Immaculate Heart of Mary School

### Context Profile for Immaculate Heart of Mary School

1. **Organization Mission & Cause:**
   - **Mission:** Immaculate Heart of Mary School (IHM School) is dedicated to providing a high-quality Catholic education that fosters academic excellence, spiritual growth, and character development in a nurturing environment. The school emphasizes the importance of community engagement and values the holistic development of each student.
   - **Cause:** The organization aims to cultivate a strong sense of faith, service, and academic achievement among its students, preparing them to be responsible and compassionate members of society.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The school hosts various fundraising events, including the annual Read-a-thon, which is highlighted as their largest fundraiser. This event promotes literacy and engages the community in supporting educational initiatives.
   - **Community Programs:** Activities such as the Mother/Son Monster Mini-Golf event foster community involvement and strengthen family ties within the school.
   - **Incentives and Assemblies:** The school organizes homeroom and school-wide incentives, as well as themed assemblies (e.g., poetry assembly), to create an engaging and rewarding educational atmosphere.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, encouraging, and community-oriented**. It aims to inspire participation and convey a sense of belonging. The language is approachable and often includes exclamation points to convey excitement (e.g., "It's time to kick off the 3rd annual IHM READ-A-THON!").

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively in their communications. For example, the use of a location emoji (📍) in the email campaign adds a friendly touch to the information provided. Overall, emojis are used to enhance engagement without overwhelming the content.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website, but it is a long-established institution in the community.
   - **Scale:** The school has a total of 935 forms and has conducted 16 email campaigns, indicating an active engagement with its community.
   - **Impact Metrics:** While specific impact metrics were not detailed, the school emphasizes contributions to operating costs and educational initiatives, suggesting a focus on financial transparency and community support.
   - **Volunteer Info:** The school likely encourages volunteer participation, especially in fundraising events, although specific volunteer metrics were not provided.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inviting tone, incorporating exclamation points to convey enthusiasm. Aim for clarity and engagement in messaging.
   - **Structure:** Keep content organized with clear headings and bullet points where applicable to enhance readability.
   - **Language:** Use simple, accessible language that resonates with families and community members. Incorporate calls to action that encourage participation in events and fundraising efforts.
   - **Personalization:** Utilize personalized greetings in communications (e.g., using the recipient's first name) to foster a sense of connection.

This context profile serves as a foundational guide for creating tailored content for Immaculate Heart of Mary School, ensuring alignment with their mission, tone, and community engagement strategies.

Play three BINGO cards per game at one time and save!

3 Bingo Cards

1 Bingo Card

Take your chances on our final game to win the GRANDE PRIZE (to be revealed at the event)!

Final Game Card

1 50/50 Raffle Ticket

5 50/50 Raffle Tickets

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Costumes encouraged for all ages (no weapons). Featuring: door prizes, delicious food, and a ‘boo’-tiful atmosphere guaranteed!  <span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(29, 34, 40);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Join us for a night of <span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(29, 34, 40);background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">10 thrilling<span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(29, 34, 40);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> bingo games! Win amazing themed baskets in games 1-9, including Family Game Night, Movie Night, and much more. Game 10, our grand FINALE (cards sold separately), holds a mystery <span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(29, 34, 40);background-color:rgb(255, 153, 0);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">🕷️<span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:rgb(255, 153, 0);font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">GRAND PRIZE🕷️<span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(29, 34, 40);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> to be unveiled at the event!  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1696599198/dosqb7obujb624v61nss.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for purchasing you Halloween Bingo Cards in advance.  Please pick up your bingo cards at the Will Call table when you arrive at the event. Doors and the kitchen will open at 6pm and the first game will be called starting at 7:00. The kitchen will be serving pizza, hot dogs, nachos, candy and more! 📭   at 8501 Loch Raven Blvd, Towson, MD 21286, USA⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-fdcd4837-e8f0-491d-9c04-2b9ce8e77725}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Don't forget, costumes are encouraged! *No weapons with costumes permitted* We can't wait to see you there! IHM HSAihmhsa@ihmschoolmd.org

HALLOWEEN BINGO, hosted by the HSA! Get ready for 10 games of spooktacular fun! Costumes encouraged for all ages (no weapons). Featuring: door prizes, delicious food, and a ‘boo’-tiful atmosphere guaranteed!  Join us for a night of 10 thrilling bingo games! Win amazing themed baskets in games 1-9, including Family Game Night, Movie Night, and much more. Game 10, our grand FINALE (cards sold separately), holds a mystery 🕷️GRAND PRIZE🕷️ to be unveiled at the event!  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1696599198/dosqb7obujb624v61nss.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none;max-width:100%" />