Gifted Herd

### Context Profile for Rocky Mountain Riding Therapy

1. **Organization Mission & Cause**:
   - **Mission**: Rocky Mountain Riding Therapy (RMRT) is dedicated to enhancing the quality of life for individuals with disabilities and special needs through equine-assisted activities and therapies. Their goal is to promote physical, emotional, and social well-being by fostering a unique bond between humans and horses.
   - **Cause**: RMRT focuses on the therapeutic benefits of horseback riding and interaction with horses, aiming to improve participants' physical abilities, emotional health, and social skills.

2. **Type of Activities**:
   - **Equine-Assisted Therapy**: RMRT offers various programs that include therapeutic riding sessions, workshops, and training for individuals with disabilities.
   - **Workshops**: They conduct workshops such as the "Bladder Meridian Technique Workshop," which teaches participants about equine communication and gentle techniques to relieve tension in horses.
   - **Community Events**: RMRT organizes community outreach events to raise awareness and engage the public in their mission.

3. **Tone of Voice**:
   - **Friendly and Supportive**: The language used on the website and in communications is warm and inviting, emphasizing community and partnership.
   - **Professional yet Approachable**: While maintaining professionalism, the tone is accessible and encourages participation and engagement from a diverse audience.

4. **Emoji Usage**:
   - **Limited Use of Emojis**: The website and email communications do not prominently feature emojis. When used, they appear to enhance friendly communication rather than dominate the message.

5. **Key Facts**:
   - **Founding Information**: The specific founding date is not mentioned on the website, but RMRT has established itself as a reputable organization in the field of equine therapy.
   - **Scale**: RMRT has a total of 39 forms and has conducted 9 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: Specific metrics regarding the number of participants served or success stories are not detailed on the website but may be available through direct inquiry or reports.
   - **Volunteer Information**: The organization likely relies on volunteers for its programs, although specific details are not provided on the website.

6. **Writing Guidelines**:
   - **Engaging and Inclusive Language**: Use language that invites participation and fosters a sense of community. Address the audience directly and encourage interaction.
   - **Clarity and Simplicity**: Maintain clear and straightforward language to ensure accessibility for all potential participants and supporters.
   - **Highlight Benefits**: Emphasize the positive impacts of equine therapy on individuals’ lives, using testimonials or success stories when available.
   - **Call to Action**: Include clear calls to action in communications, encouraging readers to register for events, volunteer, or donate.

This context profile serves as a guide for creating personalized and effective content for Rocky Mountain Riding Therapy, ensuring alignment with their mission, tone, and audience engagement strategies.

RMRT Volunteer

RMRT Team Member

Come join Susie and an equine partner and learn about the Masterson Method bladder meridian technique. This technique establishes the basis of communication between the human and the horse through gentle touch and response. It shows where a horse may be storing tension and helps him to release it. This in person learning experience is part of the accreditation requirements needed in order to become certified as a Masterson Method Equine Specialist. Susie will explain and demonstrate this gentle technique with a herd member. It is truly a partnership of energy communication that is amazing to witness!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our continuing education workshop on the Masterson Bladder Meridian Technique with Susie Mottashed! The funds from this workshop will go towards continuing to provide the best care possible for our horses.  We look forward to seeing you there! Katie Westerbergrmrt.manager@gmail.com

Come join Susie and an equine partner and learn about the Masterson Method bladder meridian technique. This technique establishes the basis of communication between the human and the horse through gentle touch and response. It shows where a horse may be storing tension and helps him to release it. This in person learning experience is part of the accreditation requirements needed in order to become certified as a Masterson Method Equine Specialist. Susie will explain and demonstrate this gentle technique with a herd member. It is truly a partnership of energy communication that is amazing to witness!

Gifted Herd

Bladder Meridian Technique Workshop

67 S Cherryvale Rd

RMRT Volunteer

$20

RMRT Team Member

Free

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