Diversity Action Alliance

### Context Profile for Diversity Action Alliance

1. **Organization Mission & Cause**:
   - **Mission**: The Diversity Action Alliance (DAA) is dedicated to fostering a more inclusive, equitable, and diverse communications industry. Their mission emphasizes accountability and the provision of resources to leaders and teams within the industry, aiming to drive lasting change through measurable impact.
   - **Cause**: DAA seeks to address the lack of diversity in communications by recognizing and celebrating leaders of color, advocating for industry-wide change, and providing support to enhance diversity initiatives.

2. **Type of Activities**:
   - **Events**: DAA hosts various events, including the G.E.M.S. (formerly Distinguished Communicators of Color) honors celebration, which recognizes outstanding leaders in the communications field.
   - **Fundraising Campaigns**: The G.E.M.S. Pledges campaign encourages donations to support their mission and initiatives.
   - **Community Programs**: DAA provides resources and thought leadership to enhance diversity and inclusion within the industry, focusing on acumen-building and research.

3. **Tone of Voice**:
   - The tone of the DAA's communications is **inspiring, professional, and friendly**. They use inclusive language that encourages participation and emphasizes the importance of diversity and equity. The content is accessible yet authoritative, aiming to motivate stakeholders to engage with their mission.

4. **Emoji Usage**:
   - The DAA does not prominently use emojis in their communications. Their messaging is straightforward and professional, focusing on clarity and impact rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: DAA was initially launched as the Distinguished Communicators of Color (DCOC) in 2021 and rebranded to G.E.M.S. in 2024.
   - **Scale**: The organization recognizes at least 25 honorees each year, with over 150 leaders celebrated since its inception.
   - **Impact Metrics**: DAA serves as an accountability lever for the industry, pushing for diversity in award nominations and providing critical resources for leaders.
   - **Volunteer Info**: Specific volunteer opportunities are not detailed on the website, but engagement through events and campaigns suggests a community-driven approach.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that reflects the organization's mission of inclusivity and empowerment. Avoid overly complex jargon to ensure accessibility.
   - **Structure**: Organize content with headings and bullet points to enhance readability. Highlight key initiatives and calls to action prominently.
   - **Engagement**: Encourage participation and support, using motivational language that aligns with the organization's inspiring tone. Personalize communications when possible, addressing recipients by name.

This context profile serves as a foundational guide for generating tailored content that aligns with the Diversity Action Alliance's mission, tone, and activities.

For communications organizations that would like to invest in the future of our industry at the standard level. Individuals contributing to this donation tier will receive the benefits of a Premier Signatory.

2023 Standard Signatory

For an organization that would like to invest in the future of our industry at the premier level and utilize resources afforded only to Premier Signatories (see www.diversityactionalliance.org/dig-deep for more information).

2023 Premier Signatory

If you or your organization cannot commit to becoming a signatory, your personal donation still goes a long way in helping the DAA to conduct research, provide resources, and achieve our mission of a more diverse communications industry by 2025.

2023 Diversity Action Alliance Ally

The Diversity Action Alliance (DAA) is calling for a collective recommitment to the momentum of 2020 as we continue to advocate for equity in our industry. Whether you've been with us from the start or are considering becoming a DAA signatory for the first time, now is the perfect moment to commit to lasting change in our profession. For the year 2023, we offer two investment levels: Standard Signatory: $500Premier Signatory: $1000 If you're an individual looking to support our cause, you can also make a personal donation of $100 to become a Diversity Action Alliance Ally, even if you're not representing an organization. Your contribution will help us conduct research, provide resources, create opportunities, and achieve our mission of a more diverse communications industry by 2025. Together, we can make a significant impact on our future. Learn more and take action today at <a href="http://www.diversityactionalliance.org/dig-deep" target="_blank">DiversityActionAlliance.org/dig-deep</a>. Join us in shaping a brighter, more inclusive tomorrow.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, The DAA is thankful for your investment toward a more diverse, equitable, and inclusive future for the communications and public relations profession. You will receive a follow-up email in the next few days from a Diversity Action Alliance team member should you have any questions! All my very best, Carmella Glovercarmella@diversityactionalliance.org6094641215

The Diversity Action Alliance (DAA) is calling for a collective recommitment to the momentum of 2020 as we continue to advocate for equity in our industry. Whether you've been with us from the start or are considering becoming a DAA signatory for the first time, now is the perfect moment to commit to lasting change in our profession. For the year 2023, we offer two investment levels: Standard Signatory: $500Premier Signatory: $1000 If you're an individual looking to support our cause, you can also make a personal donation of $100 to become a Diversity Action Alliance Ally, even if you're not representing an organization. Your contribution will help us conduct research, provide resources, create opportunities, and achieve our mission of a more diverse communications industry by 2025. Together, we can make a significant impact on our future. Learn more and take action today at <a href="http://www.diversityactionalliance.org/dig-deep" target="_blank">DiversityActionAlliance.org/dig-deep</a>. Join us in shaping a brighter, more inclusive tomorrow.

Diversity Action Alliance

DAA Signatory Membership

2023 Standard Signatory

$500

2023 Premier Signatory

$1,000

2023 Diversity Action Alliance Ally

$100