Six hexagonal portraits of panelists and a moderator are arranged around the title "PANEL: Designing Hospitality Experiences That Deliver" against a dark background with a geometric overlay, while the American Society of Interior Designers logo and event details are in the foreground.

American Society of Interior Designers, San Diego

### Context Profile for American Society of Interior Designers, San Diego (ASID San Diego)

#### 1. Organization Mission & Cause
The American Society of Interior Designers (ASID) San Diego chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission emphasizes enhancing the quality of life through design, advocating for the profession, and fostering a community of designers who share knowledge and resources. The organization aims to support interior designers in their professional development and to elevate the standards of the design industry.

#### 2. Type of Activities
ASID San Diego engages in a variety of activities, including:
- **Educational Events**: Workshops, webinars, and speaker series aimed at professional development (e.g., "What I Wish I Knew Starting Out" series).
- **Networking Opportunities**: Events that allow members to connect with peers and industry leaders.
- **Community Programs**: Initiatives that may involve outreach or collaboration with local organizations to promote design excellence.
- **Fundraising Campaigns**: Activities that support the chapter's operations and community initiatives.

#### 3. Tone of Voice
The tone of voice used by ASID San Diego is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of the design profession.
- **Inspiring**: Communications often aim to motivate and uplift members, encouraging them to pursue excellence in their work.
- **Friendly**: The organization fosters a sense of community, using inclusive language that welcomes engagement and participation.

#### 4. Emoji Usage
ASID San Diego does not prominently use emojis in their communications. The tone remains professional and formal, which aligns with the expectations of a professional organization in the design industry.

#### 5. Key Facts
- **Founding Info**: ASID is a national organization with local chapters, including the San Diego chapter, which serves the regional design community.
- **Scale**: The San Diego chapter has a total of 22 forms and has conducted 35 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics on community impact or membership growth were not detailed on the website but can be inferred from their focus on professional development and community engagement.
- **Volunteer Info**: Opportunities for volunteering and involvement in events are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Maintain Professionalism**: Use a formal tone that reflects the expertise of the design community.
- **Be Inspirational**: Incorporate motivational language that encourages participation and professional growth.
- **Use Clear and Concise Language**: Ensure that communications are straightforward and easy to understand, avoiding jargon where possible.
- **Engage the Audience**: Use inclusive language that invites members to participate in events and initiatives.
- **Focus on Value**: Highlight the benefits of membership and participation in events, emphasizing how they contribute to professional development and community impact.

This context profile serves as a foundational guide for creating tailored content for ASID San Diego, ensuring alignment with their mission, tone, and activities.

ASID Designer, Student or Affiliate Member

Industry Partner-National or Non-Chapter Member

DAY OF - ASID Designer, Student or Affiliate Member

DAY OF - Industry Partner-National or Non-Chapter Member

Join ASID San Diego for our August Chapter Meeting focused on Hospitality Design 🏨✨.&nbsp; ASID San Diego August Chapter Meeting: Hospitality Design Panel Join ASID San Diego for an engaging hospitality design panel exploring how memorable hotels, boutique properties, restaurants, and material selections come together to create guest experiences that perform beautifully in the real world. This panel brings together designers and industry voices across hotel design, boutique hospitality, restaurant design, and surface solutions for a candid conversation on the strategy, creativity, and problem-solving behind successful hospitality environments. Through real-world project examples, panelists will explore career paths, design decision-making, the challenges and rewards of hospitality design, and current industry realities including tariffs, supply chain disruptions, code compliance, material performance, and client expectations. Moderated by Richard Hess, designer, educator, and founder of Illume Design, the discussion will feature: Shannon Rice Hospitality and luxury residential designer with extensive experience in hotel conversions and large-scale renovation projects. Anjum Razvi Founder and President of Razvi Design Studio, with a background in architecture and award-winning experience in boutique hotel design. Rachel Crawford Founder and Creative Director of Tiger Veil, specializing in intentional boutique restaurants, bars, wellness spaces, and owner-operated hospitality concepts. Tina Koch Restaurant design professional bringing insight into the unique needs of dining environments, including front-of-house and back-of-house considerations. Nick Lowrance Senior Director of Commercial at MSI, offering a supplier&rsquo;s perspective on hospitality surfaces, material performance, and design-forward project solutions. Whether you are a student, emerging professional, residential designer curious about hospitality, or an established designer looking to expand your perspective, this event will offer valuable insight into the creativity, complexity, and real-world thinking behind successful hospitality design. Non-members must contact <a fr-original-style="" href="mailto:membership@casd.asid.org" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">membership@casd.asid.org</a> to attend before joining.National Industry Partner Members are $45 per person to attend chapter meetings.&nbsp;Must have active membership number in your name.Registration at the door is $25 for ASID Designers and Students.&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for the ASID San Diego August Chapter meeting at MSI Surfaces.&nbsp; We look forward to seeing you there!&nbsp; Arnaz Khambatta<a fr-original-style="" href="mailto:administrator@casd.asid.org" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">administrator@casd.asid.org</a>&nbsp;

Join ASID San Diego for our August Chapter Meeting focused on Hospitality Design 🏨✨.  ASID San Diego August Chapter Meeting: Hospitality Design Panel Join ASID San Diego for an engaging hospitality design panel exploring how memorable hotels, boutique properties, restaurants, and material selections come together to create guest experiences that perform beautifully in the real world. This panel brings together designers and industry voices across hotel design, boutique hospitality, restaurant design, and surface solutions for a candid conversation on the strategy, creativity, and problem-solving behind successful hospitality environments. Through real-world project examples, panelists will explore career paths, design decision-making, the challenges and rewards of hospitality design, and current industry realities including tariffs, supply chain disruptions, code compliance, material performance, and client expectations. Moderated by Richard Hess, designer, educator, and founder of Illume Design, the discussion will feature: Shannon Rice Hospitality and luxury residential designer with extensive experience in hotel conversions and large-scale renovation projects. Anjum Razvi Founder and President of Razvi Design Studio, with a background in architecture and award-winning experience in boutique hotel design. Rachel Crawford Founder and Creative Director of Tiger Veil, specializing in intentional boutique restaurants, bars, wellness spaces, and owner-operated hospitality concepts. Tina Koch Restaurant design professional bringing insight into the unique needs of dining environments, including front-of-house and back-of-house considerations. Nick Lowrance Senior Director of Commercial at MSI, offering a supplier’s perspective on hospitality surfaces, material performance, and design-forward project solutions. Whether you are a student, emerging professional, residential designer curious about hospitality, or an established designer looking to expand your perspective, this event will offer valuable insight into the creativity, complexity, and real-world thinking behind successful hospitality design. Non-members must contact <a href="mailto:membership@casd.asid.org" target="_blank">membership@casd.asid.org</a> to attend before joining.National Industry Partner Members are $45 per person to attend chapter meetings. Must have active membership number in your name.Registration at the door is $25 for ASID Designers and Students.

American Society of Interior Designers, San Diego

August Chapter Meeting - Hospitality Design

7130 Miramar Rd #200

ASID Designer, Student or Affiliate Member

Free

Industry Partner-National or Non-Chapter Member

$45

DAY OF - ASID Designer, Student or Affiliate Member

$25

DAY OF - Industry Partner-National or Non-Chapter Member

$45