American Institute Of Graphic Arts

### Context Profile for American Institute of Graphic Arts (AIGA San Diego)

1. **Organization Mission & Cause:**
   - The AIGA San Diego chapter aims to enhance the local creative community by providing educational, career enhancement, and social opportunities for professional designers, educators, students, and design enthusiasts. They focus on various fields including graphic design, UX design, photography, illustration, and web development. The organization is part of a national network that has been influential in the design community since its founding in 1914.

2. **Type of Activities:**
   - AIGA San Diego organizes events such as speaker series, workshops, and networking opportunities. The recent campaign highlighted the "AIGA San Diego Tijuana Intrépido Speaker Series featuring Richard Danne," which included a visual presentation, discussions, and opportunities for attendees to engage with the speaker and purchase signed books. Other activities include community-building events that foster connections among design professionals.

3. **Tone of Voice:**
   - The tone of the AIGA San Diego communications is professional yet friendly and inviting. It is inspiring and engaging, aiming to foster a sense of community and excitement about design. The language is clear and accessible, often encouraging participation and connection among members.

4. **Emoji Usage:**
   - The organization does utilize emojis in their communications, albeit sparingly. For example, they used a location pin emoji (📍) in their email reminders to highlight event details. This suggests a casual and modern approach to communication, appealing to a younger audience while maintaining professionalism.

5. **Key Facts:**
   - **Founding Info:** AIGA San Diego has been active since 1987 and is part of the national AIGA network founded in 1914.
   - **Scale:** The chapter is recognized as a significant contributor to the local design community and has been cited as one of the hottest design communities in the nation.
   - **Impact Metrics:** While specific metrics are not detailed on the website, the chapter's events provide educational and networking opportunities, indicating a strong community impact.
   - **Volunteer Info:** The organization likely relies on volunteers for events, although specific volunteer opportunities or metrics are not detailed on the website.

6. **Writing Guidelines:**
   - Content should maintain a professional yet approachable tone, using clear and engaging language. Use of headings, bullet points, and short paragraphs is encouraged for readability. Incorporate community-focused language that emphasizes connection and inspiration. Emojis can be used to enhance engagement but should remain appropriate to the context. Personalization in communications (e.g., using the recipient's first name) is effective and should be continued.

### Summary
This context profile provides a comprehensive overview of AIGA San Diego, focusing on their mission, activities, tone, and communication style. Future content should reflect their commitment to community engagement and professional development in the design field, while maintaining an inviting and inspiring tone.

Admission for AIGA Members

General Admission

Admission for Full Time Students

Purchase the book: Shooting for the Stars

This event, produced by AIGA San Diego Tijuana, features an expansive visual presentation by Richard Danne with projects from his stellar new book: Shooting for the Stars, a six-decade celebration of timeless design. The book’s 248 colorful pages include successful programs and projects which have stood the test of time – for diverse clients like NASA to FIT; Paramount to AT&T; large budgets to small; all with strong concepts and enduring design solutions. Each project is captioned with a date to appreciate the longevity of the design. Plus, many stories reveal how the projects evolved, some in surprising ways, like when Richard was stranded after a presentation in Saudi Arabia, with a total lock-down of airspace.  The schedule for this installment of Intrépido:<ul><li style="font-family:Helvetica;font-size:14px;color:rgb(0, 0, 0);box-sizing:inherit">6:00 pm - Connect over light bites and drinks: reconnect with old friends and build new bonds with our vibrant community of like-minded people.  </li><li style="font-family:Helvetica;font-size:14px;color:rgb(0, 0, 0);box-sizing:inherit">6:30 pm - Be inspired by a master: experience the stories firsthand as Richard delves into the details behind his most celebrated work  </li><li style="font-family:Helvetica;font-size:14px;color:rgb(0, 0, 0);box-sizing:inherit">7:15 pm - Engage in thoughtful conversation: pose your most burning questions to learn more about Richard’s lifetime of dedication to visual communication. </li><li style="font-family:Helvetica;font-size:14px;color:rgb(0, 0, 0);box-sizing:inherit">7:45 pm - Take home a signed copy of Stars: bring your own book or pre-purchase a copy when you register online. A limited number of books may be on hand at the event. </li></ul>Richard Danne's work is a testament to the power of simplicity and clarity. His presence offers a unique opportunity to gain a deeper appreciation for our craft. We're delighted to host this event at the Mingei, the perfect setting for an evening of inspiration and connection. We look forward to sharing this memorable night with you! A special thank you to our sponsors: Visual Asylum, MiresBall, Design Innovation Institute, Miriello, and Studio Conover. -------------------------------About Richard Danne------------------------------- Richard Danne was born and raised in Oklahoma. After graduating from Oklahoma State University and attending UCLA’s Graduate School of Design, he and wife Barbara headed for New York City. He became a partner at Gips and Danne in 1964 and in 1973 established the acclaimed design firm, Danne & Blackburn (D&B), with Bruce Blackburn. When D&B dissolved in 1986, Richard launched Richard Danne & Associates, later DanneDesign. He and Barbara currently live in Napa, California.  Richard’s work focuses on brand identity and communication design with emphasis on both words and visuals. His guiding principle, “create work that has beauty, simplicity, and permanence,” is evident in design programs for corporations, educational institutions, museums, medical centers, and government agencies, including the National Aeronautics and Space Administration (NASA), now one of the world’s most recognized design programs, which received the US Presidential Award for Design Excellence and NASA’s Exceptional Public Achievement Medal.  Richard is also well-respected for his contributions to design leadership. In 1974, he was invited to join the elite Alliance Graphique Internationale (AGI) and served as AGI/USA president for eight years. He was elected national president of AIGA in 1977 and later founding president of the New York chapter. In 2014, he received the prestigious AIGA Medal and was honored in 2018 with a Fellow award by AIGA San Francisco.    Shooting for the Stars: Six Decades of Timeless Design celebrates Richard Danne’s illustrious career through colorful photographs of countless award-winning design programs, fascinating stories behind the work, and highlights of his service to the design community. Professionals, historians, educators, and students will enjoy and benefit from this book.  --------------------------About AIGA SDTJ--------------------------<p style="margin:0px 0px 1.5em;padding:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:freight-text-pro, serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1;width:100%">The San Diego Tijuana chapter of AIGA, the professional association for design, has been a dynamic contributor to the local creative community since 1987. The chapter is part of the national network founded in 1914 in New York City as the American Institute of Graphic Arts, which has since changed its name to “AIGA, the professional association for design” in 2005. <p style="margin:0px 0px 1.5em;padding:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:freight-text-pro, serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1;width:100%">HOW and Print magazines have cited AIGA San Diego Tijuana as “one of the hottest communities for design in the nation.” Our local events provide educational, career enhancement and social opportunities for professional designers, educators, students and design enthusiasts in various fields including graphic design, UX design, photography, illustration, web development and more.<p style="margin:0px 0px 10px;padding:0px;box-sizing:border-box;font-family:neue-haas-grotesk-text, sans-serif;font-style:normal;font-weight:700;color:rgb(0, 0, 0);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1;width:100%">Questions?<p style="margin:0px;padding:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:freight-text-pro, serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1;width:100%">Contact the chapter directly at: info@sandiego.aiga.org

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting AIGA San Diego Tijuana. Ticket proceeds ensure we can host inspiring events like this, fund scholarships for local design students, and help protect the future of our chapter. If you would like to get more involved as a volunteer or some other capacity, let's talk! I also welcome your thoughts on future events ranging from our speaker series to workshops, and beyond.  See you soon-- Best,Noelle LangstonVolunteer Chapter Administratornoelle@sandiego.aiga.org

This event, produced by AIGA San Diego Tijuana, features an expansive visual presentation by Richard Danne with projects from his stellar new book: Shooting for the Stars, a six-decade celebration of timeless design. The book’s 248 colorful pages include successful programs and projects which have stood the test of time – for diverse clients like NASA to FIT; Paramount to AT&amp;T; large budgets to small; all with strong concepts and enduring design solutions. Each project is captioned with a date to appreciate the longevity of the design. Plus, many stories reveal how the projects evolved, some in surprising ways, like when Richard was stranded after a presentation in Saudi Arabia, with a total lock-down of airspace.  The schedule for this installment of Intrépido:<ul><li>6:00 pm - Connect over light bites and drinks: reconnect with old friends and build new bonds with our vibrant community of like-minded people.  </li><li>6:30 pm - Be inspired by a master: experience the stories firsthand as Richard delves into the details behind his most celebrated work  </li><li>7:15 pm - Engage in thoughtful conversation: pose your most burning questions to learn more about Richard’s lifetime of dedication to visual communication. </li><li>7:45 pm - Take home a signed copy of Stars: bring your own book or pre-purchase a copy when you register online. A limited number of books may be on hand at the event. </li></ul>Richard Danne's work is a testament to the power of simplicity and clarity. His presence offers a unique opportunity to gain a deeper appreciation for our craft. We're delighted to host this event at the Mingei, the perfect setting for an evening of inspiration and connection. We look forward to sharing this memorable night with you! A special thank you to our sponsors: Visual Asylum, MiresBall, Design Innovation Institute, Miriello, and Studio Conover. -------------------------------About Richard Danne------------------------------- Richard Danne was born and raised in Oklahoma. After graduating from Oklahoma State University and attending UCLA’s Graduate School of Design, he and wife Barbara headed for New York City. He became a partner at Gips and Danne in 1964 and in 1973 established the acclaimed design firm, Danne &amp; Blackburn (D&amp;B), with Bruce Blackburn. When D&amp;B dissolved in 1986, Richard launched Richard Danne &amp; Associates, later DanneDesign. He and Barbara currently live in Napa, California.  Richard’s work focuses on brand identity and communication design with emphasis on both words and visuals. His guiding principle, “create work that has beauty, simplicity, and permanence,” is evident in design programs for corporations, educational institutions, museums, medical centers, and government agencies, including the National Aeronautics and Space Administration (NASA), now one of the world’s most recognized design programs, which received the US Presidential Award for Design Excellence and NASA’s Exceptional Public Achievement Medal.  Richard is also well-respected for his contributions to design leadership. In 1974, he was invited to join the elite Alliance Graphique Internationale (AGI) and served as AGI/USA president for eight years. He was elected national president of AIGA in 1977 and later founding president of the New York chapter. In 2014, he received the prestigious AIGA Medal and was honored in 2018 with a Fellow award by AIGA San Francisco.    Shooting for the Stars: Six Decades of Timeless Design celebrates Richard Danne’s illustrious career through colorful photographs of countless award-winning design programs, fascinating stories behind the work, and highlights of his service to the design community. Professionals, historians, educators, and students will enjoy and benefit from this book.  --------------------------About AIGA SDTJ--------------------------<p style="margin:0px 0px 1.5em;padding:0px;box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1;width:100%;max-width:100%">The San Diego Tijuana chapter of AIGA, the professional association for design, has been a dynamic contributor to the local creative community since 1987. The chapter is part of the national network founded in 1914 in New York City as the American Institute of Graphic Arts, which has since changed its name to “AIGA, the professional association for design” in 2005. <p style="margin:0px 0px 1.5em;padding:0px;box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1;width:100%;max-width:100%">HOW and Print magazines have cited AIGA San Diego Tijuana as “one of the hottest communities for design in the nation.” Our local events provide educational, career enhancement and social opportunities for professional designers, educators, students and design enthusiasts in various fields including graphic design, UX design, photography, illustration, web development and more.<p style="margin:0px 0px 10px;padding:0px;box-sizing:border-box;font-style:normal;font-weight:700;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1;width:100%;max-width:100%">Questions?<p style="margin:0px;padding:0px;box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1;width:100%;max-width:100%">Contact the chapter directly at: info@sandiego.aiga.org

American Institute Of Graphic Arts

AIGA San Diego Tijuana Intrépido Speaker Series featuring Richard Danne

Mingei International Museum @ Balboa Park

Admission for AIGA Members

$15

General Admission

$20

Admission for Full Time Students

$5

Purchase the book: Shooting for the Stars

$35

Add a donation for American Institute Of Graphic Arts