AAF Black Hills

### Context Profile for AAF Black Hills

#### 1. Organization Mission & Cause
**Mission:** AAF Black Hills is dedicated to promoting and supporting the advertising and marketing industry in the Black Hills region. The organization aims to foster a community of creative professionals through education, networking, and advocacy. Their mission emphasizes the importance of creativity in advertising and the role it plays in driving business success and community engagement.

**Cause:** The organization focuses on enhancing the skills and knowledge of its members while promoting ethical practices in advertising. They strive to create a vibrant community that celebrates creativity and innovation in marketing.

#### 2. Type of Activities
- **Events:** AAF Black Hills organizes various events, including design competitions like "Design Jam: Fright Night," networking events, and educational workshops.
- **Fundraising Campaigns:** They conduct fundraising activities to support their programs and initiatives, often tied to events.
- **Community Programs:** The organization engages in community outreach to promote advertising education and creative initiatives within the Black Hills area.

#### 3. Tone of Voice
The tone of voice used by AAF Black Hills is **friendly, casual, and inspiring**. Their communications often include playful language, especially in event descriptions, which creates an inviting atmosphere. They also use a conversational style that encourages participation and engagement from their audience.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in event promotions. For example, the "Design Jam: Fright Night" event description includes a ghost emoji (👻), which adds a fun and engaging element to their messaging. Emoji usage appears to be moderate and contextually appropriate, enhancing the overall tone without overwhelming the content.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website; further research may be needed to ascertain the founding year.
- **Scale:** The organization has conducted 15 total forms and 14 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics:** While specific impact metrics are not detailed on the website, the organization’s focus on community involvement and professional development suggests a commitment to measurable outcomes in member engagement and education.
- **Volunteer Info:** Information about volunteer opportunities may be available on their website, but specific details were not highlighted in the provided content.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and approachable tone, using casual language that resonates with creative professionals.
- **Engagement:** Use engaging and playful language, especially when describing events or initiatives. Incorporate relevant emojis to enhance the emotional connection with the audience.
- **Clarity:** Ensure that all communications are clear and concise, providing essential information upfront (e.g., event details, registration links).
- **Call to Action:** Include strong calls to action that encourage participation, whether in events or community initiatives.

This context profile provides a comprehensive overview of AAF Black Hills, enabling AI assistants to generate tailored and effective content that aligns with the organization's mission, tone, and activities.

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Don't Be a Bland Brand: 7 Snappy Ways to Get Real for Better Results with Beth Trejo Is your brand the wallflower of the social media party, missing out on all the fun? Standing out online in all the right ways means finding your unique brand personality, and flaunting it throughout your customer journey. That doesn't mean you need to be the loudest or most outrageous. It means you must find the most effective and authentic ways to communicate with your audience, creating much deeper connections along the way. Attend this session, and learn 7 tactics for brand betterment:<ul><li style="box-sizing:inherit">Align your brand core values in your reactive and planned content</li><li style="box-sizing:inherit">Stop the hamster wheel of content development - repurposing existing content</li><li style="box-sizing:inherit">On-Site and virtual content captures for company evergreen content</li><li style="box-sizing:inherit">Speak to your strengths by sourcing content from negative competitor reviews</li><li style="box-sizing:inherit">Activate employees to post and share with LinkedIn notifications</li><li style="box-sizing:inherit">Showcase personality in review response with secret hacks</li><li style="box-sizing:inherit">Learn content development hacks for visual communication</li><li style="box-sizing:inherit">Content and publishing strategy for optimal engagement</li></ul>Presented by Beth Trejo, a dynamic speaker, podcast host, and the trailblazing CEO and founder of Chatterkick, a digital marketing firm with a global footprint. Beth's innovative approach to marketing and her commitment to empowering women in tech have earned her recognition from prominent media outlets such as USA Today, Yahoo, and Business Insider. She has twice been named to Comparably’s list of the Top 50 CEOs for Women and was honored with Women Aware’s  Women Helping Women award for her impactful work in the tech and entrepreneurship space. Beth was also recently honored as Vistage’s Top New Speaker, highlighting her exceptional ability to inspire and engage audiences.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for the November 2024 AAF Black Hills Program where Beth Trejo, CEO and Founder of Chatterkick, will present, "Don't Be a Bland Brand: 7 Snappy Ways to Get Real for Better Results."  We will see you at Black Hills Energy's Horizon Point at 7001 Mt. Rushmore Road, Rapid City, on Wednesday, Nov. 6. AAF Black Hillsinfo@aafblackhills.org

Don't Be a Bland Brand: 7 Snappy Ways to Get Real for Better Results with Beth Trejo Is your brand the wallflower of the social media party, missing out on all the fun? Standing out online in all the right ways means finding your unique brand personality, and flaunting it throughout your customer journey. That doesn't mean you need to be the loudest or most outrageous. It means you must find the most effective and authentic ways to communicate with your audience, creating much deeper connections along the way. Attend this session, and learn 7 tactics for brand betterment:<ul><li>Align your brand core values in your reactive and planned content</li><li>Stop the hamster wheel of content development - repurposing existing content</li><li>On-Site and virtual content captures for company evergreen content</li><li>Speak to your strengths by sourcing content from negative competitor reviews</li><li>Activate employees to post and share with LinkedIn notifications</li><li>Showcase personality in review response with secret hacks</li><li>Learn content development hacks for visual communication</li><li>Content and publishing strategy for optimal engagement</li></ul>Presented by Beth Trejo, a dynamic speaker, podcast host, and the trailblazing CEO and founder of Chatterkick, a digital marketing firm with a global footprint. Beth's innovative approach to marketing and her commitment to empowering women in tech have earned her recognition from prominent media outlets such as USA Today, Yahoo, and Business Insider. She has twice been named to Comparably’s list of the Top 50 CEOs for Women and was honored with Women Aware’s  Women Helping Women award for her impactful work in the tech and entrepreneurship space. Beth was also recently honored as Vistage’s Top New Speaker, highlighting her exceptional ability to inspire and engage audiences.

AAF Black Hills

November 2024 AAF Black Hills Program

7001 Mt Rushmore Rd

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