American Society of Interior Designers, San Diego

### Context Profile for American Society of Interior Designers, San Diego (ASID San Diego)

#### 1. Organization Mission & Cause
The American Society of Interior Designers (ASID) San Diego chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission emphasizes enhancing the quality of life through design, advocating for the profession, and fostering a community of designers who share knowledge and resources. The organization aims to support interior designers in their professional development and to elevate the standards of the design industry.

#### 2. Type of Activities
ASID San Diego engages in a variety of activities, including:
- **Educational Events**: Workshops, webinars, and speaker series aimed at professional development (e.g., "What I Wish I Knew Starting Out" series).
- **Networking Opportunities**: Events that allow members to connect with peers and industry leaders.
- **Community Programs**: Initiatives that may involve outreach or collaboration with local organizations to promote design excellence.
- **Fundraising Campaigns**: Activities that support the chapter's operations and community initiatives.

#### 3. Tone of Voice
The tone of voice used by ASID San Diego is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of the design profession.
- **Inspiring**: Communications often aim to motivate and uplift members, encouraging them to pursue excellence in their work.
- **Friendly**: The organization fosters a sense of community, using inclusive language that welcomes engagement and participation.

#### 4. Emoji Usage
ASID San Diego does not prominently use emojis in their communications. The tone remains professional and formal, which aligns with the expectations of a professional organization in the design industry.

#### 5. Key Facts
- **Founding Info**: ASID is a national organization with local chapters, including the San Diego chapter, which serves the regional design community.
- **Scale**: The San Diego chapter has a total of 22 forms and has conducted 35 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics on community impact or membership growth were not detailed on the website but can be inferred from their focus on professional development and community engagement.
- **Volunteer Info**: Opportunities for volunteering and involvement in events are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Maintain Professionalism**: Use a formal tone that reflects the expertise of the design community.
- **Be Inspirational**: Incorporate motivational language that encourages participation and professional growth.
- **Use Clear and Concise Language**: Ensure that communications are straightforward and easy to understand, avoiding jargon where possible.
- **Engage the Audience**: Use inclusive language that invites members to participate in events and initiatives.
- **Focus on Value**: Highlight the benefits of membership and participation in events, emphasizing how they contribute to professional development and community impact.

This context profile serves as a foundational guide for creating tailored content for ASID San Diego, ensuring alignment with their mission, tone, and activities.

LXCL:Free for ASID Members

ASID Member

LXCL:Free for ASID Student Members

ASID Student Member

Non - ASID Member

Non - Member Student

<h2 fr-original-style="" id="isPasted" style="width: 100%; box-sizing: inherit;">Exclusive August Event: Private Home Tour with a Marmol Exports Installation!</h2> Get ready for a unique experience! Join ASID San Diego on Wednesday, August 20, 2025, from 11:30 AM - 1:30 PM for an Exclusive Home Tour! Discover a truly unique custom residence built by the owner of VM Enterprises known for crafting multi-million dollar homes across the county. This special home, constructed using select leftover materials from past projects, combines elevated design with a warm, welcoming vibe&mdash;and even includes three double garages for the owner&#39;s car restorations. Guests will enjoy a thoughtfully curated lunch provided by Marmol Exports, and have the opportunity to explore the home&rsquo;s stunning finishes, all sourced from Marmol. Listen to Juan Huizar CEO of Stone Masters talk about the importance of sealing limestone as well as Frank and Linda from Marmol Export USA - San Diego&nbsp;share expert insights on installing and maintaining porcelain and marble for long-lasting beauty. This is a wonderful opportunity for designers&mdash;especially those in the southern region&mdash;to connect, share ideas, and experience remarkable design and craftsmanship up close. Location details will be shared in your confirmation email.&nbsp; RSVP now to secure your spot! We can&#39;t wait to see you there!

Hi&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our Exclusive Home Tour!&nbsp; Get ready for a unique experience generously sponsored by Marmol Export USA - San Diego. You&#39;ll enjoy a delicious lunch provided by Marmol Export, and have the opportunity to explore the home&rsquo;s stunning finishes, all sourced from Marmol. Listen to Juan Huizar CEO of Stone Masters talk about the importance of sealing limestone as well as Frank and Linda from Marmol Export USA - San Diego share expert insights on installing and maintaining porcelain and marble for long-lasting beauty. This is a wonderful opportunity for designers&mdash;especially those in the southern region&mdash;to connect, share ideas, and experience remarkable design and craftsmanship up close. Event Details:<ul data-sourcepos="17:1-20:0" fr-original-style="" style="box-sizing: inherit;"><li data-sourcepos="17:1-17:38" fr-original-style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto;" style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto; box-sizing: inherit;">Date: Wednesday, August 20th, 2025</li><li data-sourcepos="18:1-18:29" fr-original-style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto;" style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto; box-sizing: inherit;">Time: 11:30 AM - 1:30 PM</li><li data-sourcepos="19:1-20:0" fr-original-style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto;" style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto; box-sizing: inherit;">Private Home Address: &nbsp;50 F Street, Chula Vista, CA 91910</li><li data-sourcepos="19:1-20:0" fr-original-style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto;" style="font-weight: bold; color: rgb(0, 0, 0); font-family: Roboto; box-sizing: inherit;">Parking: Street parking is available - after you park on the street, look for balloons at the private driveway and a friendly ASID volunteer to help guide you in!</li></ul> We look forward to an inspiring morning of design and learning with you! Carmen Arnott and ASID Board of Directors! Questions? Contact: Carmen Arnott, ASID Allied &nbsp;Director of Professional Development, San DiegoAmerican Society of Interior Designers302 Washington St., Suite 154, San Diego, CA 92103&nbsp;Professionaldevelopment@casd.asid.org | &nbsp;<a fr-original-style="" href="//www.casd.asid.org" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.casd.asid.org</a> <div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Arial, Helvetica, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0) !important; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: left; background-color: rgb(255, 255, 255) !important;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Arial, Helvetica, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: left; color: rgb(0, 0, 0) !important; background-color: rgb(255, 255, 255) !important; box-sizing: inherit;"><img size="13006" height="73" width="122" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1750194645/wysiwyg/reh1is0yiiipkkcqgg4c.jpg" data-imagetype="AttachmentByCid" tabindex="0" style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; animation: 0.1s ease-out 0s 1 normal none running Do8Zj; width: 122px; height: 73px; max-width: 763px; cursor: pointer; min-height: auto; min-width: auto; position: relative; user-select: none; box-sizing: inherit;" fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; animation: 0.1s ease-out 0s 1 normal none running Do8Zj; width: 122px; height: 73px; max-width: 763px; cursor: pointer; min-height: auto; min-width: auto;" fr-original-class="fr-draggable"></div>

Exclusive August Event: Private Home Tour with a Marmol Exports Installation! Get ready for a unique experience! Join ASID San Diego on Wednesday, August 20, 2025, from 11:30 AM - 1:30 PM for an Exclusive Home Tour! Discover a truly unique custom residence built by the owner of VM Enterprises known for crafting multi-million dollar homes across the county. This special home, constructed using select leftover materials from past projects, combines elevated design with a warm, welcoming vibe—and even includes three double garages for the owner's car restorations. Guests will enjoy a thoughtfully curated lunch provided by Marmol Exports, and have the opportunity to explore the home’s stunning finishes, all sourced from Marmol. Listen to Juan Huizar CEO of Stone Masters talk about the importance of sealing limestone as well as Frank and Linda from Marmol Export USA - San Diego share expert insights on installing and maintaining porcelain and marble for long-lasting beauty. This is a wonderful opportunity for designers—especially those in the southern region—to connect, share ideas, and experience remarkable design and craftsmanship up close. Location details will be shared in your confirmation email.  RSVP now to secure your spot! We can't wait to see you there!

American Society of Interior Designers, San Diego

ASID San Diego August Chapter Meeting!

Chula Vista

ASID Member

Free

ASID Student Member

Free

Non - ASID Member

$15

Non - Member Student

$10