NAWIC Pacific Southwest Region

### Context Profile for NAWIC Pacific Southwest Region

1. **Organization Mission & Cause**:
   - The National Association of Women in Construction (NAWIC) Pacific Southwest Region is dedicated to advancing the interests of women in the construction industry. Their mission focuses on providing education, networking opportunities, and support to empower women in their professional development and career advancement within the construction sector.

2. **Type of Activities**:
   - The organization hosts various events, including conferences, forums, and networking opportunities aimed at fostering community among women in construction. They also engage in fundraising campaigns, such as the recent "2025 Fall Conference Shirt" initiative, which allows members to commemorate events while supporting the organization financially. Community programs include workshops and mentorship opportunities designed to enhance skills and knowledge in the construction field.

3. **Tone of Voice**:
   - The tone of voice used by NAWIC Pacific Southwest Region is friendly, supportive, and professional. Communications are welcoming and encouraging, aiming to inspire participation and engagement among members. The language is straightforward and accessible, making it easy for a diverse audience to connect with their message.

4. **Emoji Usage**:
   - The organization does not prominently feature emojis in their communications, maintaining a more professional tone. However, they may use them sparingly in informal contexts or social media posts to enhance engagement.

5. **Key Facts**:
   - **Founding Info**: NAWIC was established to support women in the construction industry, with regional chapters like the Pacific Southwest Region focusing on localized support and initiatives.
   - **Scale**: The Pacific Southwest Region has a total of 13 forms and has conducted 6 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community building and professional development as key outcomes of their activities.
   - **Volunteer Info**: The organization encourages volunteer participation, especially in event planning and execution, fostering a sense of community and shared purpose among members.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and professional tone, ensuring that communications are inclusive and supportive.
   - **Structure**: Keep content concise and clear, using headings and bullet points where appropriate to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using the recipient's first name) to foster connection.
   - **Call to Action**: Clearly define next steps or actions for the audience, whether it’s attending an event, volunteering, or supporting fundraising efforts.

This context profile serves as a foundational guide for creating tailored content that aligns with the NAWIC Pacific Southwest Region's mission, values, and communication style.

Limit 3. Package includes two (2) complimentary registrations; a two (2) minute speaking slot; a full-page ad in our program book (printed and digital); premier logo on printed marketing, email marketing, event website, and post event materials; PowerPoint recognition at the event; exhibit table ($750 value); verbal sponsor recognition; selection of sponsored marketing material

Platinum

Limit 8. Package includes one (1) complimentary registration; a half-page ad in our program book (printed and digital); logo on printed marketing, email marketing, event website, and post event materials; PowerPoint recognition at the event; verbal sponsor recognition; selection of sponsored marketing material

Gold

Limit 15. Package includes a quarter-page ad in our program book (printed and digital); company name on printed marketing, email marketing, event website, and post event materials; PowerPoint recognition at the event; one (1) single day exhibitor pass; verbal sponsor recognition

Silver

Limit 12. Package includes an eighth-page ad in our program book (printed and digital); company name on event website, and post event materials; PowerPoint recognition at the event; one (1) single day exhibitor pass

Exhibit Table

Package includes company name on post event materials; verbal sponsor recognition

Supporter

Build Your Brand Boost your brand visibility across the entire Pacific Southwest Region. Showcase your company's commitment to empowering women in the construction industry and make a lasting impact. Build Your Network Gain access to influential professionals from the Pacific Southwest Region and demonstrate your commitment to the future of our industry. Benefits Sponsoring the Spring Forum provides your company with prominent visibility at the event and extensive exposure through social media and the NAWIC Phoenix and Pacific Southwest Region websites.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for sponsoring the Pacific Southwest Region 2025 Spring Forum! We will be in contact to confirm the details and benefits of your sponsorship. In the meantime, please send a high resolution file of your logo to: Kaitlyn EatonPSW Region Directorpswdirector@nawic.org

Build Your Brand Boost your brand visibility across the entire Pacific Southwest Region. Showcase your company's commitment to empowering women in the construction industry and make a lasting impact. Build Your Network Gain access to influential professionals from the Pacific Southwest Region and demonstrate your commitment to the future of our industry. Benefits Sponsoring the Spring Forum provides your company with prominent visibility at the event and extensive exposure through social media and the NAWIC Phoenix and Pacific Southwest Region websites.

NAWIC Pacific Southwest Region

Spring Forum 2025 - Sponsorships

Platinum

$5,000

Gold

$2,500

Silver

$1,000

Exhibit Table

$750

Supporter

$350