American Society of Interior Designers, San Diego

### Context Profile for American Society of Interior Designers, San Diego (ASID San Diego)

#### 1. Organization Mission & Cause
The American Society of Interior Designers (ASID) San Diego chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission emphasizes enhancing the quality of life through design, advocating for the profession, and fostering a community of designers who share knowledge and resources. The organization aims to support interior designers in their professional development and to elevate the standards of the design industry.

#### 2. Type of Activities
ASID San Diego engages in a variety of activities, including:
- **Educational Events**: Workshops, webinars, and speaker series aimed at professional development (e.g., "What I Wish I Knew Starting Out" series).
- **Networking Opportunities**: Events that allow members to connect with peers and industry leaders.
- **Community Programs**: Initiatives that may involve outreach or collaboration with local organizations to promote design excellence.
- **Fundraising Campaigns**: Activities that support the chapter's operations and community initiatives.

#### 3. Tone of Voice
The tone of voice used by ASID San Diego is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of the design profession.
- **Inspiring**: Communications often aim to motivate and uplift members, encouraging them to pursue excellence in their work.
- **Friendly**: The organization fosters a sense of community, using inclusive language that welcomes engagement and participation.

#### 4. Emoji Usage
ASID San Diego does not prominently use emojis in their communications. The tone remains professional and formal, which aligns with the expectations of a professional organization in the design industry.

#### 5. Key Facts
- **Founding Info**: ASID is a national organization with local chapters, including the San Diego chapter, which serves the regional design community.
- **Scale**: The San Diego chapter has a total of 22 forms and has conducted 35 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics on community impact or membership growth were not detailed on the website but can be inferred from their focus on professional development and community engagement.
- **Volunteer Info**: Opportunities for volunteering and involvement in events are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Maintain Professionalism**: Use a formal tone that reflects the expertise of the design community.
- **Be Inspirational**: Incorporate motivational language that encourages participation and professional growth.
- **Use Clear and Concise Language**: Ensure that communications are straightforward and easy to understand, avoiding jargon where possible.
- **Engage the Audience**: Use inclusive language that invites members to participate in events and initiatives.
- **Focus on Value**: Highlight the benefits of membership and participation in events, emphasizing how they contribute to professional development and community impact.

This context profile serves as a foundational guide for creating tailored content for ASID San Diego, ensuring alignment with their mission, tone, and activities.

This ticket includes admission to two courses, food and drink all day, shuttle service to nearby parking, and ten raffle tickets and admission to the 2025 IP Expo.

ASID SD Interior Designer Member

This ticket includes admission for two optional educational courses, food and drink all day, shuttle service to nearby parking, and ten raffle tickets and admission to the 2025 IP Expo.

SD Interior Designer- Non ASID

This ticket entitles ASID Interior Designer to FREE admission to 2025 IP EXPO and Chapter Meeting only. Does not include any educational courses.

ASID Interior Designer- EXPO Only

ASID Student Member

ASID Student Member- EXPO Only

This ticket is for non ASID Student Members. It includes two optional educational courses and admission into the 2025 IP EXPO.

Student- Non ASID Member

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name, Thank You for Registering for the 2025 ASID San Diego IP EXPO &amp; Day of Learning!We&rsquo;re thrilled to have you join us for our&nbsp;first-ever Day of Learning,&nbsp;celebrating&nbsp;Earth Day&nbsp;alongside our annual&nbsp;IP EXPO.Next Steps:<ul data-end="499" data-start="248" fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);" style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); box-sizing: inherit;"><li data-end="354" data-start="248" fr-original-style="" style="box-sizing: inherit;">We are currently reviewing your course selections. Once confirmed, you will receive a follow-up email.</li><li data-end="499" data-start="355" fr-original-style="" style="box-sizing: inherit;">Registration will close on April 20. You can register at the door if there is space available or for the IP EXPO only.</li></ul>Event Reminders:🚍 Shuttle Service &ndash; Available all day from 11 AM to 9 PM for easy access to nearby parking.💼 Workstations &ndash; Need to check emails or take a call? Workstations will be available between sessions.🍽 Food &amp; Drinks &ndash; Enjoy refreshments throughout the day.🎉 Chapter Meeting &amp; After-Party &ndash; Kicking off at 6 PM, so stick around for networking and fun!🧥 Dress Comfortably &ndash; The main Expo will be in the warehouse, so if you tend to get cold, bring a sweater.If you have any questions, please don&rsquo;t hesitate to reach out via&nbsp;email or phone.We look forward to an incredible day of learning, connection, and inspiration&mdash;see you soon! Kirsten Recce<a fr-original-style="" href="mailto:president-elect@casd.asid.org" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;">president-elect@casd.asid.org</a>760-473-8770 cell

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">You're Invited!<p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;max-width:100%">ASID San Diego IP EXPO &amp; Day of Learning<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">📅 Tuesday, April 22, 2025 | 📍 Marmol Export - Natural Stones &amp; Tiles, Miramar Road, San Diego<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Join us for an unmissable day of learning, networking, and design innovation!<p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;max-width:100%">What to Expect:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">🎓 Education &amp; CEUs – Take at least two courses (Once you click "Add" select your top choices in the drop down – first come, first served!) and earn valuable CEUs on cutting-edge design topics. Additional course options may be available at no extra charge if spaces still available when registration closes.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"><a href="https://docs.google.com/document/d/1x8J2pBl3Iua83YeYNnt2sfOShTU2Qjc2NdRbhcT1mI0/edit?usp=sharing" target="_blank">Link to Courses Options</a> 🏆 Industry Partner Expo – Explore over 40 top brands, including national exhibitors showcasing for the first time, with the latest products and innovations. 🍽 Food &amp; Drink – Enjoy refreshments all day long. 🎟 Opportunity Prizes- Enter for a chance to win many great prizes during our Expo. No purchase necessary. 🤝 Networking &amp; Collaboration – Connect with fellow designers and industry professionals. 🎤 Keynote Speaker: Jenna Gaidusek – Learn how to integrate AI into your workflow and future-proof your design business- one of the many great courses. 🚍 Convenient Shuttle Service – Running noon-9 PM from nearby offsite parking. 🎉 Chapter Meeting &amp; After-Party – Stay for our evening celebration starting at 6 PM!<p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;max-width:100%">Ticket Details:<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">🎟 ASID Members: $35 – includes at least two courses, food, drinks, raffle tickets, shuttle service and full event access. 🎟 Students &amp; Non-Members: Registration opens April 1 (first come, first served). 📅 Registration Closes April 14 – Secure your spot before courses fill up!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">📢 Pro Tip: If there’s space available in your ranked third or fourth course choices, you’ll be able to attend them at no additional charge!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">💡 Bonus: Workstations will be available between sessions for calls and emails.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Don’t miss this incredible opportunity to elevate your knowledge, grow your network, and engage with the best in the industry. Register now before spots sell out!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">