colorist, Krysteen Waszak. She is an adventurous plein air oil painter whose color explorations take her all over the Land of Enchantment and beyond. The canvases are huge and the strong color sings, almost vibrating under kaleidoscopic hues; there is freedom and energy in the boldness of her expression. &nbsp;Krysteen&#39;s artwork will be on display at the conference at UNM on March 13 &amp; 14, where this winning piece will also be on display and available for bidding, ending March 14th at 1:30pm.Bidders are not required to be a conference attendee, delivery of this beautiful piece can be coordinated in Albuquerque in March.&nbsp; &nbsp;Art Pickup Instructions<ul data-end="918" data-start="701" fr-original-style="" style="box-sizing: inherit;"><li data-end="802" data-start="701" fr-original-style="" style="box-sizing: inherit;">Conference Attendees: Please pick up your painting before you leave the conference on Day 2.</li><li data-end="918" data-start="803" fr-original-style="" style="box-sizing: inherit;">All Others: We can coordinate a local pickup on the Westside of Albuquerque.</li></ul> Art Title:&nbsp;The Expanse - Canyon, River, Mountain, SkyThe Canyon, the depths we go. The River, the ebb and the flow. The Mountain, what we climb. The Sky, always to look up. Ultimately, The Expanse of who we are and can become.&nbsp; Visit Krysteens&#39; website: <a fr-original-style="" href="https://krysteenwaszak.com/" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://krysteenwaszak.com/</a>&nbsp;<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1771102576/wysiwyg/lwgnbt4jnjisfd4e136w.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for your incredible support in the 70th Anniversary Signature Art Auction at NMCA. Your participation not only brings Krysteen Waszak&#39;s vibrant artwork closer to your home but also strengthens our mission to advocate for counselors and enhance mental health services in New Mexico. We are immensely grateful for your commitment. It&#39;s contributions like yours that make a significant impact in our community. Warm regards, The New Mexico Counseling Association&nbsp; Questions? Reach out to communications@nmca-nm.org

We are excited to auction our selected 70th Anniversary Counseling Conference art winning piece, a beautiful representation of New Mexico with impeccable framing. Valued at $3k, this would make a beautiful addition to any home and would help support our mission to advocate for counselors across the state and expand professional development that strengthens mental health services for individuals and communities. Bid on this stunning framed art from local artist and colorist, Krysteen Waszak. She is an adventurous plein air oil painter whose color explorations take her all over the Land of Enchantment and beyond. The canvases are huge and the strong color sings, almost vibrating under kaleidoscopic hues; there is freedom and energy in the boldness of her expression.  Krysteen's artwork will be on display at the conference at UNM on March 13 &amp; 14, where this winning piece will also be on display and available for bidding, ending March 14th at 1:30pm.Bidders are not required to be a conference attendee, delivery of this beautiful piece can be coordinated in Albuquerque in March.   Art Pickup Instructions<ul><li>Conference Attendees: Please pick up your painting before you leave the conference on Day 2.</li><li>All Others: We can coordinate a local pickup on the Westside of Albuquerque.</li></ul> Art Title: The Expanse - Canyon, River, Mountain, SkyThe Canyon, the depths we go. The River, the ebb and the flow. The Mountain, what we climb. The Sky, always to look up. Ultimately, The Expanse of who we are and can become.  Visit Krysteens' website: <a href="https://krysteenwaszak.com/" target="_blank">https://krysteenwaszak.com/</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1771102576/wysiwyg/lwgnbt4jnjisfd4e136w.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

New Mexico Counseling Association

70th Anniversary Signature Art Auction

The Expanse - Canyon, River, Mountain, Sky

$400