Mountain Counties Water Resources Association

### Context Profile for Mountain Counties Water Resources Association (MCWRA)

#### 1. Organization Mission & Cause
The Mountain Counties Water Resources Association (MCWRA) is dedicated to advocating for the sustainable management of water resources in the Sierra Nevada region of California. Their mission emphasizes collaboration among water agencies, stakeholders, and communities to ensure that water resources are managed effectively and equitably, addressing both current and future needs. The organization aims to promote awareness and education about water issues, support legislative initiatives, and facilitate discussions that lead to informed decision-making regarding water management.

#### 2. Type of Activities
MCWRA engages in a variety of activities, including:
- **Educational Forums:** Hosting events like the "MCWRA Fall 2025 Water Forum," which features legislative updates, keynote speakers, panel discussions, and networking opportunities.
- **Sponsorship and Fundraising Campaigns:** Actively soliciting sponsorships to support their events and initiatives.
- **Community Engagement:** Providing resources and information to local communities about water management and conservation efforts.
- **Advocacy:** Working with policymakers to influence legislation related to water resources.

#### 3. Tone of Voice
The tone of voice used by MCWRA is:
- **Professional and Informative:** The language is clear, direct, and focused on providing valuable information to stakeholders and the community.
- **Friendly and Inviting:** Communications often include welcoming phrases and encourage participation, making it approachable for a diverse audience.
- **Inspiring:** The organization aims to inspire action and collaboration among community members and stakeholders regarding water resource management.

#### 4. Emoji Usage
MCWRA does not prominently use emojis in their communications. The tone remains professional and serious, aligning with the nature of their work in water resource management. Any informal elements are minimal and do not include emojis.

#### 5. Key Facts
- **Founding Information:** Specific founding details were not found on the website; further research may be needed to gather historical context.
- **Scale:** MCWRA has conducted multiple campaigns and events, including at least 6 forms and 10 email campaigns.
- **Impact Metrics:** While specific metrics were not detailed on the website, the organization emphasizes community engagement and legislative advocacy as measures of their impact.
- **Volunteer Information:** The website does not provide explicit details about volunteer opportunities; however, community involvement is encouraged through events and forums.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Clarity and Conciseness:** Use straightforward language that conveys information clearly without unnecessary jargon.
- **Engagement Focus:** Encourage participation and collaboration in communications, inviting stakeholders to join events or support initiatives.
- **Professionalism:** Maintain a professional tone, particularly in formal communications such as event announcements and fundraising requests.
- **Personalization:** Use personalized greetings in emails to enhance engagement, as seen in their thank-you email template.

This context profile should guide the creation of tailored content that aligns with MCWRA's mission, tone, and activities, ensuring that communications resonate with their audience and effectively promote their initiatives.

General Admission

MCWRA Members

MCWRA Board Directors

Includes five (5) complimentary tickets to the event, reserved preferred seating, an exclusive speaking opportunity (lunch), an opportunity to provide materials at place settings, and logo prominently displayed on event materials.

Gold Sponsor

Includes three (3) complimentary tickets to the event, reserved preferred seating, organization recognition from the stage, and logo displayed on event materials.

Silver Sponsor

Includes one (1) complimentary ticket to the event, and logo on event materials.

Bronze Sponsor

Sponsor Attendee

Speakers/Panelist

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for the MCWRA Fall 2024 Water Forum! We look forward to an engaging event, and your registration greatly helps our mission. Please connect with Emily Randall at <a href="mailto:emily@caporussocommunications.com" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">emily@caporussocommunications.com</a> with any questions. Thanks, and we look forward to seeing you on November 22nd! Justin CaporussoExecutive DirectorMountain Counties Water Resources Association (MCWRA)

Please join us for the MCWRA Fall 2024 Water Forum at the beautiful <a href="https://cameronparkcc.com/" target="_blank">Cameron Park Country Club</a>! We’re looking forward to an informative statewide legislative debrief, interesting keynotes, engaging panel discussions, a delicious lunch, and several networking opportunities. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731452595/tlwpxfp6ktayrcsz55tc.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /> We are currently soliciting sponsorships to support the MCWRA Fall 2024 Water Forum and would appreciate your partnership! Please take a look, and consider supporting this event. Program:10:00am - Welcome Remarks from Scott Ratterman, President of MCWRA10:15am - Keynote address from Congressman Tom McClintock10:40am - Legislative Update from Jason Bryant, President of Bryant Government Affairs11:00am - Upper American River Watershed Valuation Study Panel with Rebecca Guo, General Manager at El Dorado Water Agency, and Lori Parlin, Supervisor/Director at El Dorado Water Agency12:00pm - Lunch and Recognition of Outgoing MCWRA Board Members12:45pm - Update from the State Fire Marshal, Daniel Berlant1:05pm - Presentation from Deputy Secretary for Forest and Wildfire Resilience, Lisa Lien-Mager2:00pm - Yuba Applied Research Center Panel with Lon Hatamiya, Executive Director of Yuba Applied Research Center, Colonel James Bartran II, Dr. Cristina Davis, Associate Vice Chancellor of Research at UC Davis, and Yuba Water Agency2:50pm - Closing Remarks from Justin Caporusso, Executive Director of MCWRA Thank you to our generous sponsors…<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731008858/czz8u8hgjbj0zstdvbae.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /> Gold Sponsor<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730829120/g06rcpirhuzlracg59ry.jpg" style="width:262px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />Silver Sponsor<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730916703/y6y5emd0ewtanlddebf8.png" style="box-sizing:inherit;position:relative;cursor:pointer;padding:0px 1px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;width:446px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730829218/hgjrqy8xww69ykqvv26r.png" style="width:367px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731008941/k7hfnclqdxxpdmogmd1n.jpg" style="width:347px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730916360/hyeg14oiyozqq1yp2jkv.png" style="width:289px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730916441/vszxjtbq1nma2zyg9svf.jpg" style="width:408px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731008735/hrhlpmhqic9pdmh8d3sv.jpg" style="width:394px;display:block;float:none;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />Bronze SponsorsIf you have any questions, or would like additional information, feel free to contact Justin Caporusso, Executive Director, at (916) 412-0571 or via email at <a href="mailto:executivedirector.mcwra11@gmail.com">executivedirector.mcwra11@gmail.com</a>.

Mountain Counties Water Resources Association

MCWRA Fall 2024 Water Forum

3201 Royal Dr

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