Project REAP

### Context Profile for Project REAP

1. **Organization Mission & Cause:**
   - **Mission:** Project REAP (Real Estate Associate Program) is dedicated to increasing diversity within the commercial real estate industry. The organization aims to provide education, training, and networking opportunities to underrepresented groups, helping them to build successful careers in real estate.
   - **Cause:** The organization focuses on addressing the lack of diversity in commercial real estate by empowering individuals through professional development and mentorship.

2. **Type of Activities:**
   - **Events:** Project REAP hosts various events, including networking receptions, site tours, and educational workshops. For example, the recent event titled "Amazon / NYC Metro / Site Tour" included a site tour of Amazon's new retail project and a networking reception.
   - **Fundraising Campaigns:** The organization actively engages in fundraising to support its mission and programming, encouraging donations during events and through direct appeals.
   - **Community Programs:** Project REAP offers programs designed to educate and mentor participants, helping them navigate the complexities of the real estate industry.

3. **Tone of Voice:**
   - The tone of the website and communications is **professional yet approachable**, aiming to inspire and engage the audience. The language is clear and direct, with an emphasis on community and support. There is a friendly and inviting tone, particularly in event promotions and thank-you communications.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains formal and professional, focusing on clear communication without the use of casual elements like emojis.

5. **Key Facts:**
   - **Founding Info:** Project REAP was established to address diversity challenges in the commercial real estate sector.
   - **Scale:** The organization has a total of 17 forms and has conducted 19 email campaigns, indicating active engagement with its audience.
   - **Impact Metrics:** Specific metrics regarding the number of participants or success stories may not be detailed on the website but are likely to be part of their internal reporting.
   - **Volunteer Info:** While specific volunteer information is not highlighted, the organization likely relies on volunteers for events and mentorship roles.

6. **Writing Guidelines:**
   - **Style:** Maintain a professional and inspiring tone, using clear and concise language. Avoid overly casual language and ensure that communications reflect the organization's commitment to diversity and empowerment.
   - **Structure:** Use bullet points and headings for clarity, especially in event descriptions and calls to action. Ensure that all communications include a clear call to action, whether it's to register for an event or to make a donation.
   - **Personalization:** Incorporate personalization in email communications, such as addressing recipients by their first name, to foster a sense of community and connection.

This context profile provides a comprehensive overview of Project REAP, ensuring that future communications are aligned with their mission, values, and audience expectations.

Please remember to bring your parking ticket with you to receive a validation from your meeting host.

General admission

Attention: REAP Alumni and Academy Cohorts! On Weds, June 18, at 5:30PM, CIM Group will host a site tour of Centennial Yards, followed by Q/A and a networking reception.&nbsp; Every registration to this event will bring us closer to achieving our mission and vision. So, please register ASAP!&nbsp; We thank you for supporting our mission and ask for your support by making a donation. Note: A parking garage (behind the building) is accessed via 109 Walton Street (one-way street) by turning right into the garage. Take parking garage elevator to lobby (L) and check-in at security desk, giving you access to the 22nd floor. .&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for registering to join the CIM Group&rsquo;s Centennial Yards Site Visit. We look forward to seeing you there and hope the experience deepens your understanding of the industry and your connection to the REAP community. Project REAP&rsquo;s work to build a more inclusive commercial real estate industry is powered by supporters like you. Academy tuition covers only a portion of our costs, so we invite you to consider making a tax-deductible donation to help us expand access and impact. 👉 <a fr-original-style="" href="https://www.projectreap.org/support" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Make a Donation</a> You can also support our mission by volunteering, spreading the word about REAP, or encouraging friends and colleagues to apply to the Academy. If you post about your visit on social media, we&rsquo;d love for you to tag us and include the hashtag #ProjectREAP so we can amplify your experience! With appreciation,Gene FullamSpecial Programs AdvisorProject REAP

Attention: REAP Alumni and Academy Cohorts! On Weds, June 18, at 5:30PM, CIM Group will host a site tour of Centennial Yards, followed by Q/A and a networking reception.  Every registration to this event will bring us closer to achieving our mission and vision. So, please register ASAP!  We thank you for supporting our mission and ask for your support by making a donation. Note: A parking garage (behind the building) is accessed via 109 Walton Street (one-way street) by turning right into the garage. Take parking garage elevator to lobby (L) and check-in at security desk, giving you access to the 22nd floor. .

Project REAP

Atlanta Site Tour / Centennial Yards / CIM Group Sponsored

101 Marietta St NW

General admission

Free

Add a donation for Project REAP