American Packrafting Association

### Context Profile for the American Packrafting Association

**1. Organization Mission & Cause:**
The American Packrafting Association (APA) is dedicated to promoting the sport of packrafting and ensuring the preservation of rivers and waterways. Their mission is to foster a vibrant community of paddlers while advocating for access, stewardship, education, and safety related to packrafting. They aim to inspire adventure and connection to nature through their activities and programs.

**2. Type of Activities:**
- **Speaker Series:** Engaging live Zoom events focusing on key pillars such as access & stewardship, education & safety, and fun & community.
- **Fundraising Campaigns:** Initiatives like the "RoundUp 2025" ticket sales, which offer early access to members.
- **Community Programs:** Events that celebrate the packrafting community and promote safety and environmental stewardship.
- **Membership Engagement:** Regular communications and events to keep members informed and involved.

**3. Tone of Voice:**
The tone of the APA is friendly, inspiring, and community-oriented. They use approachable language that encourages participation and fosters a sense of belonging among members. The communications are professional yet accessible, aiming to motivate and engage their audience.

**4. Emoji Usage:**
The organization utilizes emojis in their email communications to add a friendly and engaging touch. For example, the subject line of a recent email campaign included a ticket emoji (🎟️) to draw attention and convey excitement about the event. Emoji usage appears to be moderate and strategically placed to enhance the message without overwhelming the content.

**5. Key Facts:**
- **Founding Info:** The specific founding date is not mentioned on the website.
- **Scale:** The organization has a total of 12 forms and has conducted 18 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the focus on community events and educational initiatives suggests a commitment to outreach and impact.
- **Volunteer Info:** Information about volunteer opportunities is not explicitly stated but can be inferred from their community-focused activities.

**6. Writing Guidelines:**
- **Style:** Use a conversational and engaging tone that reflects the community-oriented mission of the organization.
- **Structure:** Keep content clear and concise, using headings and bullet points for easy readability.
- **Language:** Incorporate inspiring and motivational language that resonates with outdoor enthusiasts and promotes adventure.
- **Emoji Use:** Include emojis sparingly to enhance engagement, particularly in subject lines and social media posts.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support the organization.

This context profile provides a comprehensive overview of the American Packrafting Association, offering actionable insights for creating personalized and effective content that aligns with their mission and engages their community.

INDICATE YOUR SIZE DURING CHECKOUT (S, M, L, XL, XXL)
♦ 50/50 cotton/polyester
♦ Made with fabric that reduces pilling, enhancing durability and creating a smoother printing surface.
♦ Classic fit
♦ Double-lined hood with color-matched drawcord
♦ Pouch pocket

Happiness Comes in Waves Unisex Hoodie

♦ MiiR Camp Cup
♦ Comes with press fit lid to retain temperature longer & prevent splashing.
♦ Weight: 7.68 ounces
♦ Size: 12oz
♦ Top rack dishwasher safe.

12 oz Camp Cup

♦ Peregrine Equipment
♦ 210D CORDURA fabric
♦ Designed for river trips - heavy duty and reliable, keeping your gear dry and protected 
♦ Hypalon roll-top closure 
♦ Double waterproof treatment. 
♦ Taped and double stitched seams keep the bag watertight.
♦  Strap included

Happiness Comes in Waves Drybag - 24L

Show Up & Blow Up Cam Straps - pack of 3

Please add $10 to help us cover the cost of shipping. NOTE: Deadline to get your merch before Christmas is December 15th.

Flat rate shipping

Ordering APA merch is a great way to support our mission while showing off your love for packrafting! When you wear or use our gear, you're helping spread awareness about APA's mission - fostering a connected community of packrafters that prioritize safe packrafting practices and environmental stewardship. Plus, you'll look good doing it—whether it's a cozy hoodie or a stylish hat, our merch is designed to make you feel part of something bigger. Every purchase helps fund educational initiatives, community-building programs and our ongoing efforts to protect the places we all love to explore. So, grab some gear and support the cause! Holiday shipping deadline: December 15th <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731622020/bbmcz42zhpg7t8cuwvyz.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our soggy river booties for flaunting APA merch and supporting our cause. This purchase greatly helps our mission and you can feel proud to don your new APA threads soon.  You'll receive an email confirmation when your goods are on their way. Happy holidays from the APA Team.  packraft.org

Ordering APA merch is a great way to support our mission while showing off your love for packrafting! When you wear or use our gear, you're helping spread awareness about APA's mission - fostering a connected community of packrafters that prioritize safe packrafting practices and environmental stewardship. Plus, you'll look good doing it—whether it's a cozy hoodie or a stylish hat, our merch is designed to make you feel part of something bigger. Every purchase helps fund educational initiatives, community-building programs and our ongoing efforts to protect the places we all love to explore. So, grab some gear and support the cause! Holiday shipping deadline: December 15th <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731622020/bbmcz42zhpg7t8cuwvyz.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />