American Cancer Society, Relay For Life (via All About Accounting)

### Context Profile for American Cancer Society, Relay For Life

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. Their mission is to eliminate cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service. Relay For Life is a key initiative under ACS that engages communities in a global movement to fight cancer, emphasizing the importance of community involvement and support for those affected by cancer.

#### 2. Type of Activities
- **Events**: Relay For Life events are community gatherings where participants walk to honor cancer survivors and remember those lost to the disease. These events often include activities such as ceremonies, games, and entertainment.
- **Fundraising Campaigns**: The organization conducts various fundraising initiatives, including the Prize Bingo event mentioned in the recent email campaign, to support cancer research and patient services.
- **Community Programs**: ACS provides resources for education, support groups, and advocacy efforts aimed at cancer prevention and awareness.

#### 3. Tone of Voice
The tone of voice used by the American Cancer Society is friendly, supportive, and inspiring. Communications aim to foster a sense of community and hope, encouraging participation and engagement. The language is approachable and often includes expressions of gratitude and encouragement, as seen in the email campaign excerpt.

#### 4. Emoji Usage
The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of emojis, focusing instead on clear and direct messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913, making it one of the oldest and most established health organizations in the U.S.
- **Scale**: Relay For Life is a nationwide event with local chapters across the country, engaging millions of participants annually.
- **Impact Metrics**: The ACS reports significant contributions to cancer research funding, education, and support services, although specific metrics were not detailed on the website.
- **Volunteer Info**: Volunteers play a crucial role in organizing events and supporting the mission of ACS, with opportunities available for individuals and groups to get involved.

#### 6. Writing Guidelines
- **Style**: Use a conversational and encouraging tone that reflects the supportive nature of the organization. 
- **Structure**: Keep communications clear and concise, using bullet points for event details and important information.
- **Personalization**: Incorporate personal touches, such as addressing recipients by name, to foster a connection.
- **Call to Action**: Include strong calls to action that encourage participation in events and donations, emphasizing the impact of contributions on cancer research and support.

This context profile serves as a comprehensive guide for creating tailored content for the American Cancer Society, Relay For Life, ensuring alignment with their mission, tone, and community-focused activities.

$10/ plant comes ready to bloom in a 4.5" planter's pot. The grower ships what's most ready to bloom so we can't control what colors arrive but have received a variety of white, pink and red blooming plants in years past.

Christmas Cactus

Decorative Silver Pot

Decorative Gold Pot

Christmas Cactus Fundraiser Orders Due Nov. 1st for delivery before Thanksgiving. $10/ plant comes ready to bloom in a 4.5" planter's pot. The grower ships what's most ready to bloom so we can't control what colors arrive but have received a variety of white, pink and red blooming plants in years past. Decorative galvanized silver or gold pots available for an additional $5/ pot. <span style="color:rgb(117, 117, 117);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">~~To avoid the processing fee at check out, pick "other" and enter $0.00.~~ We will use the same pickup locations that we use for Daffodil Days and will communicate the pick up dates and times once we know the exact date they will arrive, most likely the week of the 13th of November but possibly the week of the 6th. City of Erie: UPMC Health Plan Operations Center, 380 E. Bayfront Pkwy, Erie, PA 16507East Erie County: Brookside Fire Hall, 3560 Athens St, Erie, PA 16510West Erie County: McKean United Methodist Church Parking Lot: 5041 N Main St, McKean, PA 16426Send any questions to <a href="mailto:Michelle.Ducharme@cancer.org">Michelle.Ducharme@cancer.org</a> or call 814.616.2035 Check out all of our other current fundraisers <a href="https://www.canva.com/design/DAFwhX7dBJg/XKdFCbByYkGitmCTOISyYw/edit?utm_content=DAFwhX7dBJg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton" target="_blank">HERE</a>.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, The American Cancer Society is a leading cancer fighting organization with a vision to end cancer as we know it, for everyone. We are improving the lives of people with cancer and their families as the only organization combating cancer through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survivor cancer. Your donation supports this life saving work. Feel free to view all of our other current fundraisers <a href="https://www.canva.com/design/DAFwhX7dBJg/XKdFCbByYkGitmCTOISyYw/edit?utm_content=DAFwhX7dBJg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton" target="_blank">HERE</a>. Thank you. ⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-048073bd-552f-4593-9188-13fdca6b573b}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date As a reminder, we will be contacting you regarding the exact pick up times and dates once we know exactly when the plants will arrive in early to mid November. Kind regards. Michelle Ducharmemichelle.ducharme@cancer.org814.616.2035

Christmas Cactus Fundraiser Orders Due Nov. 1st for delivery before Thanksgiving. $10/ plant comes ready to bloom in a 4.5" planter's pot. The grower ships what's most ready to bloom so we can't control what colors arrive but have received a variety of white, pink and red blooming plants in years past. Decorative galvanized silver or gold pots available for an additional $5/ pot. ~~To avoid the processing fee at check out, pick "other" and enter $0.00.~~ We will use the same pickup locations that we use for Daffodil Days and will communicate the pick up dates and times once we know the exact date they will arrive, most likely the week of the 13th of November but possibly the week of the 6th. City of Erie: UPMC Health Plan Operations Center, 380 E. Bayfront Pkwy, Erie, PA 16507East Erie County: Brookside Fire Hall, 3560 Athens St, Erie, PA 16510West Erie County: McKean United Methodist Church Parking Lot: 5041 N Main St, McKean, PA 16426Send any questions to <a href="mailto:Michelle.Ducharme@cancer.org">Michelle.Ducharme@cancer.org</a> or call 814.616.2035 Check out all of our other current fundraisers <a href="https://www.canva.com/design/DAFwhX7dBJg/XKdFCbByYkGitmCTOISyYw/edit?utm_content=DAFwhX7dBJg&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=sharebutton" target="_blank">HERE</a>.

American Cancer Society, Relay For Life (via All About Accounting)

2023 American Cancer Society Christmas Cactus Fundraiser

Add a donation for American Cancer Society, Relay For Life (via All About Accounting)

Christmas Cactus

$10

Decorative Silver Pot

$5

Decorative Gold Pot

$5