American Medical Writers Association, Northern California Chapter

**Context Profile for American Medical Writers Association, Northern California Chapter**

1. **Organization Mission & Cause:**
   - The American Medical Writers Association (AMWA) Northern California Chapter is dedicated to promoting excellence in medical communication. Their mission is to support medical writers and editors in their professional development and to foster a community of professionals who contribute to the advancement of medical and scientific knowledge. The organization emphasizes the importance of clear and accurate communication in the medical field to improve public health outcomes.

2. **Type of Activities:**
   - **Conferences and Workshops:** The chapter organizes events such as the "AMWA NorCal 2026 Pacific Coast Conference," which focus on navigating changes in the medical writing landscape.
   - **Professional Development:** Offers resources and events for skill enhancement and networking among medical writers.
   - **Community Engagement:** Provides platforms for members to connect, share knowledge, and collaborate on projects.

3. **Tone of Voice:**
   - The tone is professional yet approachable, aiming to inspire and inform its members. The language used is clear and precise, reflecting the organization's focus on effective communication in the medical field. There is an emphasis on community and support, with a friendly undertone to encourage participation and engagement.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their communications. The focus is on maintaining a professional and formal tone, which aligns with their mission of promoting excellence in medical writing.

5. **Key Facts:**
   - **Founding Info:** Part of the larger American Medical Writers Association, a well-established organization in the field of medical communication.
   - **Scale and Impact:** The Northern California Chapter serves a regional community of medical writers and editors, providing them with resources and opportunities for professional growth.
   - **Volunteer Info:** The chapter likely relies on volunteers for organizing events and managing chapter activities, although specific details are not highlighted on the website.

6. **Writing Guidelines:**
   - **Clarity and Precision:** Ensure all communications are clear and precise, reflecting the organization's commitment to high standards in medical writing.
   - **Professional and Supportive Tone:** Maintain a professional tone that is supportive and encouraging to foster a sense of community among members.
   - **Formal Structure:** Use a formal structure in written communications, avoiding casual language or informal expressions.
   - **Focus on Engagement:** Encourage engagement through informative content that highlights the benefits of participation in events and the community.

This context profile provides a comprehensive understanding of the American Medical Writers Association, Northern California Chapter, focusing on their mission, activities, and communication style to aid in generating personalized and effective content.

Event to occur virtually over Zoom. Link to be provided upon completion of registration.

General Admission

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Hello&nbsp;</span><span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">,</span></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></span></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Thank you for registering for the AMWA NorCal Freelance Forum: Embracing the Business Owner Mindset with Robin Walker, Business Coach &amp; Strategist.</span></p><table align="center" border="0" cellpadding="0" cellspacing="0" fr-original-style="color: rgb(57, 57, 77); font-family: Arial; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 536.007px;" id="isPasted" style="color: rgb(57, 57, 77); font-family: Arial; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 536.007px; border: none; border-collapse: collapse; empty-cells: show; max-width: 100%; box-sizing: inherit;"><tbody fr-original-style="" style="box-sizing: inherit;"><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="margin: 0px; height: 40px;" style="margin: 0px; height: 40px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></span></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td colspan="2" fr-original-style="margin: 0px; font-size: 13px; color: rgb(57, 57, 77); font-family: Arial; vertical-align: top; line-height: 20px;" style="margin: 0px; font-size: 13px; color: rgb(57, 57, 77); font-family: Arial; vertical-align: top; line-height: 20px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">&nbsp;Please find information about this meeting below:</span></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td colspan="2" fr-original-style="margin: 0px;" style="margin: 0px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><table fr-original-style="width: 536.007px; border-radius: 10px; background-color: rgb(247, 247, 252);" style="width: 536.007px; border-radius: 10px; background-color: rgb(247, 247, 252); border: none; border-collapse: collapse; empty-cells: show; max-width: 100%; box-sizing: inherit;"><tbody fr-original-style="" style="box-sizing: inherit;"><tr fr-original-style="" style="box-sizing: inherit;"><td colspan="3" fr-original-style="margin: 0px; padding-left: 16px; vertical-align: top; padding-top: 18px;" style="margin: 0px; padding-left: 16px; vertical-align: top; padding-top: 18px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">AMWA NorCal Freelance Forum: Embracing the Business Owner Mindset with Robin Walker, Business Coach &amp; Strategist<br fr-original-style="" style="box-sizing: inherit;"></span></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135);" style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135); min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Date &amp; Time</span></td><td fr-original-style="margin: 0px; vertical-align: top; padding-top: 16px;" style="margin: 0px; vertical-align: top; padding-top: 16px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">June 03, 2025 06:00 PM Pacific Time (US and Canada)</span></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135);" style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135); min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Meeting ID</span></td><td fr-original-style="margin: 0px; vertical-align: top; padding-top: 16px;" style="margin: 0px; vertical-align: top; padding-top: 16px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;">818 8086 7243</td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135);" style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135); min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Passcode</span></td><td fr-original-style="margin: 0px; vertical-align: top; padding-top: 16px;" style="margin: 0px; vertical-align: top; padding-top: 16px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">038186</span></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135);" style="margin: 0px; padding-left: 16px; padding-top: 16px; height: 18px; width: 99.8177px; vertical-align: top; color: rgb(116, 116, 135); min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;">Zoom Link:</td><td fr-original-style="margin: 0px; vertical-align: top; padding-top: 16px;" style="margin: 0px; vertical-align: top; padding-top: 16px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;">https://us06web.zoom.us/meeting/register/n5-Wnl6OSm6KtEgz2PWauw&nbsp;<br fr-original-style="" style="box-sizing: inherit;"></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="margin: 0px; height: 16px; width: 114.818px;" style="margin: 0px; height: 16px; width: 114.818px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><br fr-original-style="" style="box-sizing: inherit;"></td><td fr-original-style="margin: 0px;" style="margin: 0px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></span></td></tr></tbody></table></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td colspan="2" fr-original-style="margin: 0px; vertical-align: top; line-height: 25px; padding-top: 12px; padding-bottom: 5px; color: rgb(57, 57, 77); text-decoration: underline;" style="margin: 0px; vertical-align: top; line-height: 25px; padding-top: 12px; padding-bottom: 5px; color: rgb(57, 57, 77); text-decoration: underline; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Add to Calendar(.ics) &nbsp;| &nbsp; Add to Google Calendar &nbsp;| &nbsp; Add to Yahoo Calendar</span></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td colspan="2" fr-original-style="margin: 0px; font-size: 13px; color: rgb(57, 57, 77); font-family: Arial; vertical-align: top; line-height: 20px; padding-bottom: 5px;" style="margin: 0px; font-size: 13px; color: rgb(57, 57, 77); font-family: Arial; vertical-align: top; line-height: 20px; padding-bottom: 5px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><br fr-original-style="" style="box-sizing: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">To edit or cancel your registration details, click here.</span></td></tr><tr fr-original-style="" style="box-sizing: inherit;"><td colspan="2" fr-original-style="margin: 0px; font-size: 13px; color: rgb(57, 57, 77); font-family: Arial; vertical-align: top; line-height: 20px; padding-top: 10px; padding-bottom: 5px;" style="margin: 0px; font-size: 13px; color: rgb(57, 57, 77); font-family: Arial; vertical-align: top; line-height: 20px; padding-top: 10px; padding-bottom: 5px; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Please submit any questions to: lkerr@amwancal.org.</span></td></tr></tbody></table><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></span></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Lauren Kerr</span></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">Programs Chair, AMWA/NorCal Chapter</span></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: inherit;">lkerr@amwancal.org</span></p>

<table><tbody><tr><td><table><tbody><tr><td><table><tbody><tr><td><table><tbody><tr><td><img alt="" style="border:0px;height:auto;outline:none;text-decoration:none;vertical-align:bottom;padding:0px 1px;display:inline !important;opacity:0.4;position:relative;cursor:pointer;user-select:none;box-sizing:inherit;max-width:100%" /></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td><table><tbody><tr><td><table><tbody><tr><td><table><tbody><tr><td><img alt="" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747704815/wysiwyg/ujujfkoktx4hbtcqi4vc.png" style="cursor:pointer;outline:none;border:0px;height:auto;text-decoration:none;vertical-align:bottom;padding:0px 1px;display:inline !important;position:relative;user-select:none;box-sizing:inherit;max-width:100%" /></td></tr></tbody></table></td></tr></tbody></table><table><tbody><tr><td><table><tbody><tr><td><p style="font-weight:bold;display:block;margin:0px;padding:0px;font-style:normal;font-weight:bold;line-height:33px;letter-spacing:normal;text-align:left;box-sizing:inherit">Join us for the next AMWA NorCal Freelance Forum!</p><p style="margin:10px 0px;padding:0px;line-height:24px;text-align:left;box-sizing:inherit"><span>Many of us did not start out as business owners. Sometimes we figure things out, but other times we find ourselves wondering, "How am I supposed to know what to do about _________?"<br /><br />Meet up with like-minded fellow medical communicators and get helpful coaching from business consultant Robin Walker at our upcoming Freelance Forum:</span><br /><br /><strong>Embracing the Business Owner Mindset: Habits, Scripts, and Strategies to Grow Your Business and Your Confidence</strong><br /><br /><span>In this workshop, we will start with a fun quiz to see where you may be holding back in your business. We will explore what it means to have a business owner mindset, how this influences your business decisions (or overthinking these decisions). Then we will move into how to overcome these limitations through habit changes, scripts to use, and strategies you can adapt to your personal business roadblocks.</span><span> </span></p><p style="box-sizing:inherit"> </p><p style="box-sizing:inherit"><strong>Date: </strong>Tuesday, June 3, 2025</p><p style="margin:10px 0px;padding:0px;line-height:24px;text-align:left;box-sizing:inherit"><strong>Time:</strong> 6-7 pm PST<br /><strong>Location:</strong> Zoom<br /><strong>Cost:</strong> $20</p><p style="font-weight:bold;display:block;margin:0px;padding:0px;font-style:normal;font-weight:bold;line-height:51px;letter-spacing:normal;text-align:left;box-sizing:inherit"><span>Registration</span></p><p style="margin:10px 0px;padding:0px;line-height:24px;text-align:left;box-sizing:inherit"><strong>To register, </strong>please click the Add+ button on the right of this page.</p><p style="margin:10px 0px;padding:0px;line-height:24px;text-align:left;box-sizing:inherit"><br /></p><p style="font-weight:bold;display:block;margin:0px;padding:0px;font-style:normal;font-weight:bold;line-height:51px;letter-spacing:normal;text-align:left;box-sizing:inherit"><span>Important notes</span></p><p style="margin:10px 0px;padding:0px;line-height:24px;text-align:left;box-sizing:inherit"><strong>This virtual forum will be limited to <u>30</u> people. </strong>It is a live event that will <em>not</em> be recorded. AMWA NorCal members receive this invitation first, so sign up quickly if you are interested!</p></td></tr></tbody></table></td></tr></tbody></table><table><tbody><tr><td><table><tbody><tr><td><br /></td></tr></tbody></table></td></tr></tbody></table><table><tbody><tr><td><table><tbody><tr><td><p style="font-weight:bold;display:block;margin:0px;padding:0px;font-style:normal;font-weight:bold;line-height:51px;letter-spacing:normal;text-align:left;box-sizing:inherit"><span>Meet the Facilitator</span></p></td></tr></tbody></table></td></tr></tbody></table><table><tbody><tr><td><table><tbody><tr><td><table><tbody><tr><td><img alt="" style="cursor:pointer;outline:none;border:0px;height:auto;text-decoration:none;vertical-align:bottom;opacity:0.4;position:relative;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></td></tr></tbody></table><table><tbody><tr><td><strong>Robin Walker</strong> is a business strategist and speaker who helps business owners and leaders narrow focus, take action, and plan strategically so they can increase their income and time doing what they love. She has a passion for helping business owners bridge the gap between being experts in their field and successful business development. She has a bachelor's degree from University of Illinois and a master's degree from Roosevelt University, as well as over 20 years of business and instructional experience. </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>

American Medical Writers Association, Northern California Chapter

AMWA NorCal Freelance Forum - Embracing the Business Owner Mindset with Robin Walker, Business Coach & Strategist

General Admission

$20