Association of Field Ornithologists

### Context Profile for the Association of Field Ornithologists (AFO)

1. **Organization Mission & Cause**:
   - The Association of Field Ornithologists (AFO) is dedicated to promoting the study and conservation of birds through research, education, and community engagement. Their mission emphasizes fostering a deeper understanding of ornithology and supporting the development of future ornithologists. They aim to enhance the appreciation of birds and their habitats, advocating for conservation efforts and providing resources for both amateur and professional ornithologists.

2. **Type of Activities**:
   - AFO engages in a variety of activities including:
     - **Research Initiatives**: Supporting ornithological research and studies.
     - **Educational Programs**: Offering resources and training for both aspiring and established ornithologists.
     - **Community Engagement**: Organizing events like the "Flocks Silent Auction Fundraiser" to raise funds for collaborative projects with other ornithological societies.
     - **Publications**: Producing journals and newsletters to disseminate research findings and updates within the ornithological community.

3. **Tone of Voice**:
   - The tone of the AFO's communications is **friendly, professional, and inspiring**. They aim to create an inclusive atmosphere that encourages participation and engagement from both members and the public. The language used is accessible yet informative, appealing to a diverse audience ranging from casual bird watchers to professional ornithologists.

4. **Emoji Usage**:
   - The AFO does not prominently use emojis in their communications. Their content tends to maintain a more traditional and professional appearance, focusing on clear and informative text without the casualness that emojis might convey.

5. **Key Facts**:
   - **Founding Info**: The AFO was established to support the field of ornithology and its practitioners.
   - **Scale**: The organization has a membership base that includes both professionals and enthusiasts in ornithology, engaging in various initiatives and events.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but their initiatives, such as the Flocks Project, highlight their commitment to community support and conservation efforts.
   - **Volunteer Info**: The AFO encourages volunteer participation in their events and initiatives, fostering a community-driven approach to ornithology.

6. **Writing Guidelines**:
   - When creating content for AFO, consider the following guidelines:
     - **Use Clear and Concise Language**: Avoid jargon unless necessary, and explain any technical terms.
     - **Maintain a Friendly and Professional Tone**: Strive for an approachable yet authoritative voice.
     - **Incorporate Calls to Action**: Encourage participation in events, donations, and volunteer opportunities.
     - **Highlight Community and Collaboration**: Emphasize the importance of community engagement and partnerships in their initiatives.
     - **Focus on Education and Conservation**: Content should reflect their commitment to educating the public about birds and advocating for their conservation.

This context profile serves as a foundational guide for creating personalized and effective content for the Association of Field Ornithologists, ensuring alignment with their mission, values, and communication style.

LXCL:Next Level CVC shirt (60% Combed Ring-Spun Cotton, 40% Polyester) in Heather Mauve with the conference logo. Unisex sizing.

T-shirt (size small)

T-shirt (size medium)

T-shirt (size large)

T-shirt (size extra large)

T-shirt (size XXL)

Welcome to our merch shop for the 2025 AFO conference in Ogden, Utah! T-shirts will be available for pre-order and pickup at the conference. At this time, we are only doing conference pickups (no shipping). Every purchase you make directly supports the conference. See you soon! If the size that you are interested in is sold out, please email <a fr-original-style="" href="mailto:matthewbshumar@gmail.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">matthewbshumar@gmail.com</a> to be added to a waitlist. We may have extras, and if demand is large enough, we can increase the production order. ------------------- Please note: We are using Zeffy for non-profits to handle registration &amp; swag sales for the conference, at no cost to AFO. During checkout, Zeffy will default to adding a suggested donation to fund the platform. You are under no obligation to do this and can easily set it to Other: $0.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for shopping with us and for supporting our annual meeting in Ogden, Utah. Your support directly contributes to our mission and helps us make a positive impact. We look forward to seeing you soon! Matthew B. Shumar<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1750860360/wysiwyg/d77ppat1zybu8lnaishl.png" style="width: 126px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 126px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">AFO President Rebecka Brasso<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1750860386/wysiwyg/e7guc8jslyuws4edx04h.png" style="width: 127px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 127px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">AFO Vice President

Welcome to our merch shop for the 2025 AFO conference in Ogden, Utah! T-shirts will be available for pre-order and pickup at the conference. At this time, we are only doing conference pickups (no shipping). Every purchase you make directly supports the conference. See you soon! If the size that you are interested in is sold out, please email <a href="mailto:matthewbshumar@gmail.com" target="_blank">matthewbshumar@gmail.com</a> to be added to a waitlist. We may have extras, and if demand is large enough, we can increase the production order. ------------------- Please note: We are using Zeffy for non-profits to handle registration &amp; swag sales for the conference, at no cost to AFO. During checkout, Zeffy will default to adding a suggested donation to fund the platform. You are under no obligation to do this and can easily set it to Other: $0.