Collage-style artwork features the text "Asi se Goza! October 4th NYC SON edition" overlaid on a New York City skyline with newspaper clippings and hands forming a heart in the foreground.

50-50 Microfinance Enterprises

### Context Profile for 50-50 Microfinance Enterprises

1. **Organization Mission & Cause**:
   - **Mission**: 50-50 Microfinance Enterprises aims to empower individuals through microfinance solutions that promote financial independence and community development. Their focus is on providing accessible financial resources to underserved populations, fostering economic growth, and enhancing the quality of life for their clients.
   - **Cause**: The organization is dedicated to breaking the cycle of poverty by enabling individuals to start or expand their small businesses, thereby creating sustainable livelihoods.

2. **Type of Activities**:
   - **Events**: The organization hosts events such as "Así Se Goza," which focuses on social dancing and community engagement. These events include workshops and sessions led by experienced instructors to enhance participants' skills and foster connections.
   - **Fundraising Campaigns**: They organize fundraising events to support their microfinance initiatives and community programs.
   - **Community Programs**: They offer educational resources and training to help clients manage their finances effectively and grow their businesses.

3. **Tone of Voice**:
   - The tone of voice on the website and in communications is **friendly, casual, and inspiring**. The language is approachable, often using exclamation points and informal phrases to create an engaging atmosphere. This tone encourages participation and fosters a sense of community among supporters and clients.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications. For example, they use emojis like 😃 to convey excitement and friendliness in event promotions and thank-you emails. This adds a light-hearted touch to their messaging, making it more relatable and engaging.

5. **Key Facts**:
   - **Founding Info**: The specific founding date is not detailed on the website, but the organization is positioned as a community-focused entity.
   - **Scale**: They have conducted multiple events and campaigns, indicating active engagement with the community.
   - **Impact Metrics**: While specific metrics are not provided, the emphasis on empowering individuals through microfinance suggests a focus on measurable outcomes related to financial independence and business growth.
   - **Volunteer Info**: Information about volunteering opportunities is not explicitly mentioned on the website, but the community-oriented nature of the organization implies potential for volunteer involvement in events and programs.

6. **Writing Guidelines**:
   - **Style**: Use a casual and friendly tone, incorporating exclamation points and direct address to the audience (e.g., "you," "friends").
   - **Engagement**: Encourage participation and excitement about events and initiatives. Use questions to engage the reader (e.g., "So what do I have to do to get in on the action?").
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on actionable steps for the audience.
   - **Visual Elements**: Consider using emojis to enhance the emotional connection and relatability of the content.

This context profile serves as a foundation for creating tailored and engaging content that aligns with the mission and values of 50-50 Microfinance Enterprises, enhancing their outreach and impact in the community.

LXCL:Enjoy all of Así Se Goza's workshops and events on Sunday, October 4th.

REGULAR PASS: Así Se Goza Only!

LXCL:Enjoy all of Rueday AND Así Se Goza, from the Friday night concert, all of the Rueday workshops, the Saturday night party, and all of the Sunday ASG workshops and events!

COMBO PASS: Rueday + ASG!

Welcome to As&iacute; Se Goza: SON Edition,&nbsp;the latest edition of this event that brings dancers together from all over the country to talk nerdy and dive DEEP into Cuban dance and music so that you can connect to your partner, to yourself, and to the music and level up your social dancing game! &nbsp;After our past two editions of As&iacute; Se Goza (ASG) focused on timba and casino, we decided it was time to explore the elegance and connection of Cuban Son. &nbsp;We gathered some of the best teachers, most beautiful dancers, and sharpest minds around to organize a full day of workshops in every aspect of son that you can imagine, to make sure that YOU--and everyone else--come away learning new skills and having fun. &nbsp; For ASG, we place an emphasis on a few things that distinguish the event from many other festivals: (a) instead of a buffet-style approach, where you might take one class in rumba, then another on Chango, and dance mambo after that, we want ASG to focus on a SINGLE theme--in this case, Cuban son--to allow everyone to really dive deeply into it. (b) the day&#39;s schedule is designed with real thought and intention then to be a journey, to have a throughline from morning to afternoon that makes sense and will leave you with a deeper level of understanding. (c) we intentionally try to keep the teacher-student ratio low--rather than being one in a room of 200 people without being able to see, we work to have enough instructors to offer individualized, one-on-one feedback throughout the sessions. (d) this year, because we know there&#39;s a range of experience with son, we&#39;ll be offering two sessions each hour, one intended for beginner-improver dancers and one for the intermediate-level veterans out there. As you know, Cuban son is a rich dance with lots of varieties and elements in its own right, so we&#39;re excited to use the day to teach you all different aspects of the dance--from guajira to guaracha, son oriental to son montuno, desplazamientos to tornillos, and much more. &nbsp; Once again this year, ASG will be preceded the day before, on Saturday, October 3rd, by Rueday, our ode to rueda de casino in all its forms.&nbsp; If you want to join both days and save some money in the process, you can buy a combo pass that gets you into both Rueday and ASG; if, however, your schedule or your interests tilt toward just one event, we&#39;ve got passes for each event on its own as well.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for As&iacute; Se Goza 2026 and supporting our event. We appreciate it deeply and we&#39;re sure that you&#39;re gonna have a wonderful time. While ASG officially starts on Sunday, October 4th, we&#39;ve got events planned for Rueday that weekend as well, beginning Friday, October 2nd and Sunday, October 3rd. &nbsp;You may even want to stick around and join for our Monday night classes on October 5th. To make CERTAIN you stay up to date on everything we&#39;ve got planned and don&#39;t miss any important information, we REALLY recommend you join ANY/ALL of the following: - the WHATSAPP group for Rueday 2026: &nbsp;<a fr-original-style="" href="https://chat.whatsapp.com/DaEpmnnGNtg8L0wZloSzr2?s=cl&p=i&ilr=2" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://chat.whatsapp.com/DaEpmnnGNtg8L0wZloSzr2?s=cl&amp;p=i&amp;ilr=2</a> - the INSTAGRAM page specifically for Rueday: <a fr-original-style="" href="https://www.instagram.com/rueday.ny/-" rel="noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.instagram.com/rueday.ny/</a> - the FACEBOOK event page for Rueday: &nbsp;<a fr-original-style="" href="https://www.facebook.com/events/1574699920489648/" rel="noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.facebook.com/events/1574699920489648/</a> Get ready for an unforgettable event, and thanks again for being part of it :) - The ASG Volunteer Organizing Team

Welcome to Así Se Goza: SON Edition, the latest edition of this event that brings dancers together from all over the country to talk nerdy and dive DEEP into Cuban dance and music so that you can connect to your partner, to yourself, and to the music and level up your social dancing game!  After our past two editions of Así Se Goza (ASG) focused on timba and casino, we decided it was time to explore the elegance and connection of Cuban Son.  We gathered some of the best teachers, most beautiful dancers, and sharpest minds around to organize a full day of workshops in every aspect of son that you can imagine, to make sure that YOU--and everyone else--come away learning new skills and having fun.   For ASG, we place an emphasis on a few things that distinguish the event from many other festivals: (a) instead of a buffet-style approach, where you might take one class in rumba, then another on Chango, and dance mambo after that, we want ASG to focus on a SINGLE theme--in this case, Cuban son--to allow everyone to really dive deeply into it. (b) the day's schedule is designed with real thought and intention then to be a journey, to have a throughline from morning to afternoon that makes sense and will leave you with a deeper level of understanding. (c) we intentionally try to keep the teacher-student ratio low--rather than being one in a room of 200 people without being able to see, we work to have enough instructors to offer individualized, one-on-one feedback throughout the sessions. (d) this year, because we know there's a range of experience with son, we'll be offering two sessions each hour, one intended for beginner-improver dancers and one for the intermediate-level veterans out there. As you know, Cuban son is a rich dance with lots of varieties and elements in its own right, so we're excited to use the day to teach you all different aspects of the dance--from guajira to guaracha, son oriental to son montuno, desplazamientos to tornillos, and much more.   Once again this year, ASG will be preceded the day before, on Saturday, October 3rd, by Rueday, our ode to rueda de casino in all its forms.  If you want to join both days and save some money in the process, you can buy a combo pass that gets you into both Rueday and ASG; if, however, your schedule or your interests tilt toward just one event, we've got passes for each event on its own as well.

50-50 Microfinance Enterprises

Así Se Goza: SON Edition

315 W 35th St

REGULAR PASS: Así Se Goza Only!

$85

COMBO PASS: Rueday + ASG!

$150