HerUpland

### Context Profile for HerUpland

1. **Organization Mission & Cause**:
   - **Mission**: HerUpland is dedicated to enhancing the relationship between dogs and their owners through specialized training programs. The organization focuses on providing dog aversion training to help dogs safely navigate encounters with potentially dangerous wildlife, such as rattlesnakes and porcupines. This mission is rooted in the belief that well-trained dogs can enjoy outdoor activities while minimizing risks to their health and safety.
   - **Cause**: The organization emphasizes the importance of responsible pet ownership and the safety of both pets and wildlife, advocating for training that promotes harmony between dogs and their natural environment.

2. **Type of Activities**:
   - **Training Events**: HerUpland organizes training sessions specifically aimed at teaching dogs to avoid encounters with rattlesnakes and porcupines. The most recent event is titled "2025 Pacific Northwest - Rattlesnake and Porcupine Aversion Training."
   - **Community Programs**: The organization likely engages in community outreach to educate dog owners about wildlife safety and responsible pet ownership, although specific programs were not detailed on the website.
   - **Fundraising Campaigns**: The organization conducts fundraising campaigns to support its training programs and community initiatives.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **encouraging**. The language is accessible and aimed at dog owners who are looking for practical solutions to enhance their pets' safety. The content is straightforward and emphasizes the benefits of training in a reassuring manner.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, such as emails and campaign materials, maintain a professional appearance without the use of emojis, suggesting a preference for clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding information was not available on the website.
   - **Scale**: The organization has conducted 60 total forms and 10 email campaigns, indicating an active engagement with its audience.
   - **Impact Metrics**: While specific metrics were not provided, the focus on safety training implies a commitment to reducing incidents of wildlife-related injuries in dogs.
   - **Volunteer Info**: There was no specific information about volunteer opportunities or metrics available on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that emphasizes safety and responsibility. Avoid overly technical jargon; instead, focus on clear, concise language that resonates with dog owners.
   - **Content Structure**: Organize information logically, with headings and bullet points where appropriate to enhance readability. Use engaging calls to action that encourage participation in training events and community programs.
   - **Personalization**: Incorporate personalized elements in communications (e.g., using the recipient's name) to foster a connection with the audience.

This context profile serves as a comprehensive guide for generating personalized and effective content for HerUpland, ensuring alignment with their mission, tone, and audience engagement strategies.

HerUpland Members

Non-Members

Located in Acworth, NH, this event will be a two-day event. This event is for all types of gundogs at all levels, from beginner to advanced. Pointer-specific, with an intro to flushing and retrieving work. Camping via truck/tent can be done at the location. No electricity/water hookups. This event will have a professional trainer provided along with other assistance, Marie Madaras is a member of HerUpland and runs Silver Lion Kennels. You and your dog(s) will have time to hike and play, sit around a campfire with like-minded women, and talk hunting stories all evening long. Please ensure your dog has been introduced to a gun due to clays and birds being shot. Provided○ Friday Evenings: Dinner○ Saturday: Breakfast and Lunch○ Clays○ Professional Trainer with instruction. Small group to individual assistance. Not Provided● For Friday evening dinner, please bring your favorite side, dessert, orsnacks/drinks for the campfire.● Birds for practice- a separate email will be sent out once you register for birdorder. Lodging:You are more than welcome to stay at the grounds of Silver Lion Kennels. No electricity or water hookups; please plan accordingly. Tent/Vehicle camping is recommended. There are hotels nearby (about 30 minutes out). If you need help planning with location, please contact <a href="mailto:amy@herupland.com">amy@herupland.com</a> What to bring: ○ Shotgun(s), Ammo, E-Collars, Leashes, Check cords, Water/Food for you and your dog, kennel/stake out for when your dog isn’t running, anything that you would need for a day in the outdoors with your dog. Sunscreen, bug spray etc.○ Water work is available: bumpers, waders if needed.○ All camping accessories needed to make your stay comfortable.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, You are registered for HerUpland NE Region's Pointing Dog Training Day 📭   at 128 Quaker City Road, Acworth, NH 03601⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-37836a97-ceef-435f-b731-82408e823963}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Date You must sign this <a href="https://waiver.smartwaiver.com/e/ZpHzi9k3E3vPPrkK7tTp4/" target="_blank">PARTICIPANT WAIVER</a> before attending. Kind regards. Amy Hebenamy@herupland.com

Located in Acworth, NH, this event will be a two-day event. This event is for all types of gundogs at all levels, from beginner to advanced. Pointer-specific, with an intro to flushing and retrieving work. Camping via truck/tent can be done at the location. No electricity/water hookups. This event will have a professional trainer provided along with other assistance, Marie Madaras is a member of HerUpland and runs Silver Lion Kennels. You and your dog(s) will have time to hike and play, sit around a campfire with like-minded women, and talk hunting stories all evening long. Please ensure your dog has been introduced to a gun due to clays and birds being shot. Provided○ Friday Evenings: Dinner○ Saturday: Breakfast and Lunch○ Clays○ Professional Trainer with instruction. Small group to individual assistance. Not Provided● For Friday evening dinner, please bring your favorite side, dessert, orsnacks/drinks for the campfire.● Birds for practice- a separate email will be sent out once you register for birdorder. Lodging:You are more than welcome to stay at the grounds of Silver Lion Kennels. No electricity or water hookups; please plan accordingly. Tent/Vehicle camping is recommended. There are hotels nearby (about 30 minutes out). If you need help planning with location, please contact <a href="mailto:amy@herupland.com">amy@herupland.com</a> What to bring: ○ Shotgun(s), Ammo, E-Collars, Leashes, Check cords, Water/Food for you and your dog, kennel/stake out for when your dog isn’t running, anything that you would need for a day in the outdoors with your dog. Sunscreen, bug spray etc.○ Water work is available: bumpers, waders if needed.○ All camping accessories needed to make your stay comfortable.

HerUpland

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HerUpland’s Northeast Region GunDog Camp

128 Quaker City Rd

HerUpland Members

$100

Non-Members

$150