Merritt Island Wildlife Association

### Context Profile for Merritt Island Wildlife Association

1. **Organization Mission & Cause**:
   - The Merritt Island Wildlife Association (MIWA) is dedicated to inspiring community stewardship through advocacy for wildlife, promoting conservation education, and expanding outreach efforts that support the Merritt Island and Lake Woodruff National Wildlife Refuges. Their mission emphasizes the importance of preserving natural habitats and fostering a connection between the community and the environment.

2. **Type of Activities**:
   - MIWA engages in a variety of activities including:
     - **Fundraising Events**: Such as the "Fall Into Conservation Fundraiser," which features keynote speakers, silent auctions, and community engagement.
     - **Educational Programs**: They conduct programs aimed at raising awareness about wildlife conservation and environmental stewardship.
     - **Community Outreach**: Efforts to connect with the community and promote conservation initiatives.
     - **Volunteer Opportunities**: Encouraging local residents to participate in conservation efforts and educational activities.

3. **Tone of Voice**:
   - The tone of communication is friendly, inviting, and informative. The language used is accessible and aims to engage the community in a positive manner. The content often includes inspiring calls to action, encouraging individuals to participate in conservation efforts and community events.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the mission without the casualness that emojis typically convey.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MIWA operates within the context of the Merritt Island and Lake Woodruff National Wildlife Refuges.
   - **Scale**: The organization has a total of 69 forms and has conducted 63 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific metrics are not detailed, the focus on community outreach and education suggests an emphasis on measurable community engagement and awareness.
   - **Volunteer Info**: The organization encourages volunteer participation, although specific details on volunteer programs are not extensively covered on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon unless necessary, and provide explanations when using technical terms related to wildlife and conservation.
   - **Engagement**: Incorporate calls to action that invite community members to participate in events, volunteer, or support fundraising efforts.
   - **Inspiration**: Aim to inspire readers by highlighting the beauty of nature and the importance of conservation efforts. Use stories or testimonials from community members when possible to create a personal connection.
   - **Structure**: Use headings and bullet points for easy readability, especially in emails and event descriptions. Maintain a consistent format across communications to establish a recognizable brand voice.

This context profile serves as a guide for creating tailored content that resonates with the Merritt Island Wildlife Association's mission and engages their community effectively.

MIWA Member and Guest Ticket

21" Dolphin plush stuffed with fiber made from recycled plastic bottles. (Regular price is $18). Special discount for MIWA tour participants. MIWA will donate $3 of each dolphin sold to Hubbs SeaWorld Research Institute. Limited quantities available.

21" Plush Dolphin

Trifecta of Conservation Learning: MIWA Member’s Field Trip & TourSaturday, June 8, 2024 from 9am to 1pm Merritt Island Wildlife Association members are invited to an exclusive tour and hands-on field trip featuring three local conservation organizations (Sea & Shoreline, Hubbs SeaWorld Research Institute, and Brevard Zoo). The trip will include program introductions, updates on current research & conservation projects, and hands-on activities. This is a unique opportunity to visit a working laboratory, observe seagrass restoration in action, and learn about dolphin biology. Our presenters will share their passion for the fascinating world of marine mammals, the importance of seagrass restoration, and the ongoing efforts to revitalize lagoon shorelines. This immersive experience is perfect for anyone curious about protecting our precious Indian River Lagoon ecosystem. 0900             Meet at IRL Restorative Aquaculture Station, 8510 S. Hwy A1A, MLB Beach0900-1000   Sea & Shoreline tour, brief introduction to the Station and an overview of future plans 1000-1015   Travel to HSWRI Coastal Research & Rescue Center, 4020 S. Hwy A1A, MLB Beach1015-1030   Restroom break1030-1200   Rotate two groups through HSWRI Marina Mammal introduction/activity and Brevard Zoo seagrass nursery. Each group will spend approximately 40 minutes touring the station and participating in activities, then switch to the other area. 1200-1300   Lunch on site with Q&A with the presenters. Restore Our Shores program highlights.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our Trifecta of Conservation Learning event. Detailed event logistics and driving directions are attached. If you have any questions, please contact me at <a href="mailto:miwascrubjay@gmail.com" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">miwascrubjay@gmail.com</a>. I look forward to welcoming you on Saturday, June 8th. Rochelle HoodExecutive DirectorMerritt Island Wildlife Association

Trifecta of Conservation Learning: MIWA Member’s Field Trip &amp; TourSaturday, June 8, 2024 from 9am to 1pm Merritt Island Wildlife Association members are invited to an exclusive tour and hands-on field trip featuring three local conservation organizations (Sea &amp; Shoreline, Hubbs SeaWorld Research Institute, and Brevard Zoo). The trip will include program introductions, updates on current research &amp; conservation projects, and hands-on activities. This is a unique opportunity to visit a working laboratory, observe seagrass restoration in action, and learn about dolphin biology. Our presenters will share their passion for the fascinating world of marine mammals, the importance of seagrass restoration, and the ongoing efforts to revitalize lagoon shorelines. This immersive experience is perfect for anyone curious about protecting our precious Indian River Lagoon ecosystem. 0900             Meet at IRL Restorative Aquaculture Station, 8510 S. Hwy A1A, MLB Beach0900-1000   Sea &amp; Shoreline tour, brief introduction to the Station and an overview of future plans 1000-1015   Travel to HSWRI Coastal Research &amp; Rescue Center, 4020 S. Hwy A1A, MLB Beach1015-1030   Restroom break1030-1200   Rotate two groups through HSWRI Marina Mammal introduction/activity and Brevard Zoo seagrass nursery. Each group will spend approximately 40 minutes touring the station and participating in activities, then switch to the other area. 1200-1300   Lunch on site with Q&amp;A with the presenters. Restore Our Shores program highlights.

Merritt Island Wildlife Association

Trifecta of Conservation - MIWA Member Only Tour and Field Trip

MIWA Member and Guest Ticket

$10

21" Plush Dolphin

$13