AMERICAN CANCER SOCIETY

### Context Profile for American Cancer Society

1. **Organization Mission & Cause**:
   - The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer. They focus on research, education, advocacy, and patient support to achieve this goal.

2. **Type of Activities**:
   - ACS engages in a variety of activities including:
     - **Research Funding**: Supporting groundbreaking cancer research.
     - **Patient Support Programs**: Providing resources like transportation to treatment, lodging, and emotional support.
     - **Community Education**: Offering information on cancer prevention, early detection, and treatment options.
     - **Advocacy**: Lobbying for policies that benefit cancer patients and funding for cancer research.
     - **Fundraising Events**: Organizing events like Relay For Life and Making Strides Against Breast Cancer to raise awareness and funds.

3. **Tone of Voice**:
   - The tone of voice on the ACS website is **inspiring, supportive, and professional**. The language is designed to be empathetic and encouraging, aiming to instill hope and motivate action among supporters and patients alike.

4. **Emoji Usage**:
   - The American Cancer Society does not prominently use emojis in their website content. Their communication style remains formal and professional, focusing on clear and impactful messaging without the casualness that emojis might convey.

5. **Key Facts**:
   - **Founding Info**: The American Cancer Society was founded in 1913.
   - **Scale**: ACS operates nationwide with local chapters across the United States.
   - **Impact Metrics**: They have contributed to significant advancements in cancer research and treatment, with millions of lives impacted through their programs and services.
   - **Volunteer Info**: ACS relies heavily on volunteers for events and support services, encouraging community involvement.

6. **Writing Guidelines**:
   - Content should be **clear, concise, and compassionate**. Use a professional tone that reflects the seriousness of the cause while also being uplifting. Avoid jargon unless necessary, and prioritize accessibility in language to reach a broad audience. Calls to action should be direct and empowering, encouraging readers to participate in events or support initiatives.

This context profile provides a comprehensive overview of the American Cancer Society, focusing on their mission, activities, tone, and communication style, which will assist in generating tailored and effective content for their initiatives.

Measures approx. 12" high by 9" across
100% recyclable paper
The happy Dahlia, a symbol of kindness, is the centerpiece of this colorful pink-hued bouquet. Accented with the Calla Lily’s wishes of hope and rebirth, intertwined with smokey blue eucalyptus branches, this darling bouquet delivers a smile that will endure as long as the never-wilt blossoms.

Dear Dahlia Paper Flower Bouquet

Measures approx. 12" high by 9" across
100% recyclable paper
Majestic Lilies, a timeless symbol of rebirth, are paired with stately Lupines celebrating optimism that leads to the discovery of new opportunities, forming a stunning mixed bouquet. This thoughtful gift bestows warm wishes and encouragement for the future - sentiments that are as enduring as the bouquet itself.

Lillies & Lupines Paper Flower Bouquet

<p style="box-sizing:border-box;margin:0px;font-size:16px;line-height:24px;font-weight:400;color:rgb(39, 39, 86);font-family:mazzard-h;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">We're thrilled to introduce this fresh opportunity to you. Teaming up with FreshCut Paper, we're delivering these beautiful bouquets straight to your doorstep. Crafted to exude vibrancy, whimsy, and eco-friendliness, these floral arrangements are meant to instill hope for those impacted by cancer.<p style="box-sizing:border-box;margin:0px;font-size:16px;line-height:24px;font-weight:400;color:rgb(39, 39, 86);font-family:mazzard-h;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:border-box;margin:0px;font-size:16px;line-height:24px;font-weight:400;color:rgb(39, 39, 86);font-family:mazzard-h;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Consider these as a perfect Mother's Day present! What better way to honor your loved ones than by purchasing one of these bouquets to commemorate them and support the American Cancer Society.<p style="box-sizing:border-box;margin:0px;font-size:16px;line-height:24px;font-weight:400;color:rgb(39, 39, 86);font-family:mazzard-h;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:border-box;margin:0px;font-size:16px;line-height:24px;font-weight:400;color:rgb(39, 39, 86);font-family:mazzard-h;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">All proceeds benefit Making Strides Against Breast Cancer of Buffalo.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for purchasing a Mother's Day Blooms of Hope. All proceeds benefit the Making Strides Against Breast Cancer of Buffalo walk, schedule for October 12, 2024 at the Buffalo Outer Harbor. We would love to see you there! You can register for free at <a href="https://secure.acsevents.org/site/STR?pg=entry&fr_id=108830" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">www.MakingStridesWalk.org/Buffalo</a>. With gratitude,Katie PirroSenior Development Manager, Buffalokatie.pirro@cancer.org

<p style="box-sizing:border-box;margin:0px;line-height:24px;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">We're thrilled to introduce this fresh opportunity to you. Teaming up with FreshCut Paper, we're delivering these beautiful bouquets straight to your doorstep. Crafted to exude vibrancy, whimsy, and eco-friendliness, these floral arrangements are meant to instill hope for those impacted by cancer.<p style="box-sizing:border-box;margin:0px;line-height:24px;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:border-box;margin:0px;line-height:24px;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Consider these as a perfect Mother's Day present! What better way to honor your loved ones than by purchasing one of these bouquets to commemorate them and support the American Cancer Society.<p style="box-sizing:border-box;margin:0px;line-height:24px;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:border-box;margin:0px;line-height:24px;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.21px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">All proceeds benefit Making Strides Against Breast Cancer of Buffalo.

AMERICAN CANCER SOCIETY

Mother's Day Bloom of Hope

Dear Dahlia Paper Flower Bouquet

$18

Lillies & Lupines Paper Flower Bouquet

$18