USANA Foundation

### Context Profile for USANA Foundation

1. **Organization Mission & Cause**:
   - The USANA Foundation is dedicated to addressing food insecurity and improving the quality of life for vulnerable individuals and families. Their mission is to provide essential nutrition and support to those in need, ensuring that no one goes hungry. They aim to foster a compassionate community where individuals can thrive through access to nutritious food and resources.

2. **Type of Activities**:
   - The foundation engages in various activities, including:
     - **Fundraising Campaigns**: They run campaigns like the "ADRA Community Care – Ferntree Gully Fundraiser" to support local food distribution and nutrition programs.
     - **Community Programs**: They focus on enhancing meal services and food distribution, providing fresh produce, meats, and pantry staples to those in need.
     - **Infrastructure Support**: They fund critical upgrades to food storage facilities, ensuring better service delivery and minimizing food waste.

3. **Tone of Voice**:
   - The tone of the USANA Foundation is **inspiring, compassionate, and community-focused**. Their language is warm and inviting, aiming to connect emotionally with supporters and beneficiaries. They emphasize collaboration and collective action, using phrases that evoke hope and resilience.

4. **Emoji Usage**:
   - The analysis of the website and communication materials indicates that the USANA Foundation does **not use emojis** in their communications. Their content is straightforward and professional, focusing on clarity and impact rather than informal expressions.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website; further research may be needed for historical context.
   - **Scale**: The foundation has a total of 23 forms and has conducted at least one email campaign.
   - **Impact Metrics**: They emphasize that 100% of funds raised go directly to food and nutrition programs, highlighting their commitment to transparency and efficiency in resource allocation.
   - **Volunteer Info**: While specific volunteer information was not detailed on the website, the foundation likely engages community members in their programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that emphasizes community impact and collaboration. Avoid jargon and keep the messaging accessible.
   - **Structure**: Organize content with clear headings and bullet points where appropriate to enhance readability.
   - **Emotional Appeal**: Incorporate stories or testimonials that highlight the foundation's impact on individuals and families, fostering a personal connection with the audience.
   - **Call to Action**: Encourage readers to participate, donate, or volunteer, using inclusive language that invites them to be part of the solution.

This context profile serves as a foundational guide for creating personalized and impactful content for the USANA Foundation, aligning with their mission and communication style.

Service Trip Fee

<span fr-original-style="color: rgb(51, 63, 72); font-family: Montserrat, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(51, 63, 72);font-family:Montserrat, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">We are so excited you've decided to join us in the Philippines! The cost for this trip is $1,000 USD. This does not include flights to and from the Island, but includes your stay, food, and transportation while on the Island. See you soon!<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1706817622/txwozsmof5taqc53odba.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1706817679/corjkvmhradmkftinwcf.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for signing up for the service trip! Please don't forget to fill out the detailed attendee form to indicate you have paid. Thank you! See you soon! <a href="https://airtable.com/appYx3GQM9GCiUiUN/shrpbOBSuIqc7XHoW">FORM</a> Ashlyn Ahrendsenashlyn.ahrendsen@usanainc.com

We are so excited you've decided to join us in the Philippines! The cost for this trip is $1,000 USD. This does not include flights to and from the Island, but includes your stay, food, and transportation while on the Island. See you soon!<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1706817622/txwozsmof5taqc53odba.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1706817679/corjkvmhradmkftinwcf.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

USANA Foundation

Philippines Service Trip

Malapascua Island

Service Trip Fee

$1,000