New England Center For Circus Arts

### Context Profile for New England Center For Circus Arts (NECCA)

1. **Organization Mission & Cause:**
   - **Mission:** NECCA is dedicated to providing a safe and inclusive environment for individuals of all ages to explore the art of circus. They aim to promote wellness, creativity, and personal growth through circus arts, making these experiences accessible to everyone, regardless of background or ability.
   - **Cause:** NECCA focuses on breaking down barriers to participation in circus arts, fostering community, and developing the next generation of circus artists.

2. **Type of Activities:**
   - **Youth Programs:** After-school classes, camps, and performance troupes for young people.
   - **Financial Aid:** Providing financial assistance and sliding scale tuition to ensure accessibility.
   - **Community Outreach:** Offering free and low-cost programs to schools and social service organizations to reach underserved populations.
   - **Emerging Artist Development:** Supporting young adults in refining their skills and pursuing careers in circus arts.
   - **Health & Wellness Programs:** Promoting physical and mental well-being through movement-based activities.

3. **Tone of Voice:**
   - The tone is **friendly, inspiring, and supportive**. The language is accessible and encourages participation, emphasizing community and personal growth. Phrases like "you are the safety net" and "anything is possible" convey a sense of empowerment and warmth.

4. **Emoji Usage:**
   - NECCA uses emojis sparingly but effectively in their communications. For example, in the recent email campaign, they used a heart emoji (🧡) to enhance emotional connection. The use of emojis appears to be intentional, adding warmth without overwhelming the message.

5. **Key Facts:**
   - **Founding Info:** NECCA is a 501(c)(3) nonprofit organization.
   - **Annual Fundraising Goal:** $225,000, with a current gap of $115,000.
   - **Impact Metrics:** Focus on accessibility through financial aid, community outreach, and youth engagement.
   - **Volunteer Info:** Specific volunteer information is not detailed on the website, but the organization likely relies on community support for its programs.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and encouraging tone. Aim for clarity and warmth in messaging.
   - **Structure:** Use short paragraphs and bullet points to enhance readability, especially when outlining the impact of donations.
   - **Call to Action:** Include strong, clear calls to action that resonate with the audience's desire to support community and personal growth.
   - **Personalization:** Incorporate personalized greetings and acknowledgments in communications to foster a sense of connection with supporters.

This context profile serves as a foundational guide for crafting personalized and engaging content for NECCA, ensuring alignment with their mission, tone, and community-focused activities.

LXCL: 4.75”w x 7.75”hBlack &amp; White Only

Full Page Ad

LXCL:4.75”w x 3.75”hBlack &amp; White Only

1/2 Page Ad

LXCL:4.75”w x 1.75”hBlack &amp; White Only

1/4 Page

LXCL:2.375”w x 1.75”hBlack &amp; White Only

1/8 Page

Support the Circus and send a message at the same time in our Spring Season Show Program Inserts! NECCA creates a show program booklet with options for companies and individuals to purchase ads.&nbsp; We create a black and white insert for each show, with the opportunity for supporters to advertise, which in turn supports NECCA&#39;s programs and outreach. Advertise your company, promote your product, or do a shout out to celebrate a student or performer! The insert will be included in show program booklets for Circus Spectacular (early March), ProTrack 3: Circus Springboard Tour (Mid April - Early May), ProTrack 1 Recital (Mid May), CircusNEXT (Mid May), Flying &amp; Youth Program Recitals (Mid and Late May), ProTrack 2 Showcase (Late May). <ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Full page - 4.75&quot;w x7.75&quot;h - $325</li><li fr-original-style="" style="box-sizing: inherit;">1/2 Page - 4.75&quot;w x 3.75&quot;h - $225</li><li fr-original-style="" style="box-sizing: inherit;">1/4 Page -&nbsp;4.75&quot;w x 1.75&quot;h - $125</li><li fr-original-style="" style="box-sizing: inherit;">1/8 Page - 2.375&quot;w x 1.75&quot;h - $75</li></ul> Please choose the size you would like, and email your ad immediately to our graphic designer, Erika Radcliffe, at <a data-fr-linked="true" fr-original-style="" href="mailto:eradcliffe@necenterforcircusarts.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">eradcliffe@necenterforcircusarts.org</a>.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for supporting NECCA! 🎪 Please email your ad to <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="mailto:eradcliffe@necenterforcircusarts.org" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;">eradcliffe@necenterforcircusarts.org</a> immediately. Deadline for Spring Program Booklet insert is February 15, 2026. - The NECCA Team

Support the Circus and send a message at the same time in our Spring Season Show Program Inserts! NECCA creates a show program booklet with options for companies and individuals to purchase ads.  We create a black and white insert for each show, with the opportunity for supporters to advertise, which in turn supports NECCA's programs and outreach. Advertise your company, promote your product, or do a shout out to celebrate a student or performer! The insert will be included in show program booklets for Circus Spectacular (early March), ProTrack 3: Circus Springboard Tour (Mid April - Early May), ProTrack 1 Recital (Mid May), CircusNEXT (Mid May), Flying &amp; Youth Program Recitals (Mid and Late May), ProTrack 2 Showcase (Late May). <ul><li>Full page - 4.75"w x7.75"h - $325</li><li>1/2 Page - 4.75"w x 3.75"h - $225</li><li>1/4 Page - 4.75"w x 1.75"h - $125</li><li>1/8 Page - 2.375"w x 1.75"h - $75</li></ul> Please choose the size you would like, and email your ad immediately to our graphic designer, Erika Radcliffe, at <a href="mailto:eradcliffe@necenterforcircusarts.org" target="_blank">eradcliffe@necenterforcircusarts.org</a>.

New England Center For Circus Arts

Advertise with NECCA in Spring 2026

Full Page Ad

$325

1/2 Page Ad

$225

1/4 Page

$125

1/8 Page

$75

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