Technical Association Of The Pulp & Paper Industry Inc

### Context Profile for Technical Association Of The Pulp & Paper Industry Inc (TAPPI)

#### 1. Organization Mission & Cause
**Mission:** TAPPI is dedicated to advancing the pulp, paper, and allied industries through innovation, education, and advocacy. Their mission emphasizes fostering collaboration among industry professionals, educators, and students to enhance the future of the pulp and paper sector.

**Cause:** TAPPI aims to bridge the gap between education and industry, focusing on workforce development and the promotion of STEM (Science, Technology, Engineering, and Mathematics) education within the context of the pulp and paper industries.

#### 2. Type of Activities
- **Conferences:** TAPPI organizes events such as the "Auburn Pulp and Paper Foundation Joint Fall Conference," which includes technical sessions, keynote speakers, and networking opportunities for students and industry professionals.
- **Workshops and Technical Sessions:** These sessions focus on innovation, sustainability, and workforce development, providing a platform for sharing knowledge and best practices.
- **Industry Showcases:** Events like the APPF Industry Showcase allow member companies to connect with students and recruit talent.
- **Fundraising Activities:** Silent auctions and banquet dinners are part of their fundraising efforts to support educational initiatives.

#### 3. Tone of Voice
- **Friendly and Professional:** The language used on the website and in communications is approachable yet maintains a professional tone. It aims to inspire and engage participants, particularly students and industry newcomers.
- **Encouraging and Inclusive:** The content encourages participation and emphasizes the importance of collaboration and innovation in shaping the future of the industry.

#### 4. Emoji Usage
- **Moderate Usage:** TAPPI uses emojis in their communications to add a friendly and engaging touch. Common emojis include:
  - 🗓 (calendar) for event dates
  - 🎓 (graduation cap) for educational themes
  - 🔍 (magnifying glass) for exploration and discovery
  - 🍽 (plate and cutlery) for dining events
- **Frequency:** Emojis are used strategically in event promotions and emails to highlight key information and create a more inviting atmosphere.

#### 5. Key Facts
- **Founding Info:** TAPPI was established to support the pulp and paper industry, focusing on education and innovation.
- **Scale:** The organization has a significant reach within the industry, connecting professionals, educators, and students.
- **Impact Metrics:** While specific metrics are not detailed on the website, the focus on workforce development and educational outreach suggests a commitment to measurable impact in these areas.
- **Volunteer Info:** Opportunities for involvement are likely available, especially through events and conferences, but specific volunteer metrics were not found on the website.

#### 6. Writing Guidelines
- **Style:** Use a clear, concise, and engaging writing style that reflects the professional nature of the organization while remaining accessible to students and industry newcomers.
- **Structure:** Use headings, bullet points, and lists to organize information effectively, making it easy for readers to digest key points.
- **Call to Action:** Incorporate strong calls to action that encourage participation in events, registration for conferences, and engagement with educational initiatives.
- **Inclusive Language:** Ensure language is inclusive and welcoming, particularly when addressing students and diverse audiences within the industry.

### Summary
This context profile provides a comprehensive overview of TAPPI's mission, activities, tone, and communication style. It serves as a valuable resource for generating personalized and effective content that aligns with the organization's goals and audience expectations.

LXCL:Includes access to all conference sessions, the silent auction fundraiser, banquet dinner, and APPF Business Meeting.

Full Conference

LXCL:Join us for the banquet dinner and keynote address by Laurent Sellier, President &amp; CEO N. America, Smurfit Westrock.

Banquet Dinner Only

LXCL:Reserve a table for up to 8 guests for an exclusive dining experience.

Banquet Dinner Only - 8 TopTable

LXCL:Available as an add-on for full conference and dinner-only registrations.

Additional Banquet Dinner Guest

<div fr-original-style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;" id="isPasted" style='font-family: "Segoe UI"; font-size: 14px; font-style: normal; font-weight: 400; line-height: 20px; width: 100%; box-sizing: inherit;'>Welcome to the 2025 Auburn Pulp &amp; Paper Annual Fall Conference Registration Page! 🗓 Conference Dates: September 10&ndash;12, 2025 Join us for an immersive three-day experience that brings together students, educators, industry professionals, and innovators to celebrate and shape the future of the pulp, paper, and allied industries. From hands-on recruiting events and student showcases to thought-provoking technical sessions and inspiring keynote speakers, this year&rsquo;s conference is designed to bridge the gap between education and industry. 🎓 2025 Theme: &ldquo;STEM to STEAM: Building the Future of Pulp &amp; Paper from Classrooms to Careers&rdquo; This theme reflects our commitment to fostering creativity, innovation, and workforce development across every stage of the talent pipeline&mdash;from K&ndash;12 outreach to professional advancement.<hr fr-original-style="" style="clear: both; user-select: none; break-after: page; box-sizing: inherit;"><h3 fr-original-style="" style="box-sizing: inherit;">🔍 What to Expect:</h3><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Technical Sessions centered on STEAM education, innovation, and workforce development.</li><li fr-original-style="" style="box-sizing: inherit;">Mid-day Keynote by Jim Thompson, founder of iPulp Media.</li><li fr-original-style="" style="box-sizing: inherit;">Banquet Dinner &amp; Keynote Address by Laurent Sellier, President and CEO, Smurfit WestRock North America.</li><li fr-original-style="" style="box-sizing: inherit;">APPF Industry Showcase on Wednesday morning, exclusively for APPF member companies to recruit and connect with Auburn&rsquo;s top talent.</li></ul><hr fr-original-style="" style="clear: both; user-select: none; break-after: page; box-sizing: inherit;"><h3 fr-original-style="" style="box-sizing: inherit;">📝 Registration Options&nbsp;</h3><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Full Conference &ndash; $400 Includes access to all sessions, the silent auction fundraiser, banquet dinner, and the APPF Business Meeting.</li><li fr-original-style="" style="box-sizing: inherit;">Banquet Dinner Only &ndash; $175 Join us for an evening of celebration and inspiration with our keynote speaker.</li><li fr-original-style="" style="box-sizing: inherit;">Banquet Dinner Table (8 Guests) &ndash; $1,500 Reserve a full table for a premium group dining experience.</li><li fr-original-style="" style="box-sizing: inherit;">Additional Dinner Guest &ndash; $175 Add-on option for full conference or dinner-only attendees.</li></ul><hr fr-original-style="" style="clear: both; user-select: none; break-after: page; box-sizing: inherit;"><h3 fr-original-style="" style="box-sizing: inherit;">🏢 APPF Industry Showcase</h3>📅 Wednesday, September 10 | 🕗 8:00 AM &ndash; 11:00 AM | 📍 Gavin Garden Theme: &ldquo;Popsicles &amp; Paper&rdquo; Exclusively for APPF Member Companies, this showcase offers a fun and engaging way to connect with Auburn&rsquo;s top engineering students and introduce them to exciting careers in the Pulp, Paper, and Allied Industries. What to Expect:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Interactive browse session with company displays and recruiting tables in a relaxed, outdoor setting.</li><li fr-original-style="" style="box-sizing: inherit;">Free popsicles for students to encourage casual conversations and meaningful engagement.</li><li fr-original-style="" style="box-sizing: inherit;">A chance to highlight your company&rsquo;s innovations, culture, and career opportunities.</li><li fr-original-style="" style="box-sizing: inherit;">Exclusive interview sessions immediately following the showcase.</li></ul><hr fr-original-style="" style="clear: both; user-select: none; break-after: page; box-sizing: inherit;"><h3 fr-original-style="" style="box-sizing: inherit;">🧠 Technical Session Theme</h3>&ldquo;STEM to STEAM: Building the Future of Pulp &amp; Paper from Classrooms to Careers&rdquo;Session Highlights:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Presentations from industry leaders and academic experts on innovation, sustainability, and data-driven decision-making.</li><li fr-original-style="" style="box-sizing: inherit;">Brief introductions and presentations by current Auburn University pulp and paper students.</li><li fr-original-style="" style="box-sizing: inherit;">Real-world examples of how creativity and technical expertise are shaping the future of the industry.</li></ul><hr fr-original-style="" style="clear: both; user-select: none; break-after: page; box-sizing: inherit;"><h3 fr-original-style="" style="box-sizing: inherit;">🍽 Banquet Dinner Keynote Speaker</h3>Laurent Sellier President &amp; CEO, Smurfit WestRock North America Laurent brings over 30 years of international experience in the pulp and paper sector. He has held leadership roles across Europe and now leads Smurfit WestRock North America&mdash;a powerhouse formed from the 2024 merger of Smurfit Kappa and WestRock. Keynote Topics:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">The future of sustainable packaging &nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">The role of STEM in shaping the next generation of industry leaders&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">How global collaboration is driving innovation in pulp and paper</li></ul><hr fr-original-style="" style="clear: both; user-select: none; break-after: page; box-sizing: inherit;"><h3 fr-original-style="" style="box-sizing: inherit;">🏨 Accommodations</h3>Discounted rooms are available at the Graduate by Hilton. Book by August 22 to secure the special rate: 👉 <a fr-original-style="" href="https://aub.ie/appf-hotel" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Reserve Your Room</a>&nbsp;(https://aub.ie/appf-hotel)<hr fr-original-style="" style="clear: both; user-select: none; break-after: page; box-sizing: inherit;"><h3 fr-original-style="" style="box-sizing: inherit;">🎓 Be Part of the Future</h3>Don&rsquo;t miss this opportunity to connect with industry leaders, scholars, and innovators shaping the future of pulp and paper. </div>

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for the 2025 Auburn Pulp &amp; Paper Annual Fall Conference, taking place September 10&ndash;12, 2025 at Auburn University! We&rsquo;re thrilled to have you join us for this exciting three-day event, where students, educators, and industry professionals will come together to explore this year&rsquo;s theme: &ldquo;STEM to STEAM: Building the Future of Pulp &amp; Paper from Classrooms to Careers&rdquo; Here&rsquo;s what you can look forward to:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Inspiring technical sessions featuring industry leaders and Auburn students &nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">The APPF Exclusive Industry Showcase: &ldquo;Popsicles &amp; Paper&rdquo; (Sept. 10, 8&ndash;11 AM) &nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">A mid-day keynote by Jim Thompson, founder of iPulp Media &nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Our signature Banquet Dinner featuring student introductions and a keynote address by Laurent Sellier, President &amp; CEO of Smurfit WestRock North America</li></ul>Location:&nbsp;The Graduate, Auburn University&nbsp;Accommodations: Discounted rooms available at the Graduate by Hilton &ndash; Book by August 22 via <a fr-original-style="" href="https://aub.ie/appf-hotel" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://aub.ie/appf-hotel</a> We&rsquo;ll be in touch with more details as the event approaches. In the meantime, if you have any questions, feel free to reach out to us at <a fr-original-style="" href="mailto:gehlins@auburn.edu" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">gehlins@auburn.edu</a>. We can&rsquo;t wait to welcome you to Auburn this fall! Warm regards, The APPF Conference Team

<div>Welcome to the 2025 Auburn Pulp &amp; Paper Annual Fall Conference Registration Page! 🗓 Conference Dates: September 10–12, 2025 Join us for an immersive three-day experience that brings together students, educators, industry professionals, and innovators to celebrate and shape the future of the pulp, paper, and allied industries. From hands-on recruiting events and student showcases to thought-provoking technical sessions and inspiring keynote speakers, this year’s conference is designed to bridge the gap between education and industry. 🎓 2025 Theme: “STEM to STEAM: Building the Future of Pulp &amp; Paper from Classrooms to Careers” This theme reflects our commitment to fostering creativity, innovation, and workforce development across every stage of the talent pipeline—from K–12 outreach to professional advancement.<hr />🔍 What to Expect:<ul><li>Technical Sessions centered on STEAM education, innovation, and workforce development.</li><li>Mid-day Keynote by Jim Thompson, founder of iPulp Media.</li><li>Banquet Dinner &amp; Keynote Address by Laurent Sellier, President and CEO, Smurfit WestRock North America.</li><li>APPF Industry Showcase on Wednesday morning, exclusively for APPF member companies to recruit and connect with Auburn’s top talent.</li></ul><hr />📝 Registration Options <ul><li>Full Conference – $400 Includes access to all sessions, the silent auction fundraiser, banquet dinner, and the APPF Business Meeting.</li><li>Banquet Dinner Only – $175 Join us for an evening of celebration and inspiration with our keynote speaker.</li><li>Banquet Dinner Table (8 Guests) – $1,500 Reserve a full table for a premium group dining experience.</li><li>Additional Dinner Guest – $175 Add-on option for full conference or dinner-only attendees.</li></ul><hr />🏢 APPF Industry Showcase📅 Wednesday, September 10 | 🕗 8:00 AM – 11:00 AM | 📍 Gavin Garden Theme: “Popsicles &amp; Paper” Exclusively for APPF Member Companies, this showcase offers a fun and engaging way to connect with Auburn’s top engineering students and introduce them to exciting careers in the Pulp, Paper, and Allied Industries. What to Expect:<ul><li>Interactive browse session with company displays and recruiting tables in a relaxed, outdoor setting.</li><li>Free popsicles for students to encourage casual conversations and meaningful engagement.</li><li>A chance to highlight your company’s innovations, culture, and career opportunities.</li><li>Exclusive interview sessions immediately following the showcase.</li></ul><hr />🧠 Technical Session Theme“STEM to STEAM: Building the Future of Pulp &amp; Paper from Classrooms to Careers”Session Highlights:<ul><li>Presentations from industry leaders and academic experts on innovation, sustainability, and data-driven decision-making.</li><li>Brief introductions and presentations by current Auburn University pulp and paper students.</li><li>Real-world examples of how creativity and technical expertise are shaping the future of the industry.</li></ul><hr />🍽 Banquet Dinner Keynote SpeakerLaurent Sellier President &amp; CEO, Smurfit WestRock North America Laurent brings over 30 years of international experience in the pulp and paper sector. He has held leadership roles across Europe and now leads Smurfit WestRock North America—a powerhouse formed from the 2024 merger of Smurfit Kappa and WestRock. Keynote Topics:<ul><li>The future of sustainable packaging  </li><li>The role of STEM in shaping the next generation of industry leaders </li><li>How global collaboration is driving innovation in pulp and paper</li></ul><hr />🏨 AccommodationsDiscounted rooms are available at the Graduate by Hilton. Book by August 22 to secure the special rate: 👉 <a href="https://aub.ie/appf-hotel" target="_blank">Reserve Your Room</a> (https://aub.ie/appf-hotel)<hr />🎓 Be Part of the FutureDon’t miss this opportunity to connect with industry leaders, scholars, and innovators shaping the future of pulp and paper. </div>

Technical Association Of The Pulp & Paper Industry Inc

Auburn Pulp and Paper Foundation Joint Fall Conference

202 W Magnolia Ave

Full Conference

$400

Banquet Dinner Only

$175

Banquet Dinner Only - 8 TopTable

$1,500

Additional Banquet Dinner Guest

$175