HerUpland

### Context Profile for HerUpland

1. **Organization Mission & Cause**:
   - **Mission**: HerUpland is dedicated to enhancing the relationship between dogs and their owners through specialized training programs. The organization focuses on providing dog aversion training to help dogs safely navigate encounters with potentially dangerous wildlife, such as rattlesnakes and porcupines. This mission is rooted in the belief that well-trained dogs can enjoy outdoor activities while minimizing risks to their health and safety.
   - **Cause**: The organization emphasizes the importance of responsible pet ownership and the safety of both pets and wildlife, advocating for training that promotes harmony between dogs and their natural environment.

2. **Type of Activities**:
   - **Training Events**: HerUpland organizes training sessions specifically aimed at teaching dogs to avoid encounters with rattlesnakes and porcupines. The most recent event is titled "2025 Pacific Northwest - Rattlesnake and Porcupine Aversion Training."
   - **Community Programs**: The organization likely engages in community outreach to educate dog owners about wildlife safety and responsible pet ownership, although specific programs were not detailed on the website.
   - **Fundraising Campaigns**: The organization conducts fundraising campaigns to support its training programs and community initiatives.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **encouraging**. The language is accessible and aimed at dog owners who are looking for practical solutions to enhance their pets' safety. The content is straightforward and emphasizes the benefits of training in a reassuring manner.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, such as emails and campaign materials, maintain a professional appearance without the use of emojis, suggesting a preference for clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding information was not available on the website.
   - **Scale**: The organization has conducted 60 total forms and 10 email campaigns, indicating an active engagement with its audience.
   - **Impact Metrics**: While specific metrics were not provided, the focus on safety training implies a commitment to reducing incidents of wildlife-related injuries in dogs.
   - **Volunteer Info**: There was no specific information about volunteer opportunities or metrics available on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that emphasizes safety and responsibility. Avoid overly technical jargon; instead, focus on clear, concise language that resonates with dog owners.
   - **Content Structure**: Organize information logically, with headings and bullet points where appropriate to enhance readability. Use engaging calls to action that encourage participation in training events and community programs.
   - **Personalization**: Incorporate personalized elements in communications (e.g., using the recipient's name) to foster a connection with the audience.

This context profile serves as a comprehensive guide for generating personalized and effective content for HerUpland, ensuring alignment with their mission, tone, and audience engagement strategies.

Member of HerUpland Community 
member.herupland.com

HerUpland Member

Non-Member

A day for women with all Bird Dog breeds to get together and train together. There is no set curriculum. Show up, train some dogs, shoot some clays, and hang out around the campfire.  What to bring:- leash- collar- ecollar (optional)- water for your dog- kennel/stake out to keep dog when not in the field- provide ways to keep your dog cool in the chance of heat Included:- lunch  Not included:- cost of birds - you will receive an email prior to the event to find out what you'd like to work on with your dog and how many birds you'd like to order. Birds can be paid for via cash or venmo at the event.- professional trainers are not provided. This event is designed for us all to help each other train- lodging is not provided, but participants are welcome to stay on the grounds if traveling from out of town. Camping and cabin accommodations are available, please contact Jerry at <a href="mailto:grousecamp@gmail.com">grousecamp@gmail.com</a> to make your reservation.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, We look forward to seeing you at Pine Ridge Grouse Camp! 📭   at 6328 32nd Ave NE, Remer, MN 56672, USA⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-5f8265d7-2a80-42ee-b12f-8cbbe9f37557}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Date You will need to fill out the <a href="https://waiver.smartwaiver.com/e/M6DU5NweZKwFs3XVrh6Qn4/" target="_blank">online waiver</a> before attending. We will contact you before the event for more information on your training goals and bird numbers. Kind regards. Sam Tillmansam@herupland.com

A day for women with all Bird Dog breeds to get together and train together. There is no set curriculum. Show up, train some dogs, shoot some clays, and hang out around the campfire.  What to bring:- leash- collar- ecollar (optional)- water for your dog- kennel/stake out to keep dog when not in the field- provide ways to keep your dog cool in the chance of heat Included:- lunch  Not included:- cost of birds - you will receive an email prior to the event to find out what you'd like to work on with your dog and how many birds you'd like to order. Birds can be paid for via cash or venmo at the event.- professional trainers are not provided. This event is designed for us all to help each other train- lodging is not provided, but participants are welcome to stay on the grounds if traveling from out of town. Camping and cabin accommodations are available, please contact Jerry at <a href="mailto:grousecamp@gmail.com">grousecamp@gmail.com</a> to make your reservation.

HerUpland

Add a donation for HerUpland

Midwest Training Day

6328 32nd Ave NE

HerUpland Member

$15

Non-Member

$25