American Cancer Society

### Context Profile for American Cancer Society

1. **Organization Mission & Cause**:
   - The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission encompasses funding cancer research, providing education and support to patients and families, and advocating for policies that improve cancer care and prevention. They aim to save lives and create a world where cancer is no longer a threat.

2. **Type of Activities**:
   - ACS engages in a variety of activities including:
     - **Fundraising Events**: Notable events include the "Relay For Life" series, which features community gatherings, races, and tournaments (e.g., Cornhole Tournament and Duck Drop).
     - **Support Programs**: They offer resources for cancer patients and their families, including transportation services, educational materials, and support groups.
     - **Awareness Campaigns**: They run campaigns to educate the public about cancer prevention and early detection.
     - **Research Funding**: ACS funds groundbreaking cancer research to develop new treatments and improve patient outcomes.

3. **Tone of Voice**:
   - The tone of the American Cancer Society is **friendly**, **supportive**, and **inspiring**. Their communications often convey a sense of community and hope, encouraging participation and support. The language is accessible, aiming to connect with a broad audience, including patients, caregivers, and volunteers.

4. **Emoji Usage**:
   - The organization uses emojis sparingly in their communications. In the recent email campaign, they included a calendar emoji (📅) to highlight event dates. This suggests a casual and approachable tone, but they maintain a professional demeanor overall.

5. **Key Facts**:
   - **Founding Info**: The American Cancer Society was founded in 1913.
   - **Scale**: It operates at a national level across the United States, with numerous local chapters and events.
   - **Impact Metrics**: ACS has funded over $4.9 billion in cancer research since its inception, contributing to significant advancements in cancer treatment and prevention.
   - **Volunteer Info**: The organization relies heavily on volunteers for events and support services, encouraging community involvement.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and encouraging tone. Aim for clarity and accessibility in language, avoiding overly technical jargon.
   - **Personalization**: Incorporate personalized greetings and references to the recipient's involvement or support.
   - **Call to Action**: Clearly state what action you want the reader to take, whether it's registering for an event, donating, or sharing information.
   - **Visual Elements**: Use bullet points or short paragraphs for readability. Emojis can be used to add warmth but should be limited to maintain professionalism.

This context profile provides a comprehensive overview of the American Cancer Society, focusing on their mission, activities, and communication style to assist in crafting personalized and effective content.

Your $10 donation can help people find help and support through our Cancer Survivors Network!

Cancer Survivors Network

Your $25 donation could help 1 person find free answers and much-needed support through our 24-hour helpline!

24-Hour Helpline

Your $50 donation can help provide 1 free ride to treatment through our Road to Recovery program.

Road to Recovery

Your $70 can help provide 1 free night's stay at a Hope Lodge community for people with cancer and their caregivers.

Hope Lodge

Add On - Half Price Tribute Garden Sign

Instead of buying flowers, candy or other items for Mother's Day this year, support the American Cancer Society Making Strides Against Breast Cancer of South Central PA by purchasing a Mother's Day Card!  We have a variety of different donation options which will make a difference in the lives of those impacted by cancer.  Choose your support option and then your card choice at checkout!  Within each card will be a Mission insert explaining what their gift help to fund! You can also add a Traditional Tribute Garden sign for half off!  Normally they are a $20 Donation but in addition to your mission donation, they are only $10! $10 - help people find hope and support online through our Cancer Survivors Network $25 - Help 1 person find free answers and much-needed support through our 24-hour helpline $50 - provided a free ride to treatment through our Reach to Recovery program  $70 - provided a free night's stay at a Hope Lodge community

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for supporting Making Strides Against Breast Cancer. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Jessica Moyerjessica.moyer@cancer.org

Instead of buying flowers, candy or other items for Mother's Day this year, support the American Cancer Society Making Strides Against Breast Cancer of South Central PA by purchasing a Mother's Day Card!  We have a variety of different donation options which will make a difference in the lives of those impacted by cancer.  Choose your support option and then your card choice at checkout!  Within each card will be a Mission insert explaining what their gift help to fund! You can also add a Traditional Tribute Garden sign for half off!  Normally they are a $20 Donation but in addition to your mission donation, they are only $10! $10 - help people find hope and support online through our Cancer Survivors Network $25 - Help 1 person find free answers and much-needed support through our 24-hour helpline $50 - provided a free ride to treatment through our Reach to Recovery program  $70 - provided a free night's stay at a Hope Lodge community