Trudeau Society / Breathe Southern California

### Context Profile for Trudeau Society / Breathe Southern California

#### 1. Organization Mission & Cause
The Trudeau Society, also known as Breathe Southern California, is dedicated to improving lung health and enhancing the quality of life for individuals affected by lung diseases. Their mission focuses on providing education, advocacy, and support for patients and their families, as well as promoting research and awareness about lung health issues. The organization aims to empower communities through knowledge and resources related to pulmonary health.

#### 2. Type of Activities
- **Annual Conferences**: The organization hosts events like the "Pacific Coast Lung Health Conference," which features educational presentations and expert speakers discussing advancements in lung health.
- **Community Programs**: They offer various community outreach initiatives aimed at educating the public about lung diseases and prevention strategies.
- **Fundraising Campaigns**: The organization runs fundraising campaigns to support their programs and initiatives, including donation drives and sponsorship opportunities for events.
- **Educational Resources**: They provide resources and information for patients and families dealing with lung health issues.

#### 3. Tone of Voice
The tone of voice used by the Trudeau Society is **professional yet approachable**. Communications are informative and educational, aiming to inspire and motivate individuals to engage with lung health issues. The language is clear and direct, often using a friendly and supportive tone to foster a sense of community among patients and supporters.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications, maintaining a more formal and professional tone in their written content. This aligns with their mission to provide serious and impactful information regarding lung health.

#### 5. Key Facts
- **Founding Information**: The specific founding date is not provided on the website, but the organization has a long-standing history in lung health advocacy.
- **Scale**: They have conducted a total of 8 forms and 9 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes its commitment to education and community support, suggesting a focus on measurable outcomes in lung health awareness and patient support.
- **Volunteer Information**: The website does not provide explicit details about volunteer opportunities, but it is implied that community involvement is encouraged through events and programs.

#### 6. Writing Guidelines
- **Clarity and Brevity**: Communications should be clear and concise, avoiding jargon to ensure accessibility for all audiences.
- **Professional Language**: Maintain a professional tone while being friendly and supportive.
- **Call to Action**: Include clear calls to action, encouraging engagement with events, donations, or educational resources.
- **Consistent Formatting**: Use consistent formatting for headings, bullet points, and links to enhance readability.
- **Empathy and Support**: Incorporate empathetic language that resonates with individuals affected by lung diseases, fostering a sense of community and support.

This context profile serves as a foundational guide for creating personalized and effective content for the Trudeau Society / Breathe Southern California, ensuring alignment with their mission, values, and communication style.

Join the (VIRTUAL) Phillip Gold, M.D. Distingushed Scholar Lecture!
Make sure to save the EEDS LINK to sign in ON THE DAY AND TIME of the event. We can't wait to see you. CME will be available. 
This event is free.

Philip Gold, M.D. Distinguished Scholar Lecture: Online

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for registering for the Philip Gold, M. D. Distinguished Scholar Lecture being held virtually through Loma Linda University. To access link on the day of event, Wed, June 12th please save <a href="https://www.eeds.com/sign_in.aspx?Sign_in_Code=17aero" style="color:green;text-decoration:inherit;-webkit-user-select:auto;font-weight:700;box-sizing:inherit">the eeds link</a> and make sure to arrive five minutes early. We look forward to your attendance!If. you have any questions don't hesitate to reach out! Monique CarmonaDirector of Communications<a href="mailto:mcarmona@breathesocal.org" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">mcarmona@breathesocal.org</a><a href="https://www.eeds.com/sign_in.aspx?Sign_in_Code=17aero"> </a><a href="https://www.eeds.com/sign_in.aspx?Sign_in_Code=17aero" style="font-weight:700">EEDS LINK TO ENTER</a>

<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"><a href="https://www.eeds.com/sign_in.aspx?Sign_in_Code=17aero%E2%80%8B">EEDS LINK TO JOIN VIRTUALLY</a><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1714432352/n0lvfyfh5qtqul7tan0y.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"><a href="https://www.eeds.com/sign_in.aspx?Sign_in_Code=17aero%E2%80%8B">EEDS LINK TO JOIN VIRTUALLY</a><p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> LOMA LINDA University in association with Breathe Southern California and Trudeau Society Present: Philip Gold, M.D.Distinguished Scholar Lecture: Virtual Online<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Cell Based Therapies for ARDS <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Michael Matthay, MD, Director of the Critical Care Medicine ‐ University of California San Francisco <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"><a href="https://www.eeds.com/sign_in.aspx?Sign_in_Code=17aero%E2%80%8B">EEDS LINK TO JOIN VIRTUALLY</a><p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;min-height:15px;width:100%;box-sizing:inherit;max-width:100%"> About The Speaker<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Michael A. Matthay, MD is a Professor of Medicine and Anesthesia at the University of California at San Francisco and a Senior Associate at the Cardiovascular Research Institute. He is Associate Director of the Critical Care Medicine Training in the Department of Medicine and Associate Director of the Intensive Care Unit.  He received his AB from Harvard University and his MD from the University of Pennsylvania School of Medicine. Dr. Matthay received clinical training in Internal Medicine at the University of Colorado from and in Pulmonary and Critical Care Medicine from the University of California at San Francisco. He also received research training from the Cardiovascular Physiology Laboratory, University of Colorado and the Cardiovascular Research Institute.<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Research Interests:  Dr. Matthay’s basic research is focused on active ion and water transport mechanisms that account for the resolution of pulmonary edema as well as mechanisms that account for alveolar epithelial repair after acute lung injury.  The studies are carried out in several in vivo and in vitro models.  Dr. Matthay’s clinical research is focused on the mechanisms that account for the pathogenesis and resolution of clinical acute lung injury and pulmonary edema.  His laboratory has approximately 5-6 fellows with a mixture of PhD and MD fellows with weekly research conferences that include both basic and clinical research topics.  He also has directed several phase 2 and 3 clinical trials supported by the NIH including ARDS Net and the PETAL networks and been an Investigator for several trials in COVID-19 and sepsis.  He has a major time commitment to training residents, fellows and junior faculty for a career in academic medicine<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Learning Objectives: At the conclusion of this activity, participants should be able to: <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Discuss the mechanisms by which mesenchymal stromal cells can reduce lung injury in pre‐clinical studies Review results of clinical trials for classical ARDS and COVID‐19 ARDS Consider the steps forward to find the treatment responsive sub‐groups of ARDS patients for mesenchymal cells or mesenchymal cell‐derived treatments <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Accreditation Statement: The Loma Linda University School of Medicine is accredited by the Accreditation Council for Continuing Medical Education ﴾ACCME﴿ to provide continuing medical education for physicians. <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;min-height:16px;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Disclosure Statement This program has been planned and implemented in accordance with ACCME essentials and standards. The Loma Linda University School of Medicine Office of Continuing Medical Education relies on its CME faculty to provide program content that is free of commercial bias. Therefore, in accordance with ACCME standards, any faculty and/or provider industry relationships will be disclosed and resolved. <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;min-height:16px;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">Credit Designation: The Loma Linda University School of Medicine designates this live activity for a maximum of 1 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%"><a href="https://www.eeds.com/sign_in.aspx?Sign_in_Code=17aero​">EEDS LINK TO JOIN VIRTUALLY</a><p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;width:100%;box-sizing:inherit;max-width:100%">

Trudeau Society / Breathe Southern California

The Philip Gold, M.D, Distinguished Scholar Lecture - Virtual

Online Via EEDS Link

Philip Gold, M.D. Distinguished Scholar Lecture: Online

Free

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