Iowa Farmers Market Association

### Context Profile for Iowa Farmers Market Association

1. **Organization Mission & Cause**:
   - The Iowa Farmers Market Association (IFMA) is dedicated to supporting and promoting farmers markets across Iowa. Their mission is to enhance the viability of farmers markets as a means for local farmers to sell their products directly to consumers, thereby fostering local economies and improving access to fresh, healthy food. They aim to create a vibrant marketplace that connects farmers, consumers, and communities.

2. **Type of Activities**:
   - IFMA engages in various activities, including:
     - **Educational Programs**: Offering resources and training for market managers and vendors to improve their operations and marketing strategies.
     - **Advocacy**: Working to influence policies that benefit farmers markets and local food systems.
     - **Networking Events**: Organizing gatherings for farmers market stakeholders to share best practices and collaborate.
     - **Promotional Campaigns**: Running initiatives to raise awareness of the benefits of shopping at farmers markets.

3. **Tone of Voice**:
   - The tone of the website is friendly and approachable, with an emphasis on community and collaboration. The language is clear and informative, aiming to inspire both farmers and consumers to engage with local markets. The content is designed to be welcoming, encouraging participation and support for local agriculture.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. The communication style remains professional and straightforward, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: The specific founding date is not mentioned on the website, indicating that it is a relatively new organization.
   - **Scale**: The organization appears to be in its early stages, with limited content and outreach efforts.
   - **Impact Metrics**: Specific metrics regarding the impact of their initiatives are not detailed on the website, suggesting a need for future data collection and reporting.
   - **Volunteer Info**: There is no explicit information about volunteer opportunities available on the website, which may be an area for development.

6. **Writing Guidelines**:
   - Content should maintain a friendly and inclusive tone, focusing on community engagement and support for local farmers.
   - Use clear and concise language, avoiding jargon to ensure accessibility for all audiences.
   - Highlight the benefits of farmers markets and local agriculture, using inspiring calls to action that encourage participation.
   - Incorporate storytelling elements where possible to connect emotionally with the audience, showcasing success stories from farmers and market attendees.

This context profile serves as a foundational guide for creating personalized and effective content for the Iowa Farmers Market Association, aligning with their mission and communication style.

LXCL:Enjoy a full day of learning, networking, and inspiration. Includes a light breakfast, lunch, afternoon snack and drinks.

Workshop Attendee

LXCL:Join IFMA board members and other market managers, will include light appetizers.

Pre-workshop networking social

LXCL:Bring specific questions to a hands-on session of ph and water capture testing with IDALS.

Post-conference Vendor Add On

LXCL:New manager? Returning manager with questions? This session is for you. Hosted by IFMA.

Post-workshop Market Manager 101

🎉 Excitement is in the air! Get ready to be part of something extraordinary at Iowa Farmers Market Association&#39;s annual workshop! 🎉 <ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;"><span fr-original-style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; 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orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Share and learn from others.&nbsp;Have your questions answered and collaborate with peers and partner agencies during our interactive breakout sessions.&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;"><span fr-original-style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Bring your questions and leave with actionable ideas.&nbsp;<span fr-original-style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Hear success stories and strategies from experienced market managers.&nbsp;</li><li fr-original-style="font-weight: bold;" style="font-weight: bold; box-sizing: inherit;"><span fr-original-style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'><span fr-original-style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' style='color: rgb(8, 8, 9); font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Discover the latest market trends</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our annual workshop. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Iowa Farmers Market Associationiowafarmersmarket.info@gmail.com

🎉 Excitement is in the air! Get ready to be part of something extraordinary at Iowa Farmers Market Association's annual workshop! 🎉 <ul><li>Farmers markets thrive when we collaborate. Meet other market managers and vendors at the IFMA Workshop.</li><li>Share and learn from others. Have your questions answered and collaborate with peers and partner agencies during our interactive breakout sessions. </li><li>Bring your questions and leave with actionable ideas. Hear success stories and strategies from experienced market managers. </li><li>Discover the latest market trends</li></ul>

Iowa Farmers Market Association

Annual Workshop

6300 Pioneer Pkwy

Workshop Attendee

$60

Pre-workshop networking social

free

Post-conference Vendor Add On

free

Post-workshop Market Manager 101

free