United Way Of South Central Kentucky

### Context Profile for United Way of South Central Kentucky

#### 1. Organization Mission & Cause
**Mission:** United Way of South Central Kentucky aims to improve lives by mobilizing the caring power of communities to advance the common good. They focus on education, financial stability, and health as the building blocks for a good life. Their mission emphasizes collaboration with local organizations and community members to address pressing needs and create lasting change.

**Cause:** The organization is dedicated to enhancing the quality of life in South Central Kentucky by tackling issues such as poverty, education gaps, and health disparities. They believe in the power of community involvement and collective action to foster a better future for all residents.

#### 2. Type of Activities
- **Events:** United Way hosts various community events, including the "Lickety Split 350 Yard Dash," a fun foot race designed to engage the community and raise funds.
- **Fundraising Campaigns:** They run annual fundraising campaigns to support local initiatives and programs that align with their mission.
- **Community Programs:** The organization collaborates with local nonprofits to provide resources and support for education, health, and financial stability initiatives.

#### 3. Tone of Voice
The tone of voice used by United Way of South Central Kentucky is **friendly, inspiring, and community-oriented**. Their language is accessible and engaging, aiming to motivate individuals to participate in events and support their cause. They often use exclamation points and enthusiastic phrases to convey excitement about their activities and community impact.

#### 4. Emoji Usage
The organization does not prominently feature emojis in their communications, focusing instead on clear and professional language. However, they may use them occasionally in social media posts or informal communications to enhance engagement.

#### 5. Key Facts
- **Founding Info:** United Way of South Central Kentucky has a long-standing presence in the community, though specific founding details were not highlighted on the website.
- **Scale:** The organization operates within the South Central Kentucky region, engaging a broad audience through various programs and events.
- **Impact Metrics:** They report on the outcomes of their initiatives, showcasing the number of individuals served and funds raised through campaigns.
- **Volunteer Info:** Volunteers play a crucial role in their operations, with opportunities available for community members to get involved in events and programs.

#### 6. Writing Guidelines
- **Style:** Use a conversational and approachable style that reflects the friendly tone of the organization. 
- **Engagement:** Incorporate calls to action that encourage community involvement, such as volunteering or participating in events.
- **Clarity:** Ensure that all communications are clear and concise, providing necessary details without overwhelming the reader.
- **Positivity:** Highlight success stories and positive outcomes to inspire and motivate the audience to support the cause.

This context profile serves as a foundational guide for generating personalized and effective content for United Way of South Central Kentucky, ensuring alignment with their mission, values, and community engagement strategies.

Name/logo on shirts and signs. Opportunity to set up at CNB Pavilion after the race.

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Exclusive to businesses along race course!
Includes name/logo on shirts and signs. Bring your business outside and onto the race course before/after the race.

Race Course Sponsor

Thank you for your interest in sponsoring the Lickety Split race! Please choose the sponsorship package that works best for you.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for supporting our Lickety Split Race! We hope to see you there! Kind regards. Crystal Coxdirector@uwscky.org6066792974

Thank you for your interest in sponsoring the Lickety Split race! Please choose the sponsorship package that works best for you.

United Way Of South Central Kentucky

Lickety Split Sponsorships

Somerset

Platinum Sponsor

$200

Gold Sponsor

$100

Silver Sponsor

$50

Race Course Sponsor

$50

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