CCRD, Inc. (Central Coast Roller Derby)

### Context Profile for CCRD, Inc. (Central Coast Roller Derby)

#### 1. Organization Mission & Cause
**Mission:** Central Coast Roller Derby (CCRD) is dedicated to promoting the sport of roller derby in the Central Coast region of California. Their mission emphasizes empowerment, inclusion, and community engagement through the sport, providing a positive environment for athletes of all ages and backgrounds.

**Cause:** CCRD aims to foster a sense of community and support local initiatives, as evidenced by their fundraising efforts for organizations like Parents Helping Parents. They focus on creating a welcoming space for both participants and spectators, encouraging active involvement in roller derby.

#### 2. Type of Activities
- **Events:** CCRD hosts roller derby bouts, including double headers, where teams compete in exciting matches. The most recent event, "The Fall Brawl," featured both junior and adult teams.
- **Fundraising Campaigns:** Proceeds from events often benefit local charities, enhancing community ties and support.
- **Community Programs:** They engage in outreach to promote roller derby as a sport and a community activity, welcoming new members and encouraging participation at all levels.

#### 3. Tone of Voice
- **Casual and Friendly:** The language used on the website and in communications is approachable and lively, often incorporating playful phrases and exclamation marks.
- **Inspiring and Inclusive:** The tone encourages participation and celebrates the community aspect of roller derby, making it clear that everyone is welcome.
- **Engaging:** The use of direct address (e.g., "Come cheer on your favorite derby players!") invites readers to participate actively.

#### 4. Emoji Usage
- **Frequent Use:** CCRD utilizes emojis in their communications to enhance engagement and convey a fun, light-hearted tone. Common emojis include:
  - 🎃 (pumpkin) and 🍂 (leaves) for seasonal events
  - 🍔🍟 (food) and 🍺🍷🥤 (beverages) to promote event amenities
  - 🛼 (roller skate) to emphasize the sport
- **Contextual Relevance:** Emojis are used to create a festive atmosphere around events and to connect with the audience emotionally.

#### 5. Key Facts
- **Founding Info:** CCRD was established to promote roller derby in the Central Coast area, though specific founding details were not found on the website.
- **Scale:** The organization has hosted numerous events, with 34 total forms and 23 email campaigns indicating active engagement with their community.
- **Impact Metrics:** While specific metrics were not detailed, the organization’s fundraising efforts for local charities suggest a commitment to community impact.
- **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteering, although specific details were not provided.

#### 6. Writing Guidelines
- **Style:** Maintain a casual, friendly, and engaging tone. Use exclamation points to convey excitement and enthusiasm.
- **Structure:** Use short paragraphs and bullet points for clarity and easy reading. Incorporate emojis where appropriate to enhance the message.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support fundraising efforts.
- **Inclusivity:** Ensure language reflects inclusivity and community spirit, welcoming all individuals regardless of their experience level in roller derby.

This context profile serves as a foundational guide for creating personalized content that resonates with CCRD's mission and engages their audience effectively.

General admission

Free tickets for:

- Veterans
- Child under 12
- Comped tickets from the team

General admission - special

VIP comes with:

- Front row seating
- One free beverage
- One free entry into a prize drawing

Discounted VIP tickets for:

- Veterans
- Child under 12
- Comped tickets from the team

VIP - special

It's a double-dose of Derby! Come see CCRD's A-team (5pm) and B-team (7pm) take on SoCal Roller Derby. The A-game is WFTDA sanctioned, and will count towards national and statewide rankings, so come support the home team loud and proud! One ticket, at our usual single game price, gets you into both bouts.  Doors open at 4pm, so come by early to claim your seat, get your food and drink, and check out our vendors. Join us at <a href="https://woodstocksslo.com/">Woodstock's Pizza</a> after the bouts to celebrate with the players and fans!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for supporting Central Coast Roller Derby!  We are excited to see you at our double-header bout: 📭   at 1050 Oak Street⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-66501df6-b2fd-451d-bac1-5d0699b9ba94}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Doors open at 4pm.  First bout starts at 5pm, second bout starts at 7pm.  Join us for an afterparty at Woodstock's at 9pm! See you at the rink, <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1690223182/teszkcc1cn96zytuulvk.png" style="width:159px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

It's a double-dose of Derby! Come see CCRD's A-team (5pm) and B-team (7pm) take on SoCal Roller Derby. The A-game is WFTDA sanctioned, and will count towards national and statewide rankings, so come support the home team loud and proud! One ticket, at our usual single game price, gets you into both bouts.  Doors open at 4pm, so come by early to claim your seat, get your food and drink, and check out our vendors. Join us at <a href="https://woodstocksslo.com/">Woodstock's Pizza</a> after the bouts to celebrate with the players and fans!

CCRD, Inc. (Central Coast Roller Derby)

Doubleheader Bout - November 4th (1)

1050 Oak Street

General admission

$10

General admission - special

Free

VIP

$20

VIP - special

$10

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